As a part of the recreational market, the power sports industry is one such industry wherein the people utilize their residual income on power sports equipments. For more mail me: vikas@konceptanalytics.com

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Power Sports Market Report
----------------------------------------------------2013

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Executive Summary
As a part of the recreational market, the power sports industry is one such industry wherein the people utilize their residual income on
power sports equipments. Generally power sports equipments are used by people in their leisure time. Power sports products are
categorized into one of the following four categories: Off Road Vehicles (ORV), Snowmobiles, Personal Watercrafts (PWC) and
Motorcycles.
Off road vehicles, vehicles that are capable of driving on and off paved or gravel surface, are further sub divided into two types namely,
All-terrain Vehicles (ATV) and Side-by-side (SXS). ATVs are further segmented into utility ATV, sports ATV and children ATV. A land
vehicle that is designed for winter travel on snow is called Snowmobile which is further classified into entry level, performance, touring,
mountain and utility snowmobiles. Personal watercrafts segment of the power sports industry is divided into three models: stand-up,
sit-down and multi-personal model. The fourth category of the power sports industry i.e. motorcycles, which are a three or two wheeled
vehicle, vary considerably depending on the task they are designed for, are classified into five sub-segments: cruiser, sport, touring,
standard, dual purpose, and dirt bike.
It is noteworthy that North America is the largest market for the power sports industry with the US being the market leader of the ATV
and Snowmobile segments of the global power sports industry followed by Canada. Further, maximum heavy weight motorcycle
registrations were noted for the US.
The key factors driving growth of the global power sports industry include improving economic conditions such as rising GDP and GNI,
rising urban population apart from others. This enables individuals to spend more on the recreational activities in their day to day life.
Some of the noteworthy trends and developments of this industry include increasing use of snowmobiles in North America, rising
average cost of personal watercrafts in the US and age and income of the snowmobilers. However, the growth of power sports industry
is hindered by the rising number of ATV- related injuries and deaths and rising environmental concerns.
The report contains a comprehensive analysis of the global power sports industry along with the study of its four sub segments. An
intense competition is noted among few major players; Honda Motor, Yamaha Motor, Polaris industries, Harley Davidson and Arctic
Cat. Polaris is the leading market player in both ATV and Side-by-Side vehicle segment. Apart from global competitive analysis,
segment wise competitive landscape is also included in the report along with company profiles of the leading players in the market.

3. The power sports vehicles can be categorized in any one of the following categories: Off-Road Vehicles,
Snowmobiles, Personal Watercraft and Motorcycles.
Global Retail Unit Sales of Power Sports Products
Unit Sales (Million)
(excluding Motorcycles) (2007-2012)
• Sale of approximately ….million power sports products, which
includes ATVs, SXS and PWCs, were reported at the end of 2012.
This represented an incline of ….%, compared to …. million units in
the previous year. Further, the overall global retail units’ sales of
the power sports equipments declined at a CAGR of ….%, during
the period spanning 2007 to 2012
• The worldwide retail sales of ORV increased by … thousand units
to reach …. thousand units in 2012 compared to … thousand units
sales in 2011 thereby representing an increase of …%. The sales
are further expected to reach …. thousand units in 2013, up by
…%, compared to the previous year.
2007
2008
2009
2010
2011
2012
Worldwide ORV Retail Sales (2007-2013E)
•It is estimated that in 2013, ATVs held a share of …% of the total
retail units sold globally. The share of side-by-side vehicles is
estimated to be ….% thereby depicting that in 2013, both the sub
segments accounted for an almost equal share.
Thousand Units
Global Off-Road Vehicle Share (2013E)
All Terrain Vehicle
2007
2008
2009
2010
GH
2011
2012
2013E
Side-by-Side

4. ORVs are divided into two segments, PWC are segmented into three types and, Motorcycles and
Snowmobiles are categorized into five sub segments each.
Global ATV Retail Sales – by Volume (2007-2013E)
Thousand Units
• The sales of ATVs remained constant at … thousand units in
2012, compared to last year. The same is anticipated to increase
by … thousand units in 2013, to reach …. thousand units,
compared to 2012 thereby representing a mild incline of ….%.
• The sales by of side-by-side segment of the power sports industry
is anticipated to increased from US$.... million in 2012 to US$....
million in 2013 thereby depicting an increase of ….%. Side-by-Side
vehicles worth US$.... million were sold in 2012, up by ….%,
compared to US$.... million during the prior year.
2013E
2012
2011
2010
2009
2008
2007
• Registering an incline of ….%, the worldwide sales of the side-byside vehicles increased from …. thousand units in 2011 to ….
thousand units in 2012. The same is further expected to reach ….
thousand units by the end of 2013, up by ….%, compared to ….
thousand units in the previous year. Further, through the time span
2007 to 2012, the global sales of the side-by-side products
increased at an impressive CAGR of ….%.
Global Side-by-Side Sales – By Volume (2007-2013E)
Thousand Units
US$ Million
Global Side-by-Side Sales – By Value (2011-2013E)
2011
2007
2008
2009
2010
2011
2012
2013E
2012
2013E

