It took my team years to find an efficient way of getting new customers. First, I’ll show you how we messed up and then how we got on the road to conversion success using the pirate metrics framework.
KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdfSearch Engine Journal
Over 600 enterprise domains have been categorized and analyzed by Conductor to create the 2023 Organic SEO Industry Benchmarks report, and they are ready to share it with you.
Looking to adapt your SEO strategies and maximize results with more informed KPIs?
Join Conductor’s SEO and content marketing experts as they guide you through their research on the latest SEO benchmarks and insights by industry for 2023. Discover the best ways to utilize these average KPIs for your organic strategies.
You’ll learn:
- Organic traffic averages by industry, including finance, healthcare, retail, tech, travel and more.
- The top three rich result types by industry, and the leading content providers by sub-industry.
- How to use proven enterprise SEO strategies to boost your results.
The best way to contextualize your data and adapt strategies is by comparing your website’s performance to the latest SEO benchmarks.
Ensure your organic SEO strategy is set up for success for the remainder of 2023 with this powerful new report.
SEO Restart 2022: Pavel Ungr - Proč je projektové řízení v SEO důležitější ne...Taste
My Češi jsme skvělý národ. Umíme parádně klíčovky, SEO analýzy, ale neumíme moc dotahovat. SEO je proces a proces se musí nějak plánovat, strategicky nastavit a řídit. Rád bych vám ukázal co jsem se za 16+ let naučil o projektovém řízení v SEO já.
KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdfSearch Engine Journal
Over 600 enterprise domains have been categorized and analyzed by Conductor to create the 2023 Organic SEO Industry Benchmarks report, and they are ready to share it with you.
Looking to adapt your SEO strategies and maximize results with more informed KPIs?
Join Conductor’s SEO and content marketing experts as they guide you through their research on the latest SEO benchmarks and insights by industry for 2023. Discover the best ways to utilize these average KPIs for your organic strategies.
You’ll learn:
- Organic traffic averages by industry, including finance, healthcare, retail, tech, travel and more.
- The top three rich result types by industry, and the leading content providers by sub-industry.
- How to use proven enterprise SEO strategies to boost your results.
The best way to contextualize your data and adapt strategies is by comparing your website’s performance to the latest SEO benchmarks.
Ensure your organic SEO strategy is set up for success for the remainder of 2023 with this powerful new report.
SEO Restart 2022: Pavel Ungr - Proč je projektové řízení v SEO důležitější ne...Taste
My Češi jsme skvělý národ. Umíme parádně klíčovky, SEO analýzy, ale neumíme moc dotahovat. SEO je proces a proces se musí nějak plánovat, strategicky nastavit a řídit. Rád bych vám ukázal co jsem se za 16+ let naučil o projektovém řízení v SEO já.
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdfHimani Kankaria
Learn with Himani Kankaria the 4Ps of Remarketing SEO to boost conversions and maximize the ROI of your organic channel. After all, why should PPC people have all the fun?
Here are a few free templates she shared during her talk at BrightonSEO in October 2022:
1. Ideal Customer Profiles (ICP) template in Google Sheets by Missive Digital: https://bit.ly/33mrr1R
2. GA3/UA New vs Returning Reporting Template by Missive Digital - https://bit.ly/UA-Return
Have any questions? DM her on the following social media:
Twitter: https://twitter.com/himani_kankaria
LinkedIn: https://www.linkedin.com/in/himanikankaria/
Book a calendar with her at https://calendly.com/missivedigital/15min
More info about Missive Digital - https://missivedigital.com/
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
Using Facebook Click-to-Messenger Ads for Lead Generation Visualbots
With a growing demand for click-to-messenger ads, we have created this presentation for those interested in exploring this specific Facebook ad type and the benefits of these ads. From our experience, we will share how click-to-messenger ads can be used for (1) lead generation and (2) for traffic generation
SEO Restart 2022: Martin Michálek - Rychlost webu pro marketéry krok za krokemTaste
Zachovejte paniku, rychlé weby po nás už chce i Google! Ukážu vám proces, jakým by mohl marketér při práci na rychlosti webu postupovat, aby co nejvíce usnadnil práci vývojářům. A taky nástroje, které se vám mohou hodit.
The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...James Brockbank
In his BrightonSEO session in April 2023, James talks through a proven approach to SEO prioritisation; helping you to determine where to focus your efforts.
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand.
I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
SEO Restart 2022: Eliška Bielková - Proč by se měl SEO specialista zajímat o ...Taste
Pinterest je vnímán spíše jako sociální síť než jako vyhledávač. A to je škoda. Eliška vám představí, jak Pinterest funguje a jak s ním pracovat, aby vám přivedl nové zákazníky a obsadili jste díky němu i první místa ve výsledcích vyhledávání na Google i Seznamu.
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Looking for new ways to update your content marketing and SEO strategy?
Finding it oddly challenging to uncover which marketing channels to prioritize for maximum performance and ROI this year?
If you’re feeling the pressure to increase output under decreased budgets, we’ve got you covered.
Watch this webinar and discover the SEO trends that help you stay ahead of the competition in 2023.
You'll learn:
- The major focus areas and anticipated obstacles by expert marketers for this year.
- Ways to incorporate AI in your SEO workflows.
- How to expand your search strategies beyond Google.
Tune in as Pat Reinhart and Allie Bhutani of Conductor explore the latest SEO and content marketing trends that are shaping the digital landscape in 2023.
