This document provides 10 tips for museums to improve marketing and attract more visitors. The tips include conducting a marketing evaluation, setting objectives and goals, defining why people should visit the museum, developing a visitor profile, building an email database, using online marketing strategies like websites and social media, forming alliances with other organizations, issuing press releases, and creating a comprehensive marketing plan with integrated tactics. The overall aim is to increase awareness, visitors, and revenue through a strategic and tactical approach to marketing.

1. 10 Tips To Improve Your
Marketing And Attract
More Visitors
Presenter
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

2. 1. Do A Marketing
Check Up/Evaluation
 What tools do you have in
your marketing Tool Box?
 When was the last time you
stepped outside the norms of
your museum culture?
Kevin Toney, the Marketing Coach www.MarketingCoachin

3. 2. Set Objectives/Goals
 Start with your end goal in mind
Increase visitors, Awareness, increase revenue through temporary
exhibitions
 Lay out your STRATEGY
 Implement your TACTICS
Kevin Toney, the Marketing Coach www.MarketingCoachin

4. 3. Why Should People Visit
Your Museum?
 What do you want your museum to me most
known for?
 What makes you stand-out?
 Are the benefits/reason for visiting clearly/boldly
stated in all your marketing materials?
Kevin Toney, the Marketing Coach www.MarketingCoachin

5. 4. Develop a Profile
of Your Visitors
 How well do you know your audience?
 Who are your target markets
 Local, provincial, national, international,
gender, age, socio economic factors
Kevin Toney, the Marketing Coach www.MarketingCoachin

6. 5. Build An E-mail Database
 Do you have a strategy to capture the
e-mail addresses of your visitors?
Kevin Toney, the Marketing Coach www.MarketingCoachin

7. 6. Online Marketing
 WEBSITE: Does it have a strategy to capture
e-mail addresses of your visitors?
 Are you doing link exchanges to link
with other organizations, community groups
businesses?
Kevin Toney, the Marketing Coach www.MarketingCoachin

8. 6. Online Marketing
 Is your website Interactive with video and
audio, opportunity for feedback from visitors
 Are you doing link exchanges to link
with other websites such as tourist boards,
community attractions, community groups?
Kevin Toney, the Marketing Coach www.MarketingCoachin

9. 6. Online Marketing
 E-MAIL NEWSLETTERS: monthly to your
e-mail list
 Use commercial e-mail marketing software
(Benchmarkemail, Constant Contact, Aweber
Kevin Toney, the Marketing Coach www.MarketingCoachin

10. 7. Social Media
 Facebook Fan Pages, YouTube, Pinterest,
twitter
 Focus on 1-4social media sites
Kevin Toney, the Marketing Coach www.MarketingCoachin

11. 8. Form Alliances
 Ads in company newsletters, banner ads at
company websites, “ride alongs”,
Joint advertising
 Distribute your brochures/leaflets, Postcards to
other offices - i.e. Dental offices
 Museum Passport like/coupon book that
includes all the museums - window displays
with Posters
Kevin Toney, the Marketing Coach www.MarketingCoachin

12. 9. Press Releases/PR
 Do you have an email database of all media
outlets?
- News editors, column writers, editors,
journalists, photographers and cameramen
working for the local media
Kevin Toney, the Marketing Coach www.MarketingCoachin

13. 10. Must Have A
Marketing Plan
 Include a marketing calendar
- To do list of all your marketing
activities
 Integrate all your marketing
TACTICS into
STRATEGIC PLAN
Kevin Toney, the Marketing Coach www.MarketingCoachin

14. Thank You!
www.MarketingCoaching.ca
Get 2 FREE hours of Marketing Coaching
Call 783-6342
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca