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Understanding Searching Engine Marketing Prepared by: Murali Venkatesh http://www.prestiva.com/seo/ http://blog.prestiva.com Search Engine Marketing
Agenda Ephricon Web Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Search Engine?  (1/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing
What is a Search Engine?  (2/2) Ephricon Web Marketing
Why Search Engine Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing
Major Search Engines  (1/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing
Major Search Engines  (2/2) ,[object Object],[object Object],[object Object],Ephricon Web Marketing
A Search Engine’s Goals & Objectives ,[object Object],[object Object],[object Object],Ephricon Web Marketing
Anatomy of a Search Engine Search box Sponsored Listings aka PPC “ Organic” Results aka SERPs Ephricon Web Marketing
How Do Search Engines Work? ,[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing
Ranking Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing
What a Search Engine Sees ,[object Object],[object Object],Ephricon Web Marketing
So What is the Algorithm? ,[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing
What’s an SEO? ,[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing
What Does a (good) SEO Do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing
What SEO is NOT ,[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing
Farms, Black Hats & “Ethics” ,[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing
Pay Per Click SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PPC vs. “Organic” SEO  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Organic” SEO Pay-Per-Click
Basic Tips & Optimization Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ephricon Web Marketing
Questions? Contact : http://blog.prestiva.com http://www.prestiva.com/seo/

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Seach Marketing

  • 1. Understanding Searching Engine Marketing Prepared by: Murali Venkatesh http://www.prestiva.com/seo/ http://blog.prestiva.com Search Engine Marketing
  • 2.
  • 3.
  • 4. What is a Search Engine? (2/2) Ephricon Web Marketing
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Anatomy of a Search Engine Search box Sponsored Listings aka PPC “ Organic” Results aka SERPs Ephricon Web Marketing
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Questions? Contact : http://blog.prestiva.com http://www.prestiva.com/seo/