Packaging is one of the factors critical to product marketing strategy with the key objective of glamorizing product for directing consumers’ attention. Packaging’s key purpose is to protect the content it stores and to enhance the visual and physical properties that make it stand out from the crowd, and connect with consumers as part of the brand experience. There are various types of materials used in packaging and also different types of packaging containers are manufactured and deployed across consumer products industries. ‘Cans’ is one such segment within the consumer packaging industry. Metal cans are used for packing wide range of products, including beverages, processed foods, aerosol products, paints, medicines and many other products. Most cans are cylindrical in shape. A beverage can is a metal container devised to store a fixed amount of liquid products like carbonated soft drinks, alcoholic beverages, fruit juices, teas, tisanes, and energy drinks among others. Beverage cans are either made of aluminum or tin-plated steel. Metal beverage cans and their parts are primarily made from aluminum and steel, and are usually offered in two and three piece varieties. Geographically, Europe and Asia & EMEA are the largest packaging industries while in terms of end market demand, food and beverages industries account for the maximum usage. Taking into account the type of materials used in manufacturing packaging containers, flexible packaging tops the list, however rigid plastics and metals are the major materials of choice. Within the metal packaging, the maximum usage is claimed by beverage can manufacturing segment. This report discusses the global beverage can market; also analyzing the global packaging industry as a whole. Regions of focus include the US, Europe and China. Furthermore, market dynamics such as key trends and development; and challenges are analyzed in depth. The key factors which are anticipated to drive market growth include factors like increased alumina and crude steel production, rising consumption levels of canned beverages and increasing global GDP per capita. On the contention front, the global beverage can market is reined by 3 major players namely, Rexam Plc, Ball Corporation, and Crown holdings. The competitive landscape along with the profiles of leading industry players are also added herein.

1. Global Beverage Can Market Report
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2013
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2. Executive Summary
Packaging is one of the factors critical to product marketing strategy with the key objective of glamorizing product for directing consumers‟
attention. Packaging‟s key purpose is to protect the content it stores and to enhance the visual and physical properties that make it stand
out from the crowd, and connect with consumers as part of the brand experience. There are various types of materials used in packaging
and also different types of packaging containers are manufactured and deployed across consumer products industries. „Cans‟ is one such
segment within the consumer packaging industry.
Metal cans are used for packing wide range of products, including beverages, processed foods, aerosol products, paints, medicines and
many other products. Most cans are cylindrical in shape. A beverage can is a metal container devised to store a fixed amount of liquid
products like carbonated soft drinks, alcoholic beverages, fruit juices, teas, tisanes, and energy drinks among others. Beverage cans are
either made of aluminum or tin-plated steel. Metal beverage cans and their parts are primarily made from aluminum and steel, and are
usually offered in two and three piece varieties.
Geographically, Europe and Asia & EMEA are the largest packaging industries while in terms of end market demand, food and beverages
industries account for the maximum usage. Taking into account the type of materials used in manufacturing packaging containers, flexible
packaging tops the list, however rigid plastics and metals are the major materials of choice. Within the metal packaging, the maximum
usage is claimed by beverage can manufacturing segment.
This report discusses the global beverage can market; also analyzing the global packaging industry as a whole. Regions of focus include
the US, Europe and China. Furthermore, market dynamics such as key trends and development; and challenges are analyzed in depth.
The key factors which are anticipated to drive market growth include factors like increased alumina and crude steel production, rising
consumption levels of canned beverages and increasing global GDP per capita. On the contention front, the global beverage can market is
reined by 3 major players namely, Rexam Plc, Ball Corporation, and Crown holdings. The competitive landscape along with the profiles of
leading industry players are also added herein.
By combining SPSS Inc.‟s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the
market. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to
determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or
predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
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3. Packaging is one of the crucial factors of product marketing strategy with the main objective of
glamorizing product for wooing consumer attention ..
As per the end market demand statistics, food industry constituted over
……..% share in the packaging industry followed by beverages holding
………% share in the year 2012.
It is estimated that the global packaging industry size was a staggering
US$........... billion for the year 2012. In geographical terms, Europe and
Asia & EMEA accounted for the maximum shares, ………% each, in the
global packaging industry, while North America claimed ……….% share in
the same.
In 2009, the aerosol can demand declined by a modest ……….. billion
cans on the back of economic turmoil which had the whole world in its grip.
The demand for aluminum aerosol cans touched……..billion cans in 2010
which increased by approximately …………% or ……billion cans reaching
……. billion cans in 2011.
In 2012, approximately ……. billion cans were manufactured on the
worldwide scale. The manufacturing level witnessed a y-o-y growth of
…..%.
2005 2006 2007 2008 2009 2010 2011
BillionCans
Global Packaging Industry Share by End Market (2012)
Global Aluminum Aerosol Can Demand (2005-2011)
Food Beverage Healthcare
Cosmetics Other Consumers
2005 2006 2007 2008 2009 2010 2011 2012
BillionCans
Global Beverage Can Market by Volume (2005-2012)

