2. WHY SLIDESHARE? IF YOU HAVEN'T DECIDED
YET!
High credibility – Also, stuff posted on Slideshare often gets
good visibility on search engines
Build influence
Attracts analyst attention; good place to start conversations
with analysts interested in your technology/product
No longer can a marketing professional rely solely on white
papers and blog posts to get their message to prospective
buyers and customers.
Good place to drive media interest
Advisable for senior management and spokespersons to be
on Slideshare
Great platform to engage future customers and employees
Great place to beta test your marketing content
Should ideally be an integral part of your web traffic building
strategy
3. Slideshare is the largest professional
content sharing network in the world
4.
5. GETTING STARTED
Prepare and publish content that is highly consumable, easy
to find with adequate visual elements
Focus on relevance of content to target audience
Be as up-to-date as possible
Prepare a list of topics that connect with your area of expertise
Do enough background research to bring out facts that attract
attention (see what others are saying)
Evolve an engagement strategy
Identify a set of people within your organisation who have a
certain degree of credibility
Connect your Slideshare account with your corporate website
Generic event presentations can be a good place to start
Presentations can be published on company intranet before
being shared on Slideshare
6. FIGURE OUT YOUR CONTENT CYCLE
Research
Create
Approve
PublishPromote
Measure
Refine
7. WHAT TO DO ON SLIDESHARE
Optimize your presentation for SEO with
appropriate keywords appearing in the title,
description and tags
Encourage sharing and embedding
Publish the Slideshare links on other social
channels such as Twitter and Linkedin
Allow audience to contribute ideas
Reuse the content for marketing campaigns
Showcase content at company meetings, user
groups, social meetups, newsletters, industry
conferences, and webinars
Reuse existing whitepapers/blogs by transforming
them into visually appealing presentations
9. ANALYZE
Pro-users have access to a useful dashboard that
gives information on referring traffic, inbound links
and downloads
If you do not have a pro account, you will still get an
alert whenever someone downloads your content
Profile visitors, likes and shares are also logged
Connect with people who are engaging with your
content by following them
Check inbound traffic on your website to see how
Slideshare is bringing visitors
Grade your content based on user engagement
Figure out why certain types of content work while
others don't
10. DO NOT!
Publish for sake of publishing
Publish press releases or company updates
Allow long gaps between posts
Attack competition through content
Forget to respond to comments
Plagiarize
Publish whitepapers or content that is not visually
rich or easily consumable
Publish dated content
Publish confidential documents including product
roadmaps, marketing strategy etc., in whole or part