The Circuit asked The Cincinnati Enquirer's @jamespilcher and I to present on the state of media relations in regards to the impact of social media (http://bit.ly/8YcMKv).
We shared a lot of stories to support the slides. But here are the slides we presented.
2. Extreme Media Relations
▪ Social Media: Paradox
▪ Five Concepts: Point | Counterpoint
▪ Five Action Items: Takeaways
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
@jamespilcher @prblog
3. Media Relations & Social Media are (seemingly) at odds
SOCIAL MEDIA:
PARADOX
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
4. Social Media: Paradox
Social technology (platforms,
communities, widgets) can
bring us together.
Social technology can also
keep us from truly engaging and
from connecting with each other.
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
5. Social Media: Paradox
▪ Automation vs. Personalization
▪ Journalists vs. Bloggers
▪ Campaign vs. Commitment
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
6. Hack vs. Flack
FIVE CONCEPTS:
POINT | COUNTERPOINT
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
7. Point | NOISE
▪ We compete with 34 gigabytes of information
– every day
▪ 34 GB of words and images = 7,000 songs,
40,000 photos or 40 hours of video
▪ An average of 2,000 news releases are
distributed – every day
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
8. Counterpoint | NOISE
▪ More opportunities to connect with reporters
s
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
9. Point | Relationship
▪ Keep closer track of more people
s
flickr.com/photos/yetanothermusicweblog/2413992725 /
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
@jamespilcher @prblog
10. point | relationship
connect live
support
feedback
friend/ Facebook, LinkedIn,
follow/ Twitter, Flickr, YouTube
fan
Hack vs. Flack
reply/ rt
FIVE CONCEPTS:
POINT|COUNTERPOINT
share/
comment/ link discuss
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
@jamespilcher @prblog
11. Counterpoint | Relationship
▪ Ambient awareness is a delicate balance
s
www.flickr.com/photos/jvk/31232480
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
12. POINT | SPEED
▪ Moves too fast to keep up
s
flickr.com/photos/
robertmattar/3551958182
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
13. CounterPOINT | SPEED
▪ You can move more quickly
▪ Specific tools can create efficiencies
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
14. POINT | Communication
▪ Easier than ever
s
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
15. Counterpoint | Communication
▪ Two-way communication – for better or worse
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
16. POINT | tIMING
▪ Give information -- early
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
17. CounterPOINT | tIMING
▪ More time = more coverage
flickr.com/photos/46229495@N00/584140010
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
18. “Make it work people” – Tim Gunn
FIVE ACTION
ITEMS: TAKEAWAYS
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
25. Takeaways | SHARE
s
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
26. Takeaways | SHARE
s
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
27. Extreme Media Relations
▪ Social Media: Paradox
▪ Five Concepts: Point | Counterpoint
▪ Five Action Items: Takeaways
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
@jamespilcher @prblog
28. Join the
Conversation
@jamespilcher
@prblog
Cincinnati Social Media
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblog
@jamespilcher @prblog