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David Donde
( Origin Coffee Roasting )
What the hell does it take to get
 ahead or just keep on going?
To get ahead, get a hat.

Or was that 12 Martinis at lunch?
The world pre Industrial
      Revolution
   This got me thinking
 This got me thinking
 Kinda lucky for me then?
 This got me thinking
 Kinda lucky for me then?

 But was this the whole picture?
   Ahh we have the answer here?
 Ahh we have the answer here?
 This will solve the worlds problems!
 Ahh we have the answer here?
 This will solve the worlds problems!

 And I will feel good about it
   SA Translation:
 SA Translation:
 AKA – KAK
 SA Translation:
 AKA – KAK
   Seems to be rhyme there?
 SA Translation:
 AKA – KAK
   Seems to be rhyme there?
   Oh maybe it was just there so I could be
    charged more?
   The Question is:
 The Question is:
 Will we be able to get it next ….
 The Question is:
 Will we be able to get it next ….

 Decade?
 The Question is:
 Will we be able to get it next ….

 Decade?

 Year?
 The Question is:
 Will we be able to get it next ….

 Decade?

 Year?

 Week?
   Natural wealth?
 Natural wealth?
 Means of Production?
 Natural wealth?
 Means of Production?

 Energy?
 Natural wealth?
 Means of Production?

 Energy?

 Water?
 Natural wealth?
 Means of Production?

 Energy?

 Water?

 Efficiency?
   Oops , meant Price Challenge
 Oops , meant Price Challenge
 Spelt it wrong, thought it was better though?
 Oops , meant Price Challenge
 Spelt it wrong, thought it was better though?

 What will it cost?
 Oops , meant Price Challenge
 Spelt it wrong, thought it was better though?

 What will it cost?

 Can we sell it for that?
 Oops , meant Price Challenge
 Spelt it wrong, thought it was better though?

 What will it cost?

 Can we sell it for that?

 It’s just a commodity isn’t it?
   The danger of this trap!
 The danger of this trap!
 GM foodstuffs = Commodity
 The danger of this trap!
 GM foodstuffs = Commodity

 For the rest, Brands
 The danger of this trap!
 GM foodstuffs = Commodity

 For the rest, Brands

 Otherwise commodities value, food will

  compete with energy over price
   Brand =
 Brand =
 Is purchasing part of Branding?
 Brand =
 Is purchasing part of Branding?

 Where will this stop?
   A local Fish and Chip shop with multiple sites
 A local Fish and Chip shop with multiple sites
 Major issue is continued supply
 A local Fish and Chip shop with multiple sites
 Major issue is continued supply

 Major energy into securing supply
 A local Fish and Chip shop with multiple sites
 Major issue is continued supply

 Major energy into securing supply

 Challenge: to establish themselves as a

  “customer of preference”
   Customer First
 Customer First
 Shareholders
 Customer First
 Shareholders

 Suppliers must eke out a living
 Customer First
 Shareholders

 Suppliers must eke out a living

 No more….
 Customer First
 Shareholders

 Suppliers must eke out a living

 No more….

 Vertical Integration
 Customer First
 Shareholders

 Suppliers must eke out a living

 No more….

 Vertical Integration

 Buying Farms etc
   Competitive advantage?
 Competitive advantage?
 Production
 Competitive advantage?
 Production

 Marketing
 Competitive advantage?
 Production

 Marketing

 Intellectual
 Competitive advantage?
 Production

 Marketing

 Intellectual

 Procurement
 Competitive advantage?
 Production

 Marketing

 Intellectual

 Procurement

 First in Queue?
 Competitive advantage?
 Production

 Marketing

 Intellectual

 Procurement

 First in Queue?

 Relationship with supplier
 Competitive advantage?
 Production

 Marketing

 Intellectual

 Procurement

 First in Queue?

 Relationship with supplier

 Relationship with planet
 Competitive advantage?
 Production

 Marketing

 Intellectual

 Procurement

 First in Queue?

 Relationship with supplier

 Relationship with planet

 Caring from a market perspective…
 Competitive advantage?
 Production

 Marketing

 Intellectual

 Procurement

 First in Queue?

 Relationship with supplier

 Relationship with planet

 Caring from a market perspective…

 … and from a continuity perspective
   NY C = ~$1.30
 NY C = ~$1.30
 Fair Trade = ~ $1.60
 NY C = ~$1.30
 Fair Trade = ~ $1.60

 Origin Hasn’t Paid less than $5
 NY C = ~$1.30
 Fair Trade = ~ $1.60

 Origin Hasn’t Paid less than $5

 Relationship Coffee
 NY C = ~$1.30
 Fair Trade = ~ $1.60

 Origin Hasn’t Paid less than $5

 Relationship Coffee

 Who gets first pick when it all hits the fan?