Check it out now and get the valuable insights you need to step up your SEO and content marketing strategies!
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space.
By removing silos between teams and finding synergies on how paid and organic search can work together, you’ll be able to maximize digital shelf space.
Watch this webinar and learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online visibility.
You’ll leave this session with a better understanding of:
- What it means to develop a cohesive search strategy.
- The roles of each channel and how they can complement each other.
- Key factors and ways to deliver a connected search program.
Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, and Erin Wilson, VP of Marketing at HomeEquity Bank, will walk you through the three steps to building a holistic search strategy.
Watch now and discover how integrating paid and organic channels can improve your overall search performance and drive results for your business.
Digital Marketing can be hard for Small Business owners. What platforms do you use? What is a funnel and a campaign all about? How can I use these tools to help grow my business. I answer these questions and more in this workshop.
SEO Restart 2022: Richard Klačko - Investice do SEO? Vypočítejme si potenciál...Taste
"Jaký růst webu odhadujete v organiku? Jak narostou tržby? Co mi investice do SEO přinese?" To jsou otázky, se kterými se často setkáváme. Nám už nestačilo odpovídat na ně jen na základě zkušeností nebo pocitu. Chtěli jsme řešení, které lze opřít o data. Proto jsme si vytvořili nástroj, který to dokáže a rádi vám jej představíme!
React is a different way to write JavaScript apps. When it was introduced at JSConf US in May, the audience was shocked by some of its design principles. One sarcastic tweet from an audience member ended up describing React’s philosophy quite accurately: https://twitter.com/cowboy/status/339858717451362304
We’re trying to push the limits of what’s possible on the web with React. My talk will start with a brief introduction to the framework, and then dive into three controversial topics: Throwing out the notion of templates and building views with JavaScript, “re-rendering” your entire application when your data changes, and a lightweight implementation of the DOM and events.
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdfHimani Kankaria
Learn with Himani Kankaria the 4Ps of Remarketing SEO to boost conversions and maximize the ROI of your organic channel. After all, why should PPC people have all the fun?
Here are a few free templates she shared during her talk at BrightonSEO in October 2022:
1. Ideal Customer Profiles (ICP) template in Google Sheets by Missive Digital: https://bit.ly/33mrr1R
2. GA3/UA New vs Returning Reporting Template by Missive Digital - https://bit.ly/UA-Return
Have any questions? DM her on the following social media:
Twitter: https://twitter.com/himani_kankaria
LinkedIn: https://www.linkedin.com/in/himanikankaria/
Book a calendar with her at https://calendly.com/missivedigital/15min
More info about Missive Digital - https://missivedigital.com/
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
Using Facebook Click-to-Messenger Ads for Lead Generation Visualbots
With a growing demand for click-to-messenger ads, we have created this presentation for those interested in exploring this specific Facebook ad type and the benefits of these ads. From our experience, we will share how click-to-messenger ads can be used for (1) lead generation and (2) for traffic generation
SEO Restart 2022: Martin Michálek - Rychlost webu pro marketéry krok za krokemTaste
Zachovejte paniku, rychlé weby po nás už chce i Google! Ukážu vám proces, jakým by mohl marketér při práci na rychlosti webu postupovat, aby co nejvíce usnadnil práci vývojářům. A taky nástroje, které se vám mohou hodit.
The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...James Brockbank
In his BrightonSEO session in April 2023, James talks through a proven approach to SEO prioritisation; helping you to determine where to focus your efforts.
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand.
I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
SEO Restart 2022: Eliška Bielková - Proč by se měl SEO specialista zajímat o ...Taste
Pinterest je vnímán spíše jako sociální síť než jako vyhledávač. A to je škoda. Eliška vám představí, jak Pinterest funguje a jak s ním pracovat, aby vám přivedl nové zákazníky a obsadili jste díky němu i první místa ve výsledcích vyhledávání na Google i Seznamu.
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Looking for new ways to update your content marketing and SEO strategy?
Finding it oddly challenging to uncover which marketing channels to prioritize for maximum performance and ROI this year?
If you’re feeling the pressure to increase output under decreased budgets, we’ve got you covered.
Watch this webinar and discover the SEO trends that help you stay ahead of the competition in 2023.
You'll learn:
- The major focus areas and anticipated obstacles by expert marketers for this year.
- Ways to incorporate AI in your SEO workflows.
- How to expand your search strategies beyond Google.
Tune in as Pat Reinhart and Allie Bhutani of Conductor explore the latest SEO and content marketing trends that are shaping the digital landscape in 2023.
Check it out now and get the valuable insights you need to step up your SEO and content marketing strategies!
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space.
By removing silos between teams and finding synergies on how paid and organic search can work together, you’ll be able to maximize digital shelf space.
Watch this webinar and learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online visibility.
You’ll leave this session with a better understanding of:
- What it means to develop a cohesive search strategy.
- The roles of each channel and how they can complement each other.
- Key factors and ways to deliver a connected search program.
Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, and Erin Wilson, VP of Marketing at HomeEquity Bank, will walk you through the three steps to building a holistic search strategy.
Watch now and discover how integrating paid and organic channels can improve your overall search performance and drive results for your business.
Digital Marketing can be hard for Small Business owners. What platforms do you use? What is a funnel and a campaign all about? How can I use these tools to help grow my business. I answer these questions and more in this workshop.
