Final Tata Motors And Nano bt PRINCE PATRA

TATA MOTORS AND “NANO”LUTION PRESENTED BY: VIVEK GURURANI NIDHI ARORA SHASHWAT MANOHAR SOYUZ PRATAP DEV MANMOHAN SINGH SAINI SIDDHARTH KHARE PRINCE PATRA

WINTER Template HISTORY PREVIOUSLY KNOWN AS TELCO

THE YEAR WAS 1945.. 01 ,[object Object],[object Object]

THE YEAR WAS 1954… 02 ,[object Object],[object Object]

[object Object],[object Object],03 THE YEAR WAS 1992 AND 1998….

04 ,[object Object],[object Object],[object Object]

WINTER Template THE PRESENT……. ,[object Object],[object Object],[object Object],05

PRODUCTS PASSENGER CARS UTILITY VEHICLES COMMERCIAL VEHICLES DEFENCE VEHICLES

[object Object],[object Object]

TO ACCOMPLISH MISSIONS, STRATEGIES ARE REQUIRED: ,[object Object],[object Object],[object Object]

RESEARCH & DEVELOPMENT ,[object Object],[object Object],[object Object]

oneCAT...AND…..NANO Few innovations

MERGERS & ACQUISITIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]

STRATEGIES BY TOP ECHELONS ,[object Object],[object Object]

TOWS MATRIX EXTERNAL FACTORS INTERNAL FACTORS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FED UP OF SWIMMING IN RED OCEAN …. TIME TO SWIM IN THE BLUE OCEAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FROM THE BLUE OCEAN ….. Out came………THE PEOPLE’S CAR

UPGRADATION …. NANO COMPLETING THE TOTAL PACKAGE THAT TATA MOTORS CAN OFFER TO ITS CUSTOMERS………………………..

FUNCTIONAL STRATEGIES.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WINTER Template MARKETING STRATEGIES OF NANO

NANO MERCHANDISE T-SHIRTS PEN DRIVES MOBILE PHONES

USING THE CONNECTIVITY SOCIAL NETWORKING SITES

[object Object],GOING INTERNATIONAL

THE WORD “SMALL” IS PASSE, “NANO” IS IN VOGUE. “ DLF HAS STARTED A NANO PROJECT Nano Nano Nano Nano Nano Nano Nano Nano Nano TITAN IS THINKING OF DOING A NANO” Nano Nano Nano Nano Nano Nano Nano Nano Nano THE DAILY NEWS BELIEVE THE HYPE - Since 2009

WINTER Template OPERATIONAL STRATEGIES OF NANO

USING THE CONNECTIVITY HUGE SUPPLIERS’ BASE AND DOMESTIC MARKET AND ASSEMBLERS

[object Object],[object Object],INNOVATION

THE ROAD AHEAD ,[object Object],[object Object],[object Object]

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[object Object],[object Object],IMPACT OF NANO BAJAJ, FORD, NISSAN Getting into the “NANO” car segment This proves that there is validity to the thought that many NANO cars must be built to improve the life of all the people.

Unlike a classic product launch where the tangibles, in terms of what the product is all about, are announced first and the emotional connect with the consumer built up thereafter, here it’s been just the reverse. “People already enjoyed a strong emotional rapport with the Nano because of the hype that has been created; there is a lot of national pride associated with it.

A TRANSFORMATION HAS HAPPENED IN AUTOMOBILE INDUSTRY…. BUT ARE WE READY FOR THE TRANSFORMATION??? WILL WE BE A PART OF “NANO”LUTION???

Final Tata Motors And Nano bt PRINCE PATRA

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Final Tata Motors And Nano bt PRINCE PATRA