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David Donde

  • 1. David Donde ( Origin Coffee Roasting )
  • 2. What the hell does it take to get ahead or just keep on going?
  • 3.
  • 4. To get ahead, get a hat. Or was that 12 Martinis at lunch?
  • 5.
  • 6.
  • 7. The world pre Industrial Revolution
  • 8.
  • 9.
  • 10. This got me thinking
  • 11.  This got me thinking  Kinda lucky for me then?
  • 12.  This got me thinking  Kinda lucky for me then?  But was this the whole picture?
  • 13.
  • 14. Ahh we have the answer here?
  • 15.  Ahh we have the answer here?  This will solve the worlds problems!
  • 16.  Ahh we have the answer here?  This will solve the worlds problems!  And I will feel good about it
  • 17.
  • 18. SA Translation:
  • 19.  SA Translation:  AKA – KAK
  • 20.  SA Translation:  AKA – KAK  Seems to be rhyme there?
  • 21.  SA Translation:  AKA – KAK  Seems to be rhyme there?  Oh maybe it was just there so I could be charged more?
  • 22.
  • 23.
  • 24. The Question is:
  • 25.  The Question is:  Will we be able to get it next ….
  • 26.  The Question is:  Will we be able to get it next ….  Decade?
  • 27.  The Question is:  Will we be able to get it next ….  Decade?  Year?
  • 28.  The Question is:  Will we be able to get it next ….  Decade?  Year?  Week?
  • 29.
  • 30.
  • 31. Natural wealth?
  • 32.  Natural wealth?  Means of Production?
  • 33.  Natural wealth?  Means of Production?  Energy?
  • 34.  Natural wealth?  Means of Production?  Energy?  Water?
  • 35.  Natural wealth?  Means of Production?  Energy?  Water?  Efficiency?
  • 36.
  • 37.
  • 38. Oops , meant Price Challenge
  • 39.  Oops , meant Price Challenge  Spelt it wrong, thought it was better though?
  • 40.  Oops , meant Price Challenge  Spelt it wrong, thought it was better though?  What will it cost?
  • 41.  Oops , meant Price Challenge  Spelt it wrong, thought it was better though?  What will it cost?  Can we sell it for that?
  • 42.  Oops , meant Price Challenge  Spelt it wrong, thought it was better though?  What will it cost?  Can we sell it for that?  It’s just a commodity isn’t it?
  • 43.
  • 44. The danger of this trap!
  • 45.  The danger of this trap!  GM foodstuffs = Commodity
  • 46.  The danger of this trap!  GM foodstuffs = Commodity  For the rest, Brands
  • 47.  The danger of this trap!  GM foodstuffs = Commodity  For the rest, Brands  Otherwise commodities value, food will compete with energy over price
  • 48.
  • 49. Brand =
  • 50.  Brand =  Is purchasing part of Branding?
  • 51.  Brand =  Is purchasing part of Branding?  Where will this stop?
  • 52.
  • 53. A local Fish and Chip shop with multiple sites
  • 54.  A local Fish and Chip shop with multiple sites  Major issue is continued supply
  • 55.  A local Fish and Chip shop with multiple sites  Major issue is continued supply  Major energy into securing supply
  • 56.  A local Fish and Chip shop with multiple sites  Major issue is continued supply  Major energy into securing supply  Challenge: to establish themselves as a “customer of preference”
  • 57.
  • 58. Customer First
  • 59.  Customer First  Shareholders
  • 60.  Customer First  Shareholders  Suppliers must eke out a living
  • 61.  Customer First  Shareholders  Suppliers must eke out a living  No more….
  • 62.  Customer First  Shareholders  Suppliers must eke out a living  No more….  Vertical Integration
  • 63.  Customer First  Shareholders  Suppliers must eke out a living  No more….  Vertical Integration  Buying Farms etc
  • 64.
  • 65. Competitive advantage?
  • 67.  Competitive advantage?  Production  Marketing
  • 68.  Competitive advantage?  Production  Marketing  Intellectual
  • 69.  Competitive advantage?  Production  Marketing  Intellectual  Procurement
  • 70.  Competitive advantage?  Production  Marketing  Intellectual  Procurement  First in Queue?
  • 71.  Competitive advantage?  Production  Marketing  Intellectual  Procurement  First in Queue?  Relationship with supplier
  • 72.  Competitive advantage?  Production  Marketing  Intellectual  Procurement  First in Queue?  Relationship with supplier  Relationship with planet
  • 73.  Competitive advantage?  Production  Marketing  Intellectual  Procurement  First in Queue?  Relationship with supplier  Relationship with planet  Caring from a market perspective…
  • 74.  Competitive advantage?  Production  Marketing  Intellectual  Procurement  First in Queue?  Relationship with supplier  Relationship with planet  Caring from a market perspective…  … and from a continuity perspective
  • 75.
  • 76. NY C = ~$1.30
  • 77.  NY C = ~$1.30  Fair Trade = ~ $1.60
  • 78.  NY C = ~$1.30  Fair Trade = ~ $1.60  Origin Hasn’t Paid less than $5
  • 79.  NY C = ~$1.30  Fair Trade = ~ $1.60  Origin Hasn’t Paid less than $5  Relationship Coffee
  • 80.  NY C = ~$1.30  Fair Trade = ~ $1.60  Origin Hasn’t Paid less than $5  Relationship Coffee  Who gets first pick when it all hits the fan?