AbZorba Games affiliate & white label program may 2012
Bring It Entertainment Div 11 05 09 1 1
1.
2. BringIt Background
BringIt is at center of three key digital
entertainment trends
Explosion of Social Multiplayer Gaming: intersection of social gaming and multiplayer gaming
across all gaming platforms
Rise of Digital Revenue: explosion of micro-transactions and other forms of digital monetization
beyond pure ad-based models
Shift from Games as Product to Games as Service: increasing marketplace demands forcing
traditional game publishers to embrace new ways to monetize
Skill Based Gaming Increases End User Engagement With Client
3. Legal Framework
Skill Based Gaming Legal Framework
Skill based games are defined as Although the distinctions between
games where the predominance skill-based games and games of
of the outcome is determined by a chance are clear, there are 11
players skill not chance. states within the U.S. that do not
permit skill-based games to be
The outcome of all BringIt games played for cash or prizes. (AZ,
is predominantly determined by a AR, DE, FL, IN, IA, LA, MD, MT,
player's skill. TN, VT)
Currently, residents of those
This is in sharp contrast to
states are unable to create a
lotteries or games typically found
profile or register on the BringIt
in casinos, where every player
website.
ultimately faces the same random
odds.
Tony Cabot – Partner, Lewis & Rocca (Party Gaming, Zynga, Worldwinner, King.com)
4. Audience Reach
500M+ Potential Users
300M MAU 90M MAU
45.3 M
107M current gen
Casual console
Games Site units US
Players
701M in PC 32.4% of
Games iPhone
Sales 2008 users
download
games
50M MAU 20M MAU 25M MAU
Hi5 56M 8M MAU 2.5M MAU
5. Wide Array of Customer
Offerings
BringIt levels the playing field for hardcore and
casual players, while allowing developers to more
deeply engage their users..
Multiplayer Games:
• Player vs. Player
• Team challenges
• Bracket-style tournaments
Single-Player Games:
• Time-based high score tournaments
• Solo tournaments: beat your own best score
• Pay-to-Play and compete with yourself
Allow your target audience to interact with your clients through the games they
already love to play!
6. User Experience
2 3
vs. …playing:
1
5 4
1 2 3 4 5
Player chooses to Player deposits Player posts a Game(s) played Winner wins cash;
play for cash money challenge or joins and results are auto-deposited into
contest posted to BringIt’s their account
system
7. Concept
Quick Facts:
• Bringit’s backend transactional platform allows for
automated reporting, and secure safe gaming for cash and
prizes
BringIt’s clients include artists, actors, comedians, and
celebrities. We power a global platform which allows our
• BringIt provides our clients direct interaction with their fan
base clients to interact with their fans on a level not possible
through other traditional mediums.
• BringIt’s system facilitates additional revenue generation
from multiple touch points
• Sales
• Advertising
• Service fee revenue sharing
BringIt is the #1 online competitive social gaming
platform for hardcore and casual gaming
8. Game Live at BringIt TV
-Live video of
each player
Chat live with
your fans
Watch the
match live
9. Custom Profile
• Activate new products
• Earn revenue
• Offer special deals only at
BringIt
• Engage with users
Challenge me in Live
Utilize your custom profile to connect with influencers, and
hyper engaged fans!
10. Monetization Strategy
-Advertising revenue
• BringIt TV
• Branded tournaments
-Affiliate sign up revenue
• Dedicated URL to track service fee and revenue
share
-Online sales
• Digital downloads
• Product (fashion, concert tix, and more)
-Connect with consumer
• Engagement in an intimate setting
• Cut the social clutter with a direct and engaged
platform
-Maximize viral solutions
• Promo videos
• Embeddable content
-Leveraging Gaming
• Tournament play
• 1vs1 challenges
• Team play
11. Client Benefits
-BringIt’s platform connects the client to the
consumer through a common medium
-Increase exposure to millions of unique
engaged users through a customized profile
page
-Direct access to a dedicated user base of
influencers which can be utilized to test for
new product launches, songs, and more
-Access to BringIt’s automated referrals, and
revenue tracking system
12. Client Activation
Clients will promote this program
through their Blog Twitter, Facebook,
and MySpace pages.
The client will develop a gaming
execution strategy including 1vs1,
team play, and tournaments.
Clients will interact and engage with
the BringIt community, and fans
multiple times during game play.
13. Next Steps
• Contact BringIt to begin your program…
• Set up user profile – add music, videos, user
generated content, products, specials, and more
• Client will develop a promo video to start viral
campaign
• BringIt will give client a dedicated URL for member
sign up tracking
• Commence social program/viral/promo campaign to
draw users to BringIt
• On Twitter, Facebook, Myspace, and more
• Client and BringIt we will set up land production,
game times, challenges, community sign ups to view
the game, and more
• Play and engage! Compete and interact on the BringIt
platform with your fans and the rest of the BringIt
community
BringIt can assist in all aspects of
creating a turnkey execution plan