2. INTRODUCTION
Founded by Mark Zuckerburg in 2004
It focused on helping users connect
and share information
Facebook developed Facebook
platform
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Revenue was estimated to be $4.27
billion in 2011
90% of revenue expected to come
from advertising
Facebook faced many challenges
4. History of social networking sites
Social networking sites allowed users to
construct personal profiles , view
profiles of others and communicate with
each other
Online social networks had become
leading internet destinations
First Modern online social network , six
degrees , was founded in 1997
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Two years later new company
Friendster rolled out a new social
networking site
Attracted as many as seven million
users
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2003 , Chris Dewolfe and Tom Anderson launched Myspace
Emerged as the market leader
Minimum membership age at 13
7. February 2004, Mark Zuckerberg
and two of his roommates built the
earliest version of Facebook
It was similar to other social network
sites
People already have their friends ,
acquaintances and business
connections
Created trust amongst everyone
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Within a month three quarters students had
registered
Facebook spread rapidly across college
campus
It was serving about 30 college networks
and 1,50,000 users
Site was expanded to more than 800
college networks in U.S.
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In 2005 Facebook added
photo sharing features which
allowed the company to sign
up 5.5 million users by the
end of 2005
10. September 2006 , Facebook introduced news
feed a timeline on the Facebook homepage
that displayed the recent activities
Changed to include a feature called the
mini-feed , displayed the recent activities
News and mini-feed as Violations of some
users privacy
Four months , the launch of feed features
the average minutes on Facebook
increased by nearly 30%
13. Why do people use Facebook?
Facebook offers us that virtual sense of belonging.
Facebook meets two basic social needs:
(1) the need to belong and (2) the need for self-presentation.
Females and ethnic minorities tended to use Facebook more than males.
Facebook can serve as a support system for those people in collectivist
cultures, who have frequent interactions and a close circle of Facebook
friends.
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Chatting
Sharing feelings and emotions because they get connected to those friends
to whom they cant meet in their day to day life or their close friends
upload pictures and sharing of old memories
Update status
Deliver their message to their friends, relatives etc.
15. Success of advertising on Facebook
2007 Facebook announced its own advertising initiative, Facebook Ads
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Advertisers could target their campaigns on the basis of gender , age ,
geographical location etc.
On basis of that Facebook recommend prices
Ads then to Facebook for approval
17. Relevance: This ad was served on the Facebook homepage of a recent college grad.
What better time for a vacation?!
Value Proposition: In a world of social reviews,
what better way to determine the perfect vacation destination than by viewing recommendations
from friends
18. Relevance: This ad was shown to an online marketer in their mid-20s,
so the targeting could be a bit tighter perhaps by additionally targeting phone interests,
but Samsung seems to be casting a wider net with this ad
Value Proposition: There is a great value proposition here,
as not only will Samsung take your old phone off your hands for you,
but they will also give you $300 toward the purchase of a new phone
19. Success of Facebook fan pages
Networking with other platforms
Creating a resource
Creating contests that include participation
Empowering pre-existing pages
Targeting the proper demographic
20.
21. Facebook platforms
Facebook announced Facebook platform which enabled third party to
develop applications inside the Facebook environment
Three months after the launch of Facebook platform over 3000 applications
had been released
Reached 11 million people by end of 2007
Application boom , help Facebook build greater user engagement
Zynga followed up farm Ville and several other hits in December 2010
22. Facebook for websites
Second generation platform called Facebook for websites
Sites used at least three different types of functionalities in Facebook for
websites
Third party sites obtain significant amount of data on users who logged on
using their Facebook credentials
The development of Facebook for websites did not go unnoticed by
facebook's biggest competitor which announced its competing program
Myspace ID