SEO Restart 2022: Richard Klačko - Investice do SEO? Vypočítejme si potenciál...Taste
"Jaký růst webu odhadujete v organiku? Jak narostou tržby? Co mi investice do SEO přinese?" To jsou otázky, se kterými se často setkáváme. Nám už nestačilo odpovídat na ně jen na základě zkušeností nebo pocitu. Chtěli jsme řešení, které lze opřít o data. Proto jsme si vytvořili nástroj, který to dokáže a rádi vám jej představíme!
React is a different way to write JavaScript apps. When it was introduced at JSConf US in May, the audience was shocked by some of its design principles. One sarcastic tweet from an audience member ended up describing React’s philosophy quite accurately: https://twitter.com/cowboy/status/339858717451362304
We’re trying to push the limits of what’s possible on the web with React. My talk will start with a brief introduction to the framework, and then dive into three controversial topics: Throwing out the notion of templates and building views with JavaScript, “re-rendering” your entire application when your data changes, and a lightweight implementation of the DOM and events.
Performance and testing are just one aspect of code, to really be successful your code needs to be readable, maintainable and generally easier to comprehend and work with. This talk draws from my own experience in applying the techniques of object calisthenics and code readability, within an existing team. It will help you identify trouble areas, learn how to refactor them and train you to write better code in future projects avoiding common pitfalls.
Kicking the Bukkit: Anatomy of an open source meltdownRyanMichela
On September 3rd, 2014, a disgruntled ex-developer erased from the internet the work of over 150 developers over four years. This is the story of the Bukkit Minecraft server project's demise, and how you protect your project from its fate.
Presented at Silicon Valley Code Camp 2014: http://www.siliconvalley-codecamp.com/Session/2014/kicking-the-bukkit-anatomy-of-an-open-source-meltdown
Composer has triggered a renaissance in the PHP community, it has changed the way we deal with other people’s code and it has changed the way we share our code. We are all slowly moving to using Composer, from Wordpress to Joomla and Drupal and frameworks in between. But many of us mistreat composer, follow outdated practices or simply lack a few tricks. In this session i’ll get you the low down on how to use composer the right way.
Presentation made at GTA meetup in 2012-02-07.
Object Calisthenics is a set of exercise rules to reach better code, maintainable, testable and readable.
MySQL users commonly ask: Here's my table, what indexes do I need? Why aren't my indexes helping me? Don't indexes cause overhead? This talk gives you some practical answers, with a step by step method for finding the queries you need to optimize, and choosing the best indexes for them.
s React.js a library or a framework? In any case, it is a new way of working that represents a revolution in the way of building web projects. It has very particular characteristics that allow us, for instance, to render React code from the server side, or to include React components from Twig tags. During this talk we will present React.js, we will explore how to take advantage of it from PHP projects and we will give answers to practical problems such as universal (isomorphical) rendering and the generation of React.js forms from Symfony forms without duplication of efforts.
Enterprise PHP: mappers, models and servicesAaron Saray
One of the greatest failures PHP has is not that it is a bad language, but that it isn't marketed as a good language. Since it's so easy to do it bad, a lot of people do just that. However, there is hope. Businesses ARE using PHP for Enterprise! You just need to apply a solid foundation to the language to get to that Enterprise level.
With our mind on the Enterprise sphere, it's time to take PHP programming to a more advanced level. To get the most out of this talk, you should already be familiar with object oriented programming concepts in PHP. To begin with, I'll talk about the need for a service layer, data mappers, and business object models. Then I'll demonstrate examples of how to do it right. As an added bonus, I'm not going to just tell you why it's best practice and a "good idea" - I'm going to SHOW you. This might be the first time in your life that you realize that changes in architecture, supporting infrastructure, and business requirements don't have to be as painful as you once thought!
From development environments to production deployments with Docker, Compose,...Jérôme Petazzoni
In this session, we will learn how to define and run multi-container applications with Docker Compose. Then, we will show how to deploy and scale them seamlessly to a cluster with Docker Swarm; and how Amazon EC2 Container Service (ECS) eliminates the need to install,operate, and scale your own cluster management infrastructure. We will also walk through some best practice patterns used by customers for running their microservices platforms or batch jobs. Sample code and Compose templates will be provided on GitHub afterwards.
Enterprise PHP Architecture through Design Patterns and Modularization (Midwe...Aaron Saray
Object Oriented Programming in enterprise level PHP is incredibly important. In this presentation, concepts like MVC architecture, data mappers, services, and domain and data models will be discussed. Simple demonstrations will be used to show patterns and best practices. In addition, using tools like Doctrine or integration with Salesforce or the AS/400 will also be discussed. There will be an emphasis on the practical application of these techniques as well - this isn't just a theoretical talk! This presentation is great for those just beginning to create enterprise applications as well as those who have had years of experience.
(video of these slides available here http://fsharpforfunandprofit.com/fppatterns/)
In object-oriented development, we are all familiar with design patterns such as the Strategy pattern and Decorator pattern, and design principles such as SOLID.
The functional programming community has design patterns and principles as well.
This talk will provide an overview of some of these, and present some demonstrations of FP design in practice.
