The portfolio document summarizes a variety of visual communication design projects from 2011. It includes projects in print, identity, web, and new media design. Specific projects mentioned are a calendar to teach children new skills each month, a college zine, toys made from everyday materials, playing cards as souvenirs for a travel company, branding a Kabir music festival, and redesigning the Indian government website with a focus on accessibility and usability. The portfolio showcases the breadth of the designer's skills and explorations across different media and applications of visual communication design.

1. Portfolio
Visual Communication Design
2011

2. Print
Identity
Web
New Media
Illustration Only the
cu
rio
us
have something to find
FINDERS
KEEPERS
Typography

3. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
Teach Yourself The Teach Yourself Calendar is a illustratedfor children whichchildren between the ages of
a new skill every month through
calendar
instructions, for
attempts at teaching them
Calendar 5 to 8 years of age. It was a project which sought to explore the scope of visual narratives.
Instructional Calendar
for Children

4. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
Teach Yourself The Teach Yourself Calendar is a illustratedfor children whichchildren between the ages of
a new skill every month through
calendar
instructions, for
attempts at teaching them
Calendar 5 to 8 years of age. It was a project which sought to explore the scope of visual narratives.
Instructional Calendar
for Children

5. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
Cutlet Working on the college zine was a fun experiment in publication. Right from planning the
format, making the grid and then working our way around it. A coming together of all
College Zine - Broadsheet publication principles as well as setting the tone and nature of the zine was an insightful
overview into planning and executing a complete publication.

6. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
My Toy Factory The project involves working with children, encouraging them to build simple toys
themselves using everyday and throw-away material and assisting them in learning
Do it Yourself (DIY) mathematical/scientific etc. concepts through the toys. At the primary level the project
Toys for Children aims to propagate the “Make your own toys” ideology of Arvind Gupta, an engineer from IIT
who now works out of IUCAA (Pune), helping children understand Science through making
toys. The product drives the instructions for the toys through a story and helps children
create a whole new world for themselves as toy makers.

7. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
My Toy Factory The researchtheir the project includedthe toys andsessions with childrenhadhelp observe
and analyze
for
responsiveness to
ineraction
the instructions they
to
to follow
Do it Yourself (DIY) to make the toys. The exact nature of the product / publication was not decided upon
Toys for Children from the beginning. The workshops were used to understand what the product needed
Research Phase to display and represent. Illustration styles for the instruction graphcs as well as the
identity were ideated upon and tested in the initial phase of the project.

8. PROJECTS
Print
Identity
Web
M
r.
ro
F
g
sw
an
tr am
d
av thro
ell ug
ed ht
to t he
he
bu cit
stl y
in i
New Media
g
n
m
th
e
et
br
ro
igh
p
MILK
oli
t bl
sw
ue p o n d ,
h i ch l a y b y o n d .
CH IP S
e
CH
IP
S
JUICE
E X P L O R AT I O N S JUICE
CH IP S JUICE
PS
MILK
PS
MILK
CHI
CHI
My Toy Factory The whole idea of the product a product. The narrative aspect was created by a mat the
workshops and convert it into
was to replicate the interaction that was observed in
which
Do it Yourself (DIY) served as the base and environment for the toys that the children would make. Iterations
Toys for Children included mats which had the story on the mat itself or pop ups on the mat which added to
Product Ideation the modularity of the product.

