1. © 2010 SAP AG. All rights reserved. / Page 1
Why You Should Care About Social Media.
A Discussion.
Natascha.Thomson@sap.com
Social Media Audience Marketing
SAP
@nathomson

2. © 2010 SAP AG. All rights reserved. / Page 2
Three Reasons Why You Should Care
 It’s happening with or without you
 What are people saying about you?
 You Don’t have to do it all on your own
 SAP Community Network
 “TechEd” example
 It could help your bottom line
 “Marketing” (ouch, the bad word) yourself
 “Marketing”(ouch, still hurts) brand,
products & services

3. © 2010 SAP AG. All rights reserved. / Page 3
What Are People Saying About You?

4. © 2010 SAP AG. All rights reserved. / Page 4
Three Reasons Why You Should Care
 It’s happening with or without you
 Do you know what people are saying about
your company?
 You Don’t have to do it all on your own
 SAP Community Network
 “TechEd” Example
 It could help your bottom line
 “Marketing” (ouch, the bad word) yourself
 “Marketing”(ouch, still hurts) brand,
products & services

5. © 2010 SAP AG. All rights reserved. / Page 5
Social Networks Make Life Easier

6. © 2010 SAP AG. All rights reserved. / Page 6
The Power of Social Media
(Twitter, IdeaPlace, SAP Mentors…)

7. © 2010 SAP AG. All rights reserved. / Page 7
Three Reasons Why You Should Care
 It’s happening with or without you
 Do you know what people are saying about
your company?
 You Don’t have to do it all on your own
 SAP Community Network
 “TechEd” Example
 It could help your bottom line
 “Marketing” (ouch, the bad word) Yourself
 “Marketing”(ouch, still hurts) brand,
products & services

8. © 2010 SAP AG. All rights reserved. / Page 8
Build Your Reputation

9. © 2010 SAP AG. All rights reserved. / Page 9
Promote Your Business, Products, Events…

10. © 2010 SAP AG. All rights reserved. / Page 10
More Details on Creating Social Media
Campaigns
 APPENDIX

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Question to Ask Before Starting
A Social Media Campaign
?
 What are the campaign goals & metrics?
 How can social media support these goals?
 Who is the target audience? Where to find this audience?
 What are the existing relevant social media channels?
 Are there other appropriate social media channels?
 What are the goals and success metrics for each channel?
 What resources are required to execute and what resources
do I have?