From Idea to Execution: Spotify's Discover WeeklyChris Johnson
Discover Weekly is a personalized mixtape of 30 highly personalized songs that's curated and delivered to Spotify's 75M active users every Monday. It's received high acclaim in the press and reached 1B streams within its first 10 weeks. In this slide deck we dive into the narrative of how Discover Weekly came to be, highlighting technical challenges, data driven development, and the Machine Learning models used to power our recommendations engine.
Talk for SCaLE13x. Video: https://www.youtube.com/watch?v=_Ik8oiQvWgo . Profiling can show what your Linux kernel and appliacations are doing in detail, across all software stack layers. This talk shows how we are using Linux perf_events (aka "perf") and flame graphs at Netflix to understand CPU usage in detail, to optimize our cloud usage, solve performance issues, and identify regressions. This will be more than just an intro: profiling difficult targets, including Java and Node.js, will be covered, which includes ways to resolve JITed symbols and broken stacks. Included are the easy examples, the hard, and the cutting edge.
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Why SEO’s Are Hated and 50 Things You Can Do About ItJustin McGill
SEO’s and really even digital marketers in general have a problem. No one likes us. That’s putting it mildly in some cases.
Here's what we can do to help change this perception!
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 EconomyBoulder SEO Marketing
Webinar slides of "Digital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy". Learn more at https://boulderseomarketing.com/seo-and-social-media-classes/digital-marketing-course/
Presentation from April 2012 Marketo Silicon Valley User Group meeting.
Best practices on: lead nurturing, drip campaigns, email marketing and working with sales to qualify MQL and SQLs.
A Guide to Facebook Advertising and Social Media StrategyGalvanize
Social media has evolved and social ads are becoming an increasingly efficient lead source. This slideshare is a presentation from a social media advertising workshop and covers an introduction to sales funnels, how to start a conversion funnel analysis, Facebook conversion pixels, Facebook custom audiences, tips to increase your conversion rate, and Facebook remarketing.
Originally posted here: http://www.galvanize.com/blog/facebook-advertising-and-social-media-strategy/
Webinar: How to Build a Content Machine When Resources Are ThinFalcon.io
Producing content when you have a big budget is easy. Producing the right content for your social audiences on minimal budget is the tough part. In this webinar, we flipped things around to answer questions our audience sent our way.
How To Quickly Attract High Value Clients And Create A Group Coaching ProgramKenny Goodman
In this presentation Kenny Goodman reveals his Client Accelerator Formula so you can attract high value clients and leverage your service delivery so you can create more freedom from your business.
Brian Kalma fue ponente en la pasada edición del European Ecommerce Conference (celebrada el 29 de Octubre de 2009 en el Circo Price de Madrid). Director de User Experience de zappos.com, tienda online recientemente adquirida por Amazon por su 'extraordinaria orientación al cliente', la ponencia de Kalma se tituló 'Extending the customer Experience'
How do some businesses manage to grow and scale like rocket ships and other companies can barely get someone to share their content?
This presentation will go through the key components of a growth strategy that are leveraged by some of the most successful brands online.
It will discuss audience acquisition tactics that businesses of all sizes can use to ensure the work they're doing leads to continual growth spurts.
We've all heard about how it’s possible to make some great money with multi-level marketing. It's inexpensive and easy to get started; the money is incredible; plus, you can work from your living room couch while eating a bowl of ice cream.
That all sounds great, but how much truth is there to that general perception? You’ll find the answer to that question and more as we delve into the mysteries of MLM.
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
This deck is from a workshop "How to Focus your Digital Marketing Strategy" that I presented on September 17th, 2014 at Start Garden. I share the lessons I've learned working in digital marketing for the past 19 years as a strategist and client lead.
I'm hopeful some of these lessons will help you too.
A Better Approach to Customer RetentionFramed Data
Welcome to part 1 of 6 for our How to Improve User Retention series. Each week, we’ll provide a new post with best practices, advice, and real examples on how to keep your customers happy, engaged, and buzzing about your product. We’ll chat about high level planning strategy, how to apply specific advice, and point you to some of the web’s best tools. Enjoy!
Walking the Content Marketing Walk - a practical guide to Content Marketing for marketing and communications professionals (originally published December 2012)
PRstack 2 – A practical guide to modern PR tools and workflowPrezly
#PRstack is the largest crowd-sourced education effort in the history of PR practice.
This second ebook comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created over 40 practical examples of tools used in public relations, content marketing, and search engine optimisation (SEO).
You can order a print on http://www.prstack.co
Public relations needs more geeks.
It’s a new world of SEO, SEA, SMM, PPC,..
Can you keep up? It’s time to get your PR geek on.
Follow along for an overview of hacks to the PR workflow:
- Project management
- Email
- Pitching
- Outreach
- Keeping an overview
My PRstack – A practical guide to modern PR tools and workflowPrezly
My #PRstack: a practical guide to modern PR tools and workflow is an ebook that consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.
There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).
The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF and the chapters will all be shared as blog posts on https://prstack.co/#/myprstack
Communication 2020 – Spokesperson conference visual summaryPrezly
Visual summary of a conference for spokespeople.
The presentations were about content, sharing and socializing is this new digital word – The New Normal.
The keynote by Peter Hinssen gave a glimpse of how this networked future might look, and what the implications might be for communication teams.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
How to influence influencers: 10 tips by top #PR thinkersPrezly
We’ve assembled our top 10 tips from the PR world’s own influencers about how they build and maintain the relationships that offer their clients value.