9. PROJECTS Now that you’ve become a part of the
factory, the first thing you have to do
is make yourself a hat that you wear when
you work at making the toys!
don’t forget to add the factory sticker
to your hat!
5. Find the sticker
in the pocket of
the folder that
holds this book.
Print
Follow the steps
to make your own
factory hat!
This is what the hat looks like now.
1. 2.
Turn the hat over so you can’t see the folds anymore.
6. 7. 8.
Identity
Mark the centre of the back and bring the Fold two right angled Fold the bottom
two sides together to the centre line. triangles upwards from section upwards
Lay out a newspaper sheet neatly in front of Fold it in half (as shown by the red Fold along the red dotted lines. the bottom two corners. along the red
you on a flat surface. dotted line in diagram 1). Fold along the red dotted line.
dotted lines.
3. 4.
Web
9. 10. 11.
Tuck the fold from the top into the Turn it over and your hat is
Turn the newspaper so the folded edge is on Fold the front section upwards in two Fold the top pocket formed from the bottom ready!!
the top. Mark the centre and bring the two steps as shown in the diagram. Fold downwards along the fold. Put a small piece of cellotape Dont forget to stick on the
top corners to the centre line. along the dotted red line. red dotted lines. if it doesnt stay. Factory Sticker.
New Media
Fold along the dotted red line.
1
3
2 4
E X P L O R AT I O N S 5
6
7
8
9
My Toy Factory After several with a folder for the instructions and finalstory andthemat for the base.
complete kit
stages of ideation and iterations the
the
form of
a
product was a
Do it Yourself (DIY) The folder consists of an introduction and initiation into the world of the toy factory, the
Toys for Children instructions to make the toys and a few templates so the children can get their hands
dirty even without collecting the materials for most of the toys.
The child becomes a part of the narrative and moves on to make the toys, reading facts
about each toy and connecting the toys to a story and a theme.

10. PROJECTS To make this you need:
Do you know how windmills work?
- A square sheet of paper. The length of the side of the square can Windmills have been used throughout history for many
be anything between 10 cm to 20 cm. The smaller the paper, the purposes such as grinding wheat and grains. They are now
smaller will be the size of the windmill. used for generating electricity.
Print
- A stick (approximately 8 to 12 inches long). You can use a stick Windmills are structures used to gather the energy of the
from a broom or a bicycle spoke. Make sure the stick is not too wind. When the wind blows, the blades of the windmill turn.
thick. The windmill is connected to an electric generator. when the
blades of the windmill turn energy is generated which is
- A piece of rubber from an old eraser or an old cork from a bottle.
/
sent to the electric generator. Electricity is sent through
- A thumb tack (also called a push pin) which is used on soft boards wires and collected.
to pin things up. some other ways of generating electricity are through
- A pair of scissors. water (HYDROELECTRICITY), by gathering the energy from the
sun (solar power) or by burning coal.
Identity
1. 2. 6. 7. 8.
Web Back view of blades
Fold the paper diagonally into half. Open out the fold and crease in the opposite direction. Cut the circles neatly. You Fold along the dotted lines The blades of the windmill are now
New Media
Fold along the dotted line. Fold across the opposite diagonal (along the dotted line). can use a puncher. Ask a so the circles stack up one ready. There will be a common hole
grown up for help if required. above the other. in the centre now.
3. 4. 5. 9. 10. 11.
Open out the folds and After cutting, mark a circle Push the thumb tack through the Make a hole in the cork / rubber
lay the paper flat. Make in the centre and along the holes and into the cork / rubber piece and push the stick into it.
sure you can see the Cut along all 4 diagonals till you’re half an inch four edges as shown with piece. The blades must
diagonal creases. away from the centre (the spot where the the dotted circles. not stick to the cork / rubber The windmill is now ready. Hold it upright
diagonals meet). Cut along the dotted lines. completely or it won’t rotate. and blow from the side to watch it spin!
E X P L O R AT I O N S
To make this you need:
- A piece of paper (10 cm x 20 cm).
1. 2. 3. 4. 5. 6. 7.
Begin by placing the 10 cm x 20 cm Fold and crease along the dotted Push in the top and Repeat on the other Fold the top and bottom Fold the triangles formed This is what the frog
piece of paper in front of you. lines. Make sure all the folds are on bottom sides to form a side as well. corners inwards along the into half again. Fold along looks like now. These
one side of the paper. triangle. dotted lines to the middle. the dotted line in the narrow triangles are the
direction of the arrow. legs of the frog.
11. 12. 13.
8. 9. 10.
Fold the whole assembly Now fold the whole thing
Turn the whole thing over Do the same thing on the Fold the bottom triangle Push one side into the pocket
including the legs along the backwards to form a Z shaped
and fold along the dotted other side as well. upwards along the dotted line. created by the bottom triangle.
dotted line in the direction of spring.
line in the direction shown
the arrow.
by the arrow.
14. The frog is now ready. Place your finger on the Z spring
and make the frog jump!
Draw eyes onto the
frog and take it for a
good jump and leap!
My Toy Factory A look at thefor andwhich consists of one of the toys. eachentire lookcontainingofthe folder
instructions
folder
the story around
envelopes with
The
envelope
and feel the
Do it Yourself (DIY) and its contents are designed to encourage and build upon an eco friendly attitude.
Toys for Children

11. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
Souvenir These playing cards were designed for a travel company to hand out as souvenirs. The
idea behind it was to have a pack full of souvenirs from around the world as graphics on
Playing cards for the cards. This was made during my internship at Saatchi and Saatchi, Mumbai.
a travel company

12. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
The Kabir The main aim of the project was to create an overall look for Koi Sunta Hai - A festival
of Kabir Music. The absence of a specific brand and logo was in keeping with Kabirian
Festival philosophies. The project was a coming together of identity, publicity and space. Content
Identity, Exhibition and Publicity management was a key aspect through the process.

13. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
The Kabir The main aim of the project was to create an overall look for Koi Sunta Hai - A festival
of Kabir Music. The absence of a specific brand and logo was in keeping with Kabirian
Festival philosophies. The project was a coming together of identity, publicity and space. Content
Identity, Exhibition and Publicity management was a key aspect through the process.

14. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
The Kabir The main aim of the project was to create an overall look for Koi Sunta Hai - A festival
of Kabir Music. The absence of a specific brand and logo was in keeping with Kabirian
Festival philosophies. The project was a coming together of identity, publicity and space. Content
Identity, Exhibition and Publicity management was a key aspect through the process.

15. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
The Kabir The main aim of the project was to create an overall look for Koi Sunta Hai - A festival
of Kabir Music. The absence of a specific brand and logo was in keeping with Kabirian
Festival philosophies. The project was a coming together of identity, publicity and space. Content
Identity, Exhibition and Publicity management was a key aspect through the process.

16. PROJECTS
Print
Identity accessibility/
navigation
Web
Website
New Media RE-DESIGN
tone/
Indian function
Government
E X P L O R AT I O N S
Website
OUTREACH
to the gadgets/
masses devices
UI - UX The project was aimed at studying and understanding users - their habits, their needs
and their method of interaction with an interface in the web 2.0 domain. It also aimed at
Government of India creating an interface to provide a service / system to the user. The process followed to
Website redesign arrive at these was the main focus.
-Initial Brainstorm The process began by ideating on and deciding upon a service, which could be created or
redesigned. The goal, the mission statement and the overarching idea were defined as a
first step after sufficient research with actual or potential users.

17. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
UI - UX Working as a team of two we took up a redesign of the Indian Government web space.
Given the vast scope of the subject we narrowed our focus to accessibility – redesign
Government of India for navigation or outreach to the masses. The redesign included a new look but focused
Website redesign mainly on the services provided as well as the navigation to and through the services.
-Redesigned Homepage The project provided a studied insight into design process and user centered design practices.

18. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
UI - UX The project also included experimenting with basic HTML where we coded one entire
user flow. This helped understand the different aspects one has to keep in mind while
Government of India designing for web spaces.
Website redesign
-Inside Page Coded

19. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
Enviro Sense This ten-week lab was run during my fourth year at Srishti and was my first insight into
new media and the coming together of art, design and technology. The course began with
Microcontrollers gaining a basic understanding of technology that we could use to measure the pollutants
in the atmosphere and the existence of microcontrollers and sensors. Playing around
with technology gave a wider scope of project possibilities. Main learning’s emerged from
reading about new media and the coming together of art and design in public spaces.

20. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
Enviro Sense Playing around with sensors we used a light sensor to create a prototype for an
installation called a Wailing Box. As the box was opened and one put their ear to its top,
Experimental prototype they would hear a wail from within. Quirky ideation and hands on prototyping was the
with a Light Sensor learning tool used at the beginning of the project.

21. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
Enviro Sense The main aim of the project was to work with gas sensors in order to set up
installations / products which would sense the pollution levels in the atmosphere and
Circuit for Gas Sensor display the information on an interface. The approach to the project depended on a
and Prototype certain training in technology before the ideation phase.
The final prototype used a gas sensor which measured the pollutants in the
atmosphere and displayed its levels through the changing colours of an LED strip.
The prototype was built for display in an installation in a public space.

22. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
Interactive The project was aimed at applying our understanding of letterform to an interface that
responded to sensors. The project was divided into two main parts - Creating videos of type
Typography in motion for the interface and building the sensors, which the interface would respond to.
Type in Motion Initially, the main focus was on creating and ideating upon putting type in motion.

23. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
Interactive Looking at letterform, we began working with tactile type, interaction with which would
create motion. The theme of our video was the formation of new typographic forms (almost
Typography like type sculptures) through the intersection of letterform counters. Using the technique
Type in Motion of stop motion we created loops, which demonstrated the formation of these type sculptures.
Interlocking Letterforms

24. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
Interactive The sensors that we built were to pass on the information of some kind of activity and the
motion and complexity of the type sculptures would map the activity. We used light sensors,
Typography potentiometers and push buttons as points which the user could interact with in order to
Type in Motion view the motion of the type.
Interface

25. PROJECTS
Print
Identity
Web
New Media
E X P L O R AT I O N S
Interactive The sensors that we built were to pass on the information of some kind of activity and the
motion and complexity of the type sculptures would map the activity. We used light sensors,
Typography potentiometers and push buttons as points which the user could interact with in order to
Type in Motion view the motion of the type.
Interface

26. PROJECTS
E X P L O R AT I O N S
Illustration
Typography
Brain Food The illustration was made to support an article about the necessity of physical exercise
for intellectual stimulation.
Editorial Illustration Created in my first year at Srishti, this was my first insight into the potential of illustration
as a functional medium and the message that it is able to provide. A break away from the
literal and an added meaning to an image is provided through illustration.

27. PROJECTS
E X P L O R AT I O N S
Illustration
Typography
Collage My explorations in already existing imagery or adding to imagery through material
compositions with
collage are mainly evocative of a mood. Creating interesting
Experimentation were the main focus.

28. PROJECTS
E X P L O R AT I O N S
Illustration
Typography
Scratch These explorations were to study the change that medium is able to bring about in the
message of an illustration.
Medium Exploration
through Illustration

29. PROJECTS
E X P L O R AT I O N S
Illustration
Typography
us
io
cur
Only the have something to find
FINDERS
KEEPERS
Packaging The mainThe titlethe project was to generate the‘pick-me-up’narrative the bottle image acts
imagery.
aim of
and the tagline highlights
a
unfinished
value to
while the
through
Illustration Application as a pull.
The main learning from these applications showcases that using illustration as a medium
for campaigning mainly adds context to the illustration. The potential of illustration as a
means to generate subversive, quirky, stylized imagery can be exploited in such contexts.

