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BringIt Background

     BringIt is at center of three key digital
                entertainment trends
   Explosion of Social Multiplayer Gaming: intersection of social gaming and multiplayer gaming
   across all gaming platforms

   Rise of Digital Revenue: explosion of micro-transactions and other forms of digital monetization
   beyond pure ad-based models

   Shift from Games as Product to Games as Service: increasing marketplace demands forcing
   traditional game publishers to embrace new ways to monetize




          Skill Based Gaming Increases End User Engagement With Client
Legal Framework
      Skill Based Gaming                          Legal Framework

   Skill based games are defined as          Although the distinctions between
    games where the predominance               skill-based games and games of
    of the outcome is determined by a          chance are clear, there are 11
    players skill not chance.                  states within the U.S. that do not
                                               permit skill-based games to be
   The outcome of all BringIt games           played for cash or prizes. (AZ,
    is predominantly determined by a           AR, DE, FL, IN, IA, LA, MD, MT,
    player's skill.                            TN, VT)

                                              Currently, residents of those
   This is in sharp contrast to
                                               states are unable to create a
    lotteries or games typically found
                                               profile or register on the BringIt
    in casinos, where every player
                                               website.
    ultimately faces the same random
    odds.
  Tony Cabot – Partner, Lewis & Rocca (Party Gaming, Zynga, Worldwinner, King.com)
Audience Reach

                     500M+ Potential Users


               300M MAU                90M MAU

                                                   45.3 M
             107M                                  current gen
           Casual                                  console
        Games Site                                 units US
           Players

        701M in PC                                 32.4% of
            Games                                  iPhone
        Sales 2008                                 users
                                                   download
                                                   games


           50M MAU          20M MAU              25M MAU



                Hi5 56M       8M MAU    2.5M MAU
Wide Array of Customer
 Offerings
BringIt levels the playing field for hardcore and
casual players, while allowing developers to more
deeply engage their users..

Multiplayer Games:
•  Player vs. Player
•  Team challenges
•  Bracket-style tournaments

Single-Player Games:
•  Time-based high score tournaments
•  Solo tournaments: beat your own best score
•  Pay-to-Play and compete with yourself




  Allow your target audience to interact with your clients through the games they
                               already love to play!
User Experience
                    2                             3
                                                       vs.                 …playing:




  1



                                                   5                           4



       1                    2                 3                      4                     5

Player chooses to   Player deposits   Player posts a         Game(s) played        Winner wins cash;
play for cash       money             challenge or joins     and results are       auto-deposited into
                                      contest                posted to BringIt’s   their account
                                                             system
Concept



Quick Facts:
• Bringit’s backend transactional platform allows for
automated reporting, and secure safe gaming for cash and
prizes
                                                                    BringIt’s clients include artists, actors, comedians, and
                                                                   celebrities. We power a global platform which allows our
• BringIt provides our clients direct interaction with their fan
base                                                                clients to interact with their fans on a level not possible
                                                                                through other traditional mediums.
• BringIt’s system facilitates additional revenue generation
from multiple touch points
       • Sales
       • Advertising
       • Service fee revenue sharing


                          BringIt is the #1 online competitive social gaming
                          platform for hardcore and casual gaming
Game Live at BringIt TV

-Live video of
each player




Chat live with
your fans
                          Watch the
                          match live
Custom Profile

                               • Activate new products


                               • Earn revenue

                               • Offer special deals only at
                               BringIt


                                 • Engage with users


 Challenge me in Live
                        Utilize your custom profile to connect with influencers, and
                        hyper engaged fans!
Monetization Strategy
   -Advertising revenue
       • BringIt TV
       • Branded tournaments


   -Affiliate sign up revenue
       • Dedicated URL to track service fee and revenue
       share


   -Online sales
       • Digital downloads
       • Product (fashion, concert tix, and more)


   -Connect with consumer
       • Engagement in an intimate setting
       • Cut the social clutter with a direct and engaged
       platform


   -Maximize viral solutions
       • Promo videos
       • Embeddable content


   -Leveraging Gaming
       • Tournament play
       • 1vs1 challenges
       • Team play
Client Benefits
 -BringIt’s platform connects the client to the
 consumer through a common medium

 -Increase exposure to millions of unique
 engaged users through a customized profile
 page

 -Direct access to a dedicated user base of
 influencers which can be utilized to test for
 new product launches, songs, and more

 -Access to BringIt’s automated referrals, and
 revenue tracking system
Client Activation


   Clients will promote this program
   through their Blog Twitter, Facebook,
   and MySpace pages.

   The client will develop a gaming
   execution strategy including 1vs1,
   team play, and tournaments.