A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
4 tips for improving your online newsroom by @prezlyPrezly
When a global brand like Coca-Cola’s decides to ditch the press release and build a newsroom and digital magazine, you know there’s a sea change afoot. At the center of this new brand journalism: the online newsroom. A media hub for all your stories, videos, images, and other content you create to engage with your audiences.
Here are 4 simple yet critical tips to improve your online newsroom.
The PR tool for pitching your media contacts: @prezlyPrezly
Prezly helps brands keep media as friends.
Journalists and online influencers get bombarded with irrelevant messages from brands hoping to get media coverage. This spray and pray approach is poisoning the relationship between brands and media and it’s making it increasingly difficult for brands to get coverage.
Brands like Danone, HP and Toyota use the online service to identify their relevant media contacts and to pitch them in a multimedia format that improves the chances of getting coverage.
Most news writers publish only one story per day. Yet half of them get pitched over twenty times per day. How do you cut through the clutter with your story? Here are 6 tips for sending better email pitches.
How to automate boring public relations tasksPrezly
Most public relations teams still use the same tools they did in the previous century. They lose time with the inefficient workflows of these tools. Yet there are many modern solutions that can help automate repetitive tasks.
The tools in this list are Rapportive, Prezly, Yesware, Contactually and FullContact
A one-stop Public Relations tool: publish, pitch and track your stories.Prezly
Discover how you can get more visitors to your newsroom, get better at pitching your stories to media relations, and win time with one tool built for PR teams.
13 tips for public relations professionals on pitching journalists.
If you follow these tips, you should find that your relationship with the folks who write for a living will improve. And that will improve your company’s earned media.
On September 7th, 1982, legendary 'Mad Man' David Ogilvy sent an internal memo to all agency employees, titled “How to Write”. Here are 10 hints to help how to write.
First Steps with Globus Compute Multi-User EndpointsGlobus
In this presentation we will share our experiences around getting started with the Globus Compute multi-user endpoint. Working with the Pharmacology group at the University of Auckland, we have previously written an application using Globus Compute that can offload computationally expensive steps in the researcher's workflows, which they wish to manage from their familiar Windows environments, onto the NeSI (New Zealand eScience Infrastructure) cluster. Some of the challenges we have encountered were that each researcher had to set up and manage their own single-user globus compute endpoint and that the workloads had varying resource requirements (CPUs, memory and wall time) between different runs. We hope that the multi-user endpoint will help to address these challenges and share an update on our progress here.
Prosigns: Transforming Business with Tailored Technology SolutionsProsigns
Unlocking Business Potential: Tailored Technology Solutions by Prosigns
Discover how Prosigns, a leading technology solutions provider, partners with businesses to drive innovation and success. Our presentation showcases our comprehensive range of services, including custom software development, web and mobile app development, AI & ML solutions, blockchain integration, DevOps services, and Microsoft Dynamics 365 support.
Custom Software Development: Prosigns specializes in creating bespoke software solutions that cater to your unique business needs. Our team of experts works closely with you to understand your requirements and deliver tailor-made software that enhances efficiency and drives growth.
Web and Mobile App Development: From responsive websites to intuitive mobile applications, Prosigns develops cutting-edge solutions that engage users and deliver seamless experiences across devices.
AI & ML Solutions: Harnessing the power of Artificial Intelligence and Machine Learning, Prosigns provides smart solutions that automate processes, provide valuable insights, and drive informed decision-making.
Blockchain Integration: Prosigns offers comprehensive blockchain solutions, including development, integration, and consulting services, enabling businesses to leverage blockchain technology for enhanced security, transparency, and efficiency.
DevOps Services: Prosigns' DevOps services streamline development and operations processes, ensuring faster and more reliable software delivery through automation and continuous integration.
Microsoft Dynamics 365 Support: Prosigns provides comprehensive support and maintenance services for Microsoft Dynamics 365, ensuring your system is always up-to-date, secure, and running smoothly.
Learn how our collaborative approach and dedication to excellence help businesses achieve their goals and stay ahead in today's digital landscape. From concept to deployment, Prosigns is your trusted partner for transforming ideas into reality and unlocking the full potential of your business.
Join us on a journey of innovation and growth. Let's partner for success with Prosigns.
AI Pilot Review: The World’s First Virtual Assistant Marketing SuiteGoogle
AI Pilot Review: The World’s First Virtual Assistant Marketing Suite
👉👉 Click Here To Get More Info 👇👇
https://sumonreview.com/ai-pilot-review/
AI Pilot Review: Key Features
✅Deploy AI expert bots in Any Niche With Just A Click
✅With one keyword, generate complete funnels, websites, landing pages, and more.
✅More than 85 AI features are included in the AI pilot.
✅No setup or configuration; use your voice (like Siri) to do whatever you want.
✅You Can Use AI Pilot To Create your version of AI Pilot And Charge People For It…
✅ZERO Manual Work With AI Pilot. Never write, Design, Or Code Again.
