3. INTRODUCTION
Type : Public
Founded : 1946
Founder : Masaru Ibuka Akio Morita
Name Created : By combining “Sonus”(Sound
and Sonic) and “Sonny”(Little
Son)
Headquarter : Japan
Area Served : Worldwide
KEY People : Kazuo Hirai(CEO), Sir Howard
Stringer(Chairman of Board)
Industry : Consumer Electronics
Entertainment
Website : sony.net
4. HISTORY
1946 – Establishment of Tokyo Telecommunication
Engineering Corporation and Electronic Rice Cooker
was innovated by Masaru Ibuka
First
Japanese Tape Recorder
1960, American Branch Sonam (Sony Corporation of
America)
Leading Manufacturer of Audio, Video,
Communication and information technology products
5. WHY SONY ?
They have a stability of a public traded company
Multiple medical plans to fit each employees needs and
circumstances
Extensive training
Clearly stated purpose and desired result
Comprehension vision coverage
Long – term disability coverage
Flexible spending accounts
Attractive prescription drug coverage
6. MISSION
“To experience the joy of advancing and applying technology for the
benefit of the public.”
vision
“To create exiting new digital entertainment experiences for
consumer by bringing together cutting – edge product with latest
generation content and services.”
7. Strength’s: Weakness:
Innovation Maintaining multiple function
Quality International expansion
Brand strength Product pricing
Product differentiation Picture industry
Wide cover spectrum over Financial service industry
multiple market Corporate Governance
Opportunities: Threats:
“Asset Light” strategy Competitors competition
T.V. category & gaming segment Global economic recession
investing Electronic network security
T.V. Business expansion Greening Standard Compliance
Network initiative
International market
penetration
8. Product range
Television & Projectors
Home Threats System
Digital Photography
Financial services
Computer peripheral
Movies & video
equipments
Game consoles
Mobile Phones &
Music
Others Accessories
9. Achievements
“Sony World Photography Award Photographer of the
year” – 2012
“Top Performer” – 2008
“Rep of the year” – 2008
Sony Electronics – “Top performance Awards”
12. CONCLUSION
Although other electronics firms are taking market
shares and profits, the innovative spirit and quest of
excellence and perfection cannot be copied.
Sony’s main task is to integrate its talent by placing
common goals and priority for this increasing
competitive market.
With strategy and luck, Sony could become a great firm
as it was and will be.