30. PROJECTS
E X P L O R AT I O N S
cutting chai
Illustration
Typography cutting chai cutting chai 20
tea
MANUFACTURED AND MARKETED BY :
CUTTING CHAI PRIVATE LIMITED
9, A. J. C. BOSE ROAD,
bags KOLKATA - 700 017 WEST BENGAL
,
masala chai from mumbai www.cuttingchai.com
the brew
PACKED AT :
20 CUTTING CHAI PRIVATE LIMITED
G3-41, NEW B. B. T. ROAD,
tea bags
KOLKATA - 700 017 WEST BENGAL
,
www.cuttingchai.com
place the tea bag QUESTIONS OR COMMENTS:
in a cup Write in to us at
Mumbai thrives as a mix. Look into a
9, A. J. C. Bose Road,
local train and you’ll see that entire mix Kolkata - 700 017 West Bengal
,
crammed into and overflowing from or Email at consumer.speak@cc.com
every compartment. Your Cutting Chai or Call at 0124-41887654
too, is packed with a mix of flavours so
dynamic it takes you right to the
streets of Mumbai. pour boiling water and
Nutritional Information
leave for 3 minutes (approx)
Typical Values Contribution to
per 100g of product 100ml prepared tea*
Energy (kcal) 102 Nil
Protein (g) 18 Traces
Carbohydrate (g) 4 Nil
Fat (g) 1 Traces
stir and drink hot Cholestrol (g) Traces Traces
Vitamin C (mg) 26 Traces
Calcium (mg) 356 1
Iron (mg) 9 Traces
Sugar (g) Traces Traces
*Made from 2g of tea in 100ml of distilled water.
NET QTY : 20 TEA BAGS Includes added values of milk and sugar.
MRP Rs.69 BEST BEFORE NINE
MONTHS FROM
PKD. 03/2010 PACKAGING, WHEN 100% VEG Contents : TEA
STORED UNDER DRY
CODE No. V3525 CONDITIONS
Packaging The Cutting Chai from locals as being packaged theamix ofthis project uses“masala chai”
people in the Mumbai
Mumbai
a metaphor for
in box,
flavours in the
the mix of
Illustration Application that the city is so famous for.
The main learning from these applications showcases that using illustration as a medium
for campaigning mainly adds context to the illustration. The potential of illustration as a
means to generate subversive, quirky, stylized imagery can be exploited in such contexts.

31. PROJECTS
E X P L O R AT I O N S
Illustration
Typography
Cheap Eats This project mainly usesevery area in Bangalore. This to highlight characteristics of as
places to eat in almost
mood boards as illustration
project aims at using illustration
Illustration Application a medium for a campaign or service.

32. PROJECTS
E X P L O R AT I O N S
Illustration
Typography
Cheap Eats This project mainly usesevery area in Bangalore. This to highlight characteristics of as
places to eat in almost
mood boards as illustration
project aims at using illustration
Illustration Application a medium for a campaign or service.

33. PROJECTS
E X P L O R AT I O N S
Illustration
Typography
Covers These covers were the environment. about Publication and for a fictional magazine
on technology and
designed for a booklet
Illustration Application The main learning from these applications showcases that using illustration as a medium
for campaigning mainly adds context to the illustration. The potential of illustration as a
means to generate subversive, quirky, stylized imagery can be exploited in such contexts.

34. PROJECTS
E X P L O R AT I O N S
Illustration
Typography
Letter Form The product of an exercise to create a vernacular letterform from a self-made English
type template. The word “HONGUSKYIE” displays almost all the curves and lines, in
Vernacular Letter Form Design proportion, which will be needed to create the entire font.

35. PROJECTS
E X P L O R AT I O N S
Illustration
Typography
Letter Form Some explorations in type with free flowing hand strokes.
An excercise in generating emotive type.
Rustica and Calligraphy

36. PROJECTS
E X P L O R AT I O N S
Illustration
Typography
Letter Form A few versions of what the Indian Rupee Symbol could have been. Both the symbols have
evolved from the “Rs” that was used to denote the Rupee.
Symbol for the Rupee

37. PROJECTS
E X P L O R AT I O N S
Illustration
Typography
Typography The learning from letterform could be applied to typography and helped create typographic
units keeping in mind grid, structure and formal aesthetic design principles. Understanding
Typographic Units the tone of voice generated by a typographic unit was a key learning in these exercises.

38. quote
My understanding of design has been like a walk through
a series of doors, several of them still unopened. Design
reveals itself slowly but surely in relation to what seems
like... everything.
The story so far - from the opened doors...
There is always a function. It must be accompanied by
form, before or after.
Messages seem to come from all possible mediums.
The secret of being original often lies in being innovative
while being imitative.
There are rules to be adhered to, rules to be walked
around, rules to be walked right over and rules to be
simply slapped in the face.
Play is a must.
The doors will continue to open and the list will grow.
I havent lost my keys yet.