✅ZERO Limits On Features Or Usages
✅Use Our AI-powered Traffic To Get Hundreds Of Customers
✅No Complicated Setup: Get Up And Running In 2 Minutes
✅99.99% Up-Time Guaranteed
✅30 Days Money-Back Guarantee
✅ZERO Upfront Cost
See My Other Reviews Article:
(1) TubeTrivia AI Review: https://sumonreview.com/tubetrivia-ai-review
(2) SocioWave Review: https://sumonreview.com/sociowave-review
(3) AI Partner & Profit Review: https://sumonreview.com/ai-partner-profit-review
(4) AI Ebook Suite Review: https://sumonreview.com/ai-ebook-suite-review
Innovating Inference - Remote Triggering of Large Language Models on HPC Clus...Globus
Large Language Models (LLMs) are currently the center of attention in the tech world, particularly for their potential to advance research. In this presentation, we'll explore a straightforward and effective method for quickly initiating inference runs on supercomputers using the vLLM tool with Globus Compute, specifically on the Polaris system at ALCF. We'll begin by briefly discussing the popularity and applications of LLMs in various fields. Following this, we will introduce the vLLM tool, and explain how it integrates with Globus Compute to efficiently manage LLM operations on Polaris. Attendees will learn the practical aspects of setting up and remotely triggering LLMs from local machines, focusing on ease of use and efficiency. This talk is ideal for researchers and practitioners looking to leverage the power of LLMs in their work, offering a clear guide to harnessing supercomputing resources for quick and effective LLM inference.
Globus Connect Server Deep Dive - GlobusWorld 2024Globus
We explore the Globus Connect Server (GCS) architecture and experiment with advanced configuration options and use cases. This content is targeted at system administrators who are familiar with GCS and currently operate—or are planning to operate—broader deployments at their institution.
How Recreation Management Software Can Streamline Your Operations.pptxwottaspaceseo
Recreation management software streamlines operations by automating key tasks such as scheduling, registration, and payment processing, reducing manual workload and errors. It provides centralized management of facilities, classes, and events, ensuring efficient resource allocation and facility usage. The software offers user-friendly online portals for easy access to bookings and program information, enhancing customer experience. Real-time reporting and data analytics deliver insights into attendance and preferences, aiding in strategic decision-making. Additionally, effective communication tools keep participants and staff informed with timely updates. Overall, recreation management software enhances efficiency, improves service delivery, and boosts customer satisfaction.
SOCRadar Research Team: Latest Activities of IntelBrokerSOCRadar
The European Union Agency for Law Enforcement Cooperation (Europol) has suffered an alleged data breach after a notorious threat actor claimed to have exfiltrated data from its systems. Infamous data leaker IntelBroker posted on the even more infamous BreachForums hacking forum, saying that Europol suffered a data breach this month.
The alleged breach affected Europol agencies CCSE, EC3, Europol Platform for Experts, Law Enforcement Forum, and SIRIUS. Infiltration of these entities can disrupt ongoing investigations and compromise sensitive intelligence shared among international law enforcement agencies.
However, this is neither the first nor the last activity of IntekBroker. We have compiled for you what happened in the last few days. To track such hacker activities on dark web sources like hacker forums, private Telegram channels, and other hidden platforms where cyber threats often originate, you can check SOCRadar’s Dark Web News.
Stay Informed on Threat Actors’ Activity on the Dark Web with SOCRadar!
Exploring Innovations in Data Repository Solutions - Insights from the U.S. G...Globus
The U.S. Geological Survey (USGS) has made substantial investments in meeting evolving scientific, technical, and policy driven demands on storing, managing, and delivering data. As these demands continue to grow in complexity and scale, the USGS must continue to explore innovative solutions to improve its management, curation, sharing, delivering, and preservation approaches for large-scale research data. Supporting these needs, the USGS has partnered with the University of Chicago-Globus to research and develop advanced repository components and workflows leveraging its current investment in Globus. The primary outcome of this partnership includes the development of a prototype enterprise repository, driven by USGS Data Release requirements, through exploration and implementation of the entire suite of the Globus platform offerings, including Globus Flow, Globus Auth, Globus Transfer, and Globus Search. This presentation will provide insights into this research partnership, introduce the unique requirements and challenges being addressed and provide relevant project progress.
Check out the webinar slides to learn more about how XfilesPro transforms Salesforce document management by leveraging its world-class applications. For more details, please connect with sales@xfilespro.com
If you want to watch the on-demand webinar, please click here: https://www.xfilespro.com/webinars/salesforce-document-management-2-0-smarter-faster-better/
Understanding Globus Data Transfers with NetSageGlobus
NetSage is an open privacy-aware network measurement, analysis, and visualization service designed to help end-users visualize and reason about large data transfers. NetSage traditionally has used a combination of passive measurements, including SNMP and flow data, as well as active measurements, mainly perfSONAR, to provide longitudinal network performance data visualization. It has been deployed by dozens of networks world wide, and is supported domestically by the Engagement and Performance Operations Center (EPOC), NSF #2328479. We have recently expanded the NetSage data sources to include logs for Globus data transfers, following the same privacy-preserving approach as for Flow data. Using the logs for the Texas Advanced Computing Center (TACC) as an example, this talk will walk through several different example use cases that NetSage can answer, including: Who is using Globus to share data with my institution, and what kind of performance are they able to achieve? How many transfers has Globus supported for us? Which sites are we sharing the most data with, and how is that changing over time? How is my site using Globus to move data internally, and what kind of performance do we see for those transfers? What percentage of data transfers at my institution used Globus, and how did the overall data transfer performance compare to the Globus users?
Top Features to Include in Your Winzo Clone App for Business Growth (4).pptxrickgrimesss22
Discover the essential features to incorporate in your Winzo clone app to boost business growth, enhance user engagement, and drive revenue. Learn how to create a compelling gaming experience that stands out in the competitive market.