   Clients will interact and engage with
   the BringIt community, and fans
   multiple times during game play.
Next Steps
•  Contact BringIt to begin your program…

• Set up user profile – add music, videos, user
generated content, products, specials, and more

•  Client will develop a promo video to start viral
campaign

• BringIt will give client a dedicated URL for member
sign up tracking

• Commence social program/viral/promo campaign to
draw users to BringIt
     • On Twitter, Facebook, Myspace, and more

•  Client and BringIt we will set up land production,
game times, challenges, community sign ups to view
the game, and more

•  Play and engage! Compete and interact on the BringIt
platform with your fans and the rest of the BringIt
community
                                 BringIt can assist in all aspects of
                                 creating a turnkey execution plan

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Bring It Entertainment Div 11 05 09 1 1

  • 1.
  • 2. BringIt Background BringIt is at center of three key digital entertainment trends Explosion of Social Multiplayer Gaming: intersection of social gaming and multiplayer gaming across all gaming platforms Rise of Digital Revenue: explosion of micro-transactions and other forms of digital monetization beyond pure ad-based models Shift from Games as Product to Games as Service: increasing marketplace demands forcing traditional game publishers to embrace new ways to monetize Skill Based Gaming Increases End User Engagement With Client
  • 3. Legal Framework Skill Based Gaming Legal Framework   Skill based games are defined as   Although the distinctions between games where the predominance skill-based games and games of of the outcome is determined by a chance are clear, there are 11 players skill not chance. states within the U.S. that do not permit skill-based games to be   The outcome of all BringIt games played for cash or prizes. (AZ, is predominantly determined by a AR, DE, FL, IN, IA, LA, MD, MT, player's skill. TN, VT)   Currently, residents of those   This is in sharp contrast to states are unable to create a lotteries or games typically found profile or register on the BringIt in casinos, where every player website. ultimately faces the same random odds. Tony Cabot – Partner, Lewis & Rocca (Party Gaming, Zynga, Worldwinner, King.com)
  • 4. Audience Reach 500M+ Potential Users 300M MAU 90M MAU 45.3 M 107M current gen Casual console Games Site units US Players 701M in PC 32.4% of Games iPhone Sales 2008 users download games 50M MAU 20M MAU 25M MAU Hi5 56M 8M MAU 2.5M MAU
  • 5. Wide Array of Customer Offerings BringIt levels the playing field for hardcore and casual players, while allowing developers to more deeply engage their users.. Multiplayer Games: •  Player vs. Player •  Team challenges •  Bracket-style tournaments Single-Player Games: •  Time-based high score tournaments •  Solo tournaments: beat your own best score •  Pay-to-Play and compete with yourself Allow your target audience to interact with your clients through the games they already love to play!
  • 6. User Experience 2 3 vs. …playing: 1 5 4 1 2 3 4 5 Player chooses to Player deposits Player posts a Game(s) played Winner wins cash; play for cash money challenge or joins and results are auto-deposited into contest posted to BringIt’s their account system
  • 7. Concept Quick Facts: • Bringit’s backend transactional platform allows for automated reporting, and secure safe gaming for cash and prizes BringIt’s clients include artists, actors, comedians, and celebrities. We power a global platform which allows our • BringIt provides our clients direct interaction with their fan base clients to interact with their fans on a level not possible through other traditional mediums. • BringIt’s system facilitates additional revenue generation from multiple touch points • Sales • Advertising • Service fee revenue sharing BringIt is the #1 online competitive social gaming platform for hardcore and casual gaming
  • 8. Game Live at BringIt TV -Live video of each player Chat live with your fans Watch the match live
  • 9. Custom Profile • Activate new products • Earn revenue • Offer special deals only at BringIt • Engage with users Challenge me in Live Utilize your custom profile to connect with influencers, and hyper engaged fans!
  • 10. Monetization Strategy -Advertising revenue • BringIt TV • Branded tournaments -Affiliate sign up revenue • Dedicated URL to track service fee and revenue share -Online sales • Digital downloads • Product (fashion, concert tix, and more) -Connect with consumer • Engagement in an intimate setting • Cut the social clutter with a direct and engaged platform -Maximize viral solutions • Promo videos • Embeddable content -Leveraging Gaming • Tournament play • 1vs1 challenges • Team play
  • 11. Client Benefits -BringIt’s platform connects the client to the consumer through a common medium -Increase exposure to millions of unique engaged users through a customized profile page -Direct access to a dedicated user base of influencers which can be utilized to test for new product launches, songs, and more -Access to BringIt’s automated referrals, and revenue tracking system
  • 12. Client Activation Clients will promote this program through their Blog Twitter, Facebook, and MySpace pages. The client will develop a gaming execution strategy including 1vs1, team play, and tournaments. Clients will interact and engage with the BringIt community, and fans multiple times during game play.
  • 13. Next Steps •  Contact BringIt to begin your program… • Set up user profile – add music, videos, user generated content, products, specials, and more •  Client will develop a promo video to start viral campaign • BringIt will give client a dedicated URL for member sign up tracking • Commence social program/viral/promo campaign to draw users to BringIt • On Twitter, Facebook, Myspace, and more •  Client and BringIt we will set up land production, game times, challenges, community sign ups to view the game, and more •  Play and engage! Compete and interact on the BringIt platform with your fans and the rest of the BringIt community BringIt can assist in all aspects of creating a turnkey execution plan