Why is there a range of similar products on the market, why advertising is important and how press release magic is exactly what you need for your press releases.

1. Marketing and its importance
Why is there a range of similar products on the market, why advertising is important and how
press release magic is exactly what you need for your press releases.
Today’s market is a very competitive place. There are millions of products in the market,
different from one another yet perform the same function. The supply of certain products is
high and the demand is reasonable, which puts the consumer in a win-win situation. Why? It
provides them with better service, better quality and better overall price.
So, you have an idea for a product. But that product already exists in the market. It is satisfying
the consumer’s needs and is available at a reasonable price. Why would you want to produce
something that already exists? Imagine the growth of the world, if people just gave up that
easily. Competition is healthy for the market, which is why similar products hit the market all
the time. Finally, you develop your product, it performs better and it costs just about the same.
Now the question is how do you convince your target audience to shift to this new product?
They are satisfied with the current offering; it costs as much as your new product and it does its
job just fine. The key to capture your market is ADVERTISING! Promote your product, market it
better than your competition and you will attract the consumer. Several ways to advertise your
brand are TV & radio adverts, online press releases, social media promotion etc. Most
companies spend more on advertising their product range than they invest in the research &
development of those products. Let me explain to you, why advertising is important:
 Brand Recognition – Once you have established your brand in the market, all the
products offered by your brand will automatically be accepted by the market. The
consumer believes in your company now.
 Loyal Consumer Base – Promote your product the right way and a consumer will proudly
associate himself with it. Looking for an example? Take a look at Apple’s consumer
following.

2.  Celebrity Endorsement – Ever realized why every brand has a celebrity to endorse their
product? People trust celebs and some go as far to idolize them, this can also backfire in
case a person dislikes the celeb you hired. *chuckles*
Let’s talk about an efficient way to put your name out there. A traditional yet effective and
trusted method is press release submission. Press releases, as the name implies are done in the
press media. Since press is now on the internet as well, this can be done in both offline and
online ways. There are various companies offering to do a press release for your product, but
one that particularly caught my eye was Press Release Magic. Their solutions are custom
tailored to fit your requirement. Not all press releases get picked up by media outlets, which is
why it’s important that who sends it is and where it’s sent. This press release writing service
believes not only in writing quality content but also delivering that content to the right outlets,
to maximize exposure for your product. Being industry pioneers in this field, you can depend on
their service without a sweat! Check out their offering at http://pressreleasemagic.com/ today
and enhance your brand recognition!
CONTACT US
Pressreleasemagic
We Care Solutions Ltd, Ship stones Business Centre
Northgate, New Basford, Nottingham, NG7 7FN
Toll Free: 0844 887 2568
E-mail Address: contact@pressreleasemagic.com
Website: http://www.pressreleasemagic.com/