The document discusses various aspects of culture including definitions, components, levels, and dynamics. It defines culture as the learned beliefs, values, and customs that guide consumer behavior. Culture includes material objects, ideas, values, institutions, symbols, and ways of dressing, thinking, eating, and spending leisure time. It discusses levels of culture from subcultures to national to supranational cultures. Symbols, both verbal and non-verbal, are important aspects of culture as are rituals, myths, and popular culture. The document notes that culture is dynamic and always changing as societies adapt to new problems and opportunities.

1. Culture, Subculture and Cross-culture Presented by: Priyanka Balwa MBA-III-B

10. Non-verbal