4. The beverage can industry, on holistic basis, is characterized by high barriers to entry with the economies
of scale afforded by several production plants thus favoring the major players...
In the US, the major end market for the beverage can was non-alcoholic
beverages with a significant share worth ……% while the remaining
………% share was contributed by alcoholic beverages, specifically beer.
In Europe‟s canned beer market, a …….% y-o-y increase in can
volumes was recorded in 2012 when the beer-can volume reached
………….. billion cans. The growth in the volume of beer-cans despite a
decline in beer consumption across Europe elicits a long-term shift from
refillable glass bottles to cans. On the other hand, Europe‟s canned-soft
drinks market grew by ……..% between 2011 and 2012 with the
respective consumption reaching ………..billion cans in 2012, as the
Nordic markets performed particularly better
Since 2005, metal can consumption in China has grown at a CAGR of
…………% till 2011. For the year 2012, the metal can consumption in
China is expected to have grown by approximately ……..% as compared
to 2011.
Metal Beverage Can Consumption in China (2005-2012E)Europe’s Beverage Can Market Size Volume (2008-2012)
)
Beverage Can End Market of the US
2008 2009 2010 2011 2012
BillionsofUnits
Soft Drink Beer
Alcoholic Beverage Non Alcoholic Beverage
2005 2006 2007 2008 2009 2010 2011 2012E
BillionUnits

5. One of the chief categories poised for increased adoption of metal cans in the emerging markets includes
the beer industry. ..
 In 2012, the beverage can market of the US and Canada was chiefly governed by Ball Corporation with …………% market share
followed by Rexam with …………% share.
As of 2012, South America‟s beverage can market was largely ruled by Rexam with a staggering …….% market share. Ball
Corporation and Crown Holdings were the next major players accounting for ……….% and ……….% market share respectively.
The European beverage can market was reined by Rexam with ……..% market share while Ball Corporation and Crown Holdings
collectively constituted ……….% of the respective market in the year 2012.
For the year 2012, in China‟s aluminum beverage can market, Ball Corp. is anticipated to lead the market with ……….% share,
closely followed by Pacific Can accounting for ……% market share. Crown holdings is likely to be the third largest player with
………..% share during the period cited.
The global beverage can market volume is poised to increase at a modest rate of ………% in the year 2013 reaching……….billion
units as compared to………..units recorded in 2012. The very market is estimated to grow at a CAGR of ………….% over a 3 year
period spanning from 2012 to 2015 reaching ……….. billion units by then. The market growth is anticipated to be driven by
increasing global GDP per capita, alumina production, and steel production.
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa
2011A
2012A
2013E
2014E
2015E
US$ Billion
Global Beverage Can Market Volume Forecast (2011A-2015E)

