2. Competition Analysis
April 2010
Competition Analysis Confidential 11 December 2012
Landscapes
3. All India Subscriber figure
• Vodafone is third in terms of market share
Source- Telecom Talk
Mar’10
Competition Analysis Confidential 11 December 2012
Landscapes
4. All India Outdoor Spends (April’10)
• Vodafone is the sixth largest spender
Competition Analysis Confidential 11 December 2012
Landscapes
5. All India Outdoor Spends (April’10)
• Vodafone contributes to 8% of the total outdoor spend
Competition Analysis Confidential 11 December 2012
Landscapes
6. Spends Analysis J&K
(Apr’10)
HP
Punjab
East UP
• Vodafone is Haryana
NE
• Among the top two
Delhi
West UP Assam
Rajasthan
spenders in 4 circles
Bihar and
Jharkhand
• Between the third and Gujarat MP and
Chhattisgarh
WB and A&N
fifth spender in 9 circles Kolkata
Orissa
• Among the lowest Maharashtra
and Goa
spenders in 8 circles Mumbai
AP
Among top 2 spenders
Karnataka Between 3rd and 5th
Chennai
spender
TN Below the 5th spender
Kerala
Competition Analysis Confidential
Landscapes
8. Mumbai
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 2nd largest in terms of market share, and is the 8th spender
Presentation title in footer Confidential 11 December 2012
Landscapes
9. Maharashtra & Goa (M&G)
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 3rd largest in terms of market share, and is the 2nd largest spender
Presentation title in footer Confidential 11 December 2012
Landscapes
10. Gujarat
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone has the largest market share, and is the 6th largest spender
Presentation title in footer Confidential 11 December 2012
Landscapes
11. Madhya Pradesh & Chhattisgarh (MPCG)
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 6th in terms of market share, and is the 5th largest spender
Presentation title in footer Confidential 11 December 2012
Landscapes
12. Delhi
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 4th largest in terms of market share, and spends the least
Presentation title in footer Confidential 11 December 2012
Landscapes
13. Uttar Pradesh (East)
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone has the largest market share, and is the 3rd largest spender
Presentation title in footer Confidential 11 December 2012
Landscapes
14. Uttar Pradesh (West)
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone has the largest market share, and is the 4th largest spender
Presentation title in footer Confidential 11 December 2012
Landscapes
15. Punjab
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 4th in terms of market share, and is the 5th largest spender
Presentation title in footer Confidential 11 December 2012
Landscapes
16. Haryana
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone has the largest market share, and is the 3rd largest spender
Presentation title in footer Confidential 11 December 2012
Landscapes
17. Rajasthan
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 2nd in terms of market share, and is the 4th largest spender
Presentation title in footer Confidential 11 December 2012
Landscapes
18. Himachal Pradesh
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 7th in terms of market share, and is the 2nd largest spender
Presentation title in footer Confidential 11 December 2012
Landscapes
19. Jammu & Kashmir
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 5th in terms of market share, and is the top spender
Presentation title in footer Confidential 11 December 2012
Landscapes
20. Bangalore & Rest of Karnataka
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 4th in terms of market share, and spends the least
Presentation title in footer Confidential 11 December 2012
Landscapes
21. Chennai
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 3rd largest in terms of market share, and spends the least
Presentation title in footer Confidential 11 December 2012
Landscapes
22. Rest of Tamil Nadu
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 3rd largest in terms of market share, and spends among the least
Presentation title in footer Confidential 11 December 2012
Landscapes
23. Kerala
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 3rd largest in terms of market share, and spends among the least
Presentation title in footer Confidential 11 December 2012
Landscapes
24. Hyderabad & Rest of Andhra Pradesh
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 5th in terms of market share, and is the 7th largest spender
Presentation title in footer Confidential 11 December 2012
Landscapes
25. Kolkata
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 2nd in terms of market share, and is the 5th largest spender
Presentation title in footer Confidential 11 December 2012
Landscapes
26. Rest of West Bengal
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone has the largest market share, and is the 2nd largest spender
Presentation title in footer Confidential 11 December 2012
Landscapes
27. North East and Assam
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 5th in terms of market share, and is the top spender
Presentation title in footer Confidential 11 December 2012
Landscapes
28. Bihar and Jharkhand (BTC)
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 6th in terms of market share, and is the 5th largest spender
Presentation title in footer Confidential 11 December 2012
Landscapes
29. Orissa
Subscriber Base (Mar’10) Spends (April ’10)
Vodafone is 6th in terms of market share, and is the 5th largest spender
Presentation title in footer Confidential 11 December 2012
Landscapes
32. Outdoor Campaign Analysis
Call 121,
Mumbai
Vodafone had branding (Airship) and customer service campaign on
Competition Analysis Confidential 11 December 2012
Landscapes
34. Outdoor Campaign Analysis
Night calling, Mobile internet,
Kolkata Karnataka
Unlimited Roaming @
SMS, Gujarat 60P, Kerala
Airtel had various campaigns running- with focus on price tactic
campaigns and TG specific VAS (Mobile Internet)
Competition Analysis Confidential 11 December 2012
Landscapes
36. Outdoor Campaign Analysis
Oongli Cricket, Data card,
Kolkata Kerala
Call @ 10P, Double
UP(E) recharge,
UP(W)
Idea had various campaigns running with focus on Oongli Cricket
Competition Analysis Confidential 11 December 2012
Landscapes
40. Outdoor Campaign Analysis
My song, Buddy Net,
UP(E) Kerala
Daily Plan, Branding,
Haryana Karnataka
DOCOMO had VAS and branding campaigns running
Competition Analysis Confidential 11 December 2012
Landscapes
42. Outdoor Campaign Analysis
Data card, Pay Per Call,
ROWB Kerala
Tata Indicom had Pay Per Call campaign running all over, with Data card
communication
Competition Analysis Confidential 11 December 2012
Landscapes
44. Outdoor Campaign Analysis
Always Live, INQ, TN
Kerala
Aircel had TG specific VAS campaign (Internet on mobile) running
Competition Analysis Confidential 11 December 2012
Landscapes
46. Outdoor Campaign Analysis
STD @ 20P,
Maharashtra
Virgin had only price tactic campaign running all over
Competition Analysis Confidential 11 December 2012
Landscapes
50. Outdoor Campaign Analysis
½ P per sec, Data card,
Delhi Karnataka
MTS focused on price tactic campaign, with Data card communication
running
Competition Analysis Confidential 11 December 2012
Landscapes