Quarkus Hidden and Forbidden ExtensionsMax Andersen
Quarkus has a vast extension ecosystem and is known for its subsonic and subatomic feature set. Some of these features are not as well known, and some extensions are less talked about, but that does not make them less interesting - quite the opposite.
Come join this talk to see some tips and tricks for using Quarkus and some of the lesser known features, extensions and development techniques.
Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...informapgpstrackings
Keep tabs on your field staff effortlessly with Informap Technology Centre LLC. Real-time tracking, task assignment, and smart features for efficient management. Request a live demo today!
For more details, visit us : https://informapuae.com/field-staff-tracking/
Climate Science Flows: Enabling Petabyte-Scale Climate Analysis with the Eart...Globus
The Earth System Grid Federation (ESGF) is a global network of data servers that archives and distributes the planet’s largest collection of Earth system model output for thousands of climate and environmental scientists worldwide. Many of these petabyte-scale data archives are located in proximity to large high-performance computing (HPC) or cloud computing resources, but the primary workflow for data users consists of transferring data, and applying computations on a different system. As a part of the ESGF 2.0 US project (funded by the United States Department of Energy Office of Science), we developed pre-defined data workflows, which can be run on-demand, capable of applying many data reduction and data analysis to the large ESGF data archives, transferring only the resultant analysis (ex. visualizations, smaller data files). In this talk, we will showcase a few of these workflows, highlighting how Globus Flows can be used for petabyte-scale climate analysis.
May Marketo Masterclass, London MUG May 22 2024.pdfAdele Miller
Can't make Adobe Summit in Vegas? No sweat because the EMEA Marketo Engage Champions are coming to London to share their Summit sessions, insights and more!
This is a MUG with a twist you don't want to miss.
Cyaniclab : Software Development Agency Portfolio.pdfCyanic lab
CyanicLab, an offshore custom software development company based in Sweden,India, Finland, is your go-to partner for startup development and innovative web design solutions. Our expert team specializes in crafting cutting-edge software tailored to meet the unique needs of startups and established enterprises alike. From conceptualization to execution, we offer comprehensive services including web and mobile app development, UI/UX design, and ongoing software maintenance. Ready to elevate your business? Contact CyanicLab today and let us propel your vision to success with our top-notch IT solutions.
Unleash Unlimited Potential with One-Time Purchase
BoxLang is more than just a language; it's a community. By choosing a Visionary License, you're not just investing in your success, you're actively contributing to the ongoing development and support of BoxLang.
9. Our team
is all over the globe
Oli, sales
London
Founding team
Brussels, Antwerp, Leuven
David, sales
Dubai
Thomas, sales
Toronto
Robin, content
San Francisco
11. We use a dedicated chat
system where everyone
that’s working meets.
!
It’s our command center.
!
Seeing that other people
are also working helps me
stay motivated.
12. A SaaS company has so many moving parts
that it can be hard to keep an overview.
Sales
pipeline
Payments
Task
management
Sales
pitching
Customer
support
Social media
updates
Lead
generation
Lead
nurturing
Conversion
optimising
Servers
User
on boarding
Metrics
Public
relations
Advertising
Accounting
13. For each part we use specific other SaaS.
The less we have to build and maintain
ourselves, the better.
Jenkins
Get overview
of all our tools
14. Jenkins
To keep an overview we feed most of these
services in our command center.
26. It’s a funnel that you need to pull
people through
Acquisition Engaged visitors 60%
Activation Sign up 15%
Retention Trial users come back 5%
Referral Users refer others 1%
Revenue Users pay 2%
Not real conversion data. Your mileage may vary.
28. We use tactics & tools for each step.
Beware, this is only our approach.
!
I’ll take you through it in the next 70 slides.
Hold on, things might get bumpy.
29. Acquisition
Hundreds of thousands of people don’t
know our product yet. Let’s get them on
our website.
34. We do monthly brainstorms to generate
new ideas. Everyone comes prepared with a
list and we help each other improve.
We separate yes moments and no moments.
Selection of ideas comes afterwards.
35. Meet the
Skyscraper technique
A way to publish content that gets results
1. Find successful stories.
2. Make them better.
3. Promote with people that
would be interested.
Skyscraper guide
36. Here’s an example.
We use to find popular stories in
our niche, Public Relations.
Popular niche site Popular story
37. Popular story
It got shared a lot
Even though the
content is a bit…
Meh…
39. Damn, that sounds
like a lot of work!
It is, and it can be daunting.
!
With every story I get better at
it. What works well is carving
out distraction-free time in
mornings to write.
“
40. Get a
content calendar
It will help you keep a steady pace
Content calendar tips 〉
41. Guest posting
on popular niche sites
That’s giving us a lot of good visitors and signups.
!
Find popular highly targeted places with a high
Google pagerank. Oftentimes they are interested
in running stories by guest bloggers.
Guest blogging guide 〉
42. Build links
Use a tool like Buzzstream to assess the value of
sites and to reach out to the editors.
Link building guide 〉
43. Why would they
listen to me? “
You’re a topic expert or at
least trying to become
one. Do your research.
People are generally
friendly and open to get
guest posts if you did
your homework.
44. Promote
the content
Creating the content is just the beginning.
The hardest part is getting people to share it.
!