6. Table of Contents
1. Overview
1.1 Packaging
1.2 Metal Cans
1.2.1 Beverage Can
2. Packaging Industry Structure
2.1 Global Packaging Market
-Breakdown by Region
-End Markets
-Key Segments
2.1.1 Aluminum Aerosol Can Market
-Demand Growth
-End Markets
2.2 Global Beverage Can Industry
-Market Overview
-Market Volume
2.2.1 Beverage Can Market of the US
-Shipment Growth
-Key Segments
2.2.2 Beverage Can Market of Europe
-Shipment Growth
-Key Segments
-Regional Breakdown
-Central & Eastern Europe
-Russia & Former CIS
2.2.3 Beverage Can Market of China
-Market Overview
-End Markets
List of Charts & Tables
List of Charts
Purpose of Packaging
Levels of Packaging
Consumer Packaging by Material
Metal Beverage Can Manufacturing Process
Global Packaging Industry Share by Geography (2012)
Global Packaging Industry Share by End Market (2012)
Global Packaging Mix (2012)
Global Aluminum Aerosol Can Demand (2005-2011)
Global Aluminum Aerosol Can End Market
Global Beverage Can Market by Volume (2005-2012)
Beverage Can End Market of the US
European Beverage Can Shipments (2008-2012)
Europe‟s Beverage Can Market Size Volume (2008-2012)
Europe‟s Canned Beer Fillings by Country (2012)
Europe‟s Soft Drink Fillings by Country (2012)
Central and Eastern Europe‟ Soft Drink and Beer Can Fillings (2008-2012)
Russia and Former CIS Soft Drink and Beer Can Fillings (2008-2012)
Metal Beverage Can Consumption in China (2005-2012E)
2-Piece Can Production in China (2008-2012)
China‟s Two Piece Beverage Can Market Share by Product (2012E)
Metal Beverage Can Penetration Rate (2012)
Consumer Packaging Market by Geographic Region (2011)
Beer‟ Can Package Percentage by Geography (2012)
Worldwide Alumina Production (2007-2012)
Global Crude Steel Production (2006-2012)
Global Urban Population (2005-2012)
Global GDP (2005-2012)
World GDP per Capita (2007-2012)
Global Beverage Consumption Share by Unit Volume (2012)
North America‟s Beverage Can Market Share (2012)
South America‟s Beverage Can Market Share (2012)
Europe‟s Beverage Can Market Share (2012)
China‟s Aluminum Beverage Can Market Share by Company (2012E)

7. 3. Market Dynamics
3.1 Industry Trends and Developments
3.1.1 Eco-Friendly and Self-Chilling Beverage Cans
3.1.2 Next Generation Beverage Can Tab and Can End
3.1.3 Growth Opportunity in Low-Penetrated Emerging Markets
3.1.4 Rapidly Evolving Consumer Behavior
3.2 Growth Drivers
3.2.1 Increasing Alumina Production
3.2.2 Growing Steel Production
3.2.3 Urban Population
3.2.4 Meliorating Global Economy
3.2.5 Growing Consumption of Beverage
3.3 Challenges
3.3.1 Stringent Regulatory Obligations
3.3.2 Negative Impact on Environment
4. Competitive Landscape
Market Share
-North America
-South America
-Europe
-China
5. Company Profiles
5.1 Ball Corporation
5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
-Focus on Growth & Sustainability
-Increasing Profitability
List of Charts
Ball Corporation‟s Revenue Share by Business Segments (2012)
Ball Corporation‟s Net Sales and Net Earnings (2009-2012)
Rexam‟s Revenue Share by Business Segments (2012)
Rexam‟s Net Sales and Net Profit (2009-2012)
Crown Holdings‟ Revenue Share by Business Segments (2012)
Crown Holding‟s Net Sales and Net Income (2009-2012)
Amcor‟s Revenue Share by Business Segments (2012)
Amcor‟s Net Sales and Net Profit (2009-2012)
Global Beverage Can Market Volume Forecast (2011A-2015E)
List of Tables
Types of Cans and their Uses
First Quarter Beverage Can Shipment Data of the US (Q112 and Q113)
Rolling Twelve Months Beverage Can Shipment Data of the US (Q112 and
Q113)
Annual Beverage Can Shipment Data of the US (2011 and 2012)
Dependent & Independent Variables (2007–2012)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

8. 5.2 Rexam Plc
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
-Focus on Material Efficiency
-Carbon Footprint Reduction
5.3 Crown Holdings
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
-Geographic Expansion
-Research & Development Strategy
5.4 Amcor Ltd.
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
-Increasing Presence in Emerging Markets
-Growth through Strategic Acquisitions
6. Market Outlook
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis

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