5. The key factors driving growth of the global power sports industry include improving economic
conditions such as rising GDP and GNI, rising urban population, etc.
• The global sales of the snowmobiles increased to …. thousand
units in 2013 from ….. thousand units in 2012 marking an incline of
….%. The worldwide sale of the snowmobiles declined during 2008
and 2009 due to economic and financial crisis but the market
bounced back to its normal pace during 2010.
Thousand Units
Worldwide Snowmobiles Sales – by Volume (2007-2013)
• North America accounted for majority of the share of the
snowmobiles sold globally. The US held highest share of ….% of
the worldwide snowmobile unit sales immediately followed by
Canada with a share of ….%.
2007
2008
2009
2010
2011
2012
• The global on road 500cc+ motorcycles have consistently
declined from ….. thousand units in 2008 to …. thousand in 2012.
The sales decreased by ….% in 2012, compared to …. thousand
units in the previous year. The 500cc+ motorcycle sales decline
was reported at a CAGR of ….% during the period spanning 2008
to 2012.
2013
Snowmobile Unit Sales – Share Breakdown by Regions (2013)
Thousand Units
Global On-road 500cc+ Motorcycles (2008-2012)
2008
The US
Canada
ROW
2009
2010
2011
2012

6. The companies operating in the power sports market compete on the basis of factors such as price,
reliability, styling, quality, product features and performance, innovation, durability, distribution and
warranties
Global PWC Industry Size – By Value (2008-2012)
• The total PWC sales value declined from US$.... billion in 2007 to
US$.... billion in 2011 thereby registering a decline of ….%. It is
noteworthy that, in terms of value, the market has been
continuously decreasing since 2007 except in 2011.
US$ Billion
• The global power sports industry is highly consolidated with a few
players leading the industry. Top notch six players: Polaris,
Yamaha, BRP, Honda, Arctic Cat and Kawasaki accounted for
approximately ….% of the global market in terms of unit sales. As
of 2012, Polaris held the market leading share position with ….% of
the global unit sales immediately followed by Yamaha with …..%
share
2005
2006
2007
2008
2009
2010
2011
2012
Power Sports Industry Market Share – By Units (2012)
Polaris
Yamaha
BRP (Can Am)
Honda
Arctic Cat
Kawasaki
Others
• In 2013, it is expected that Polaris will continue to be the market
leader of the ATV industry with ….% share, same as the previous
year. It is anticipated that Honda will account for ….% share
immediately followed by …..% share of Yamaha.
Worldwide ATV Market – Share by Companies (2013E)
Polaris
Honda
Yamaha
BRP (Can Am)
Arctic Cat
Kawasaki
Suzuki

7. Table of Contents
1. Overview
1.1 Off-Road Vehicles (ORV)
1.1.1 All-Terrain Vehicle (ATV)
1.1.2 Side-by-Side Vehicle
1.2 Snowmobiles
1.2.1 Entry Level
1.2.2 Performance Snowmobile
1.2.3 Touring Snowmobile
1.2.4 Mountain Snowmobile
1.2.5 Utility Snowmobile
1.3 Personal Watercrafts (PWC)
1.3.1 Stand-Up Models
1.3.2 Sit-Down Models
1.3.3 Multi-Person Models
1.4 Motorcycles
1.4.1 Cruiser
1.4.2 Sports
1.4.3 Touring
1.4.4 Dual Purpose
1.4.5 Dirt Bike
2. Global Power Sports Market
-Market Overview
-Market Volume
3. Off Road Vehicle (ORV) Market
-Market Volume
-Market Segments
3.1 All-Terrain Vehicles (ATV) Market
List of Charts & Tables
List of Charts
Power Sports Vehicle Industry – Segments
Global Retail Unit Sales of Power Sports Products (excluding Motorcycles)
(2007-2012)
Worldwide ORV Retail Sales (2007-2013E)
Global Off-Road Vehicle Share (2012)
Global Off-Road Vehicle Share (2013E)
Global ATV Retail Sales – by Volume (2007-2013E)
Global ATV Unit Sales – Share Breakdown by Country (2012)
North American ATV Market-Share by Region (2012E)
The US ATV Retail Sales – by Volume (2005-2012)
Canada ATV Retail Sales – by Volume (2005-2012)
Global Side-by-Side Sales – By Volume (2007-2013E)
Global Side-by-Side Sales – By Value (2011-2013E)
Worldwide Snowmobiles Sales – by Volume (2007-2013)
Snowmobile Unit Sales – Share Breakdown by Regions (2013)
Economic Impact of Snowmobiling-by Regions (2006-2013)
Snowmobiles Sales in the US – by Volume (2008-2013)
Snowmobiles Sales in Canada – by Volume (2008-2013)
Number of Jobs Generated by Snowmobiling Industry (2006-2013)
Snowmobiles Sales in Rest of World – By Volume (2008-2013)
Global On-road 500cc+ Motorcycles (2008-2012)
Heavyweight Motorcycle Registrations in the US (2005-2012)
European Heavyweight Motorcycle Registrations (2005-2012)
Global PWC Industry Size – By Volume (2008-2012)
PWC Retail Sales in the US – By Volume (2005-2012)
PWC Retail Sales in the US - By Value (2005-2012)
Global GDP (2007-2012)
Global GNI Per Capita (2008-2012)
Global Urban Population (2007-2012)
Average Age of the Snowmobilers (2006-2013)
Average Income of the Snowmobilers (2006-2013)
Average Distance Travelled by Snowmobilers in the North America (20112013)

8. 3.1.1 Global ATV Market
-Market Volume
-Regional Breakdown
3.1.2 North American ATV Market
-US Sales Volume
-Canadian Sales Volume
3.2 Side-by-Side Vehicle Market
3.2.1 Global Side-by-Side Market
-Market Volume
-Market Segments
4. Snowmobiles
4.1 Global Snowmobiles Market
-Market Volume
-Regional Breakdown
4.2 North American Snowmobile Market
4.2.1 The US
-Market Volume
-Total Registrations
4.2.2 Canada
-Market Volume
-Total Registrations
4.3 Snowmobile Market in Rest of the World
-Market Volume
5. Heavyweight Motorcycles
5.1 Global Market
5.2 North America
5.3 Europe
6. Personal Watercrafts (PWC)
6.1 Global PWC Market
Average Cost of Personal Watercraft in the US (2007-2012)
Reported ATV-Related Fatalities in the US (2001-2011)
Power Sports Industry Market Share – By Units (2012)
Worldwide ATV Market – Share by Companies (2012)
Worldwide ATV Market – Share by Companies (2013E)
Worldwide Side-by-Side Market Share – By Volume (2012)
Worldwide Snowmobiles Market Share – By Volume (2012)
Worldwide Personal Watercrafts Market Share by Companies – By Volume
(2012)
North American ATV Market Share by Companies (2012)
North American Snowmobiles Market Share by Companies (2012)
Yamaha Revenue Breakdown by Segments (2012)
Yamaha Revenue Breakdown by Region (2012)
Yamaha Motors Revenue and Net Income (2008-2012)
Honda Revenue Breakdown by Segments (2013)
Honda Revenue Breakdown by Region (2013)
Honda Motor Revenue and Net Income (2008-2013)
Harley Davidson Share Breakdown by Segments (2012)
Harley Davidson Revenue and Net Income (2008-2012)
Polaris Revenue-Share by Segments (2012)
Polaris Revenue-Share by Region (2012)
Polaris Revenue (2008-2012)
Research and Development Investment (2008-2012)
Arctic Cat Share Breakdown by Sources (2013)
Arctic Cat Revenue and Net Income (2008-2013)

9. 6.2 The US Personal Watercraft Market
-Sales by Value
-Sales by Volume
7. Market Dynamics
7.1 Growth Drivers
7.1.1 Effect of GDP on Power Sports Market
7.1.2 Increasing GNI
7.1.3 Shift from Rural to Urban Regions
7.2 Key Trends
7.2.1 Snowmobilers’ Trends
7.2.2 Increased Use of Snowmobiles in North America
7.2.3 Increased Average Cost of Personal Watercraft in the US
7.3 Key Issues and Challenges
7.3.1 Rise in Number of ATV-Related Injuries and Deaths
7.3.2 Environmental Issues
8. Competitive Landscape
8.1 Competition by Segment
8.1.1 On Road Vehicle (ORV)
-All-Terrain Vehicle
-Side-by-Side Vehicle
8.1.2 Snowmobiles
8.1.3 Personal Watercrafts