‣ Contact the people that originally shared it
‣ Get high profile people on board
‣ Share it multiple times yourself
45. Contact
the original sharers
They are likely also interested in your story.
Find the sharers with the biggest reach.
46. Share it many times
on social media
When you publish
A few hours later
A day later
A week after
A month later
Six months later
Reposting guide 〉
48. In summary,
this is how we do content:
!
✔ Know & improve the stories that potential
clients love
✔ Tell the stories on a popular niche site
✔ Promote the hell out of the stories
49. “When do you sleep?
At night, just like you.
!
After learning how to do this
ourselves we now outsource
a lot of the hands-on writing
work.
51. Why
do direct sales?
‣ Get high profile clients for social proof
‣ Get feedback about the needs of the market
and solution
52. Selling doesn't come naturally to me. I’m more
of an introvert. But after a year of trying it has
now even become fun.
!
I now love the hunt.
53. Create a list
of top prospects
‣ Start sector by sector based on current
references.
‣ Follow them on social media. Interact.
‣ Send personalised email or even better: call.
55. I used to be terrified of
cold calling prospects.
!
What helped get better
was preparation:
- Fake cold calls with my
team members to get
the hang of it.
- Researching the
prospects and getting
on their radar so it
wouldn't be a cold call.
56. Make it a
team sport
‣ Carve out time to cold
call together.
‣ Compare tactics. Listen in.
‣ Track & celebrate successes.
57. Manage sales pipeline
in a CRM
‣ Track the status of your leads
‣ Enrich their profiles
‣ Capture all interactions
‣ Set reminders
58.
59. Create a stellar
sales pitch
I got a lot of mileage
out of this book
‣ Learn how to tell an intriguing
story about your solution.
‣ Get a designer to help with
your sales deck.
‣ Practice, practice, practice,…
60. You love your solution
so it’s tempting to keep
talking about it, showing
every nook and cranny.
That didn’t work well.
Now it’s the other way
around. It’ about the
problems of the industry.
It’s concise. It keeps
them wanting more.
61. Measure &
learn what works
These are just the channels
for our B2B SaaS. Your
mileage may vary. In any
case: measure what works.
62. Activation
People could be reading our blog or
visiting a tour page but might not feel
like signing up yet
Let’s get visitors to try our service
63. Metric:
% signups
A custom Google Analytics report
that lets me track the progress.
66. Fix leaky
signup funnels
Whaaat?
Only 5% of people that visit the
homepage get to the signup page.
Not good.
The homepage
clearly needs
improvement.
67. A/B test landing pages
& pages in signup funnel
A/B testing guide with examples 〉
50% visitors
see variation A
50% visitors
see variation B
Variation A
Variation B
5%
conversion
9%
conversion
69. It’s easy to forget these tests.
Again, planning helps. Every month we do
status meetings where I present the results.
That’s also the moment when we come up
with new experiments.
71. Be available
to chat with visitors
‣ You’ll learn about their expectations
& questions
‣ You’ll be able to help them
!
We use
It integrates with Skype
76. The whole team used to be responsible for
following up signups.
The result: it didn’t happen.
People thought someone
else would do it.
Now only Jesse does it.
It’s done a lot better now.
77. Get event driven analytics
‣ You’ll see what individual people do.
‣ Define user actions that are important for you.
79. Again, it’s imperative to respond well and fast.
Jesse, our customer success manager, is
usually the first to help someone out. He
dispatches to the rest of the team if needed.
80. Get a support system
To stay sane managing customer feedback.
81. Get a knowledge base
Oftentimes support questions can be answered
with content from the knowledge base. We try to
put new answers in there.
83. Send users email
to help them along
Signed up
Ask how we can help them
Hasn’t used core functionality
Show benefits
Trial about to expire
Create urgency
84. ‣ You don’t need to build this yourself
‣ Test email variations
Email onboarding guide
86. Every time we send a
newsletter site visits
go through the roof
In the stats you can
discover interested
prospects
Story
Product
Product
87. Referral
The user likes your product so much she
refers other new users
88. Metric:
Net Promoter Score
The number of people who would recommend
your product to a friend.
To many people this is the one true indicator
that your product will be a succes.
We ask it regularly to users via
89. “How likely is it you would
recommend my product to a friend
or colleague?
0 1 2 3 4 5 6 7 8 9 10 Detractor Passive Promoter
NPS = % promoters - % detractors
Net promotor guide 〉
91. Drawing stick figures is what I do well.
Managing money not.
!
Luckily my colleague Jesse is.
He makes sure we all get paid.
!
Here’s his advice.
Hi!
92. Metric:
Monthly Recurring Revenue
‣ The MRR is omnipresent in our control center
to remind the team of our progress.
‣ Together with Net Promotor Score this is the
main number that we’re working to improve.
93. Accounting & invoicing
gets shared with the team
Good for motivation & to see the behind the
scenes work that’s done by Jesse.
94. Automate billing
by integrating services
Accounting Payments
‣ Use an accounting system with an API.
‣ Automate, but double check manually.
95. In summary:
The pirate metrics approach
Acquisition
Activation
Retention
Referral
Revenue
!
98. Congratulations!
We made it.
That was the Prezly SaaS sales
story so far.
What do you think?
I’m curious to hear about your
approach.
Tweet us now Contact us
99. VISUAL GUIDE
to $ELLING
SOFTWARE
as a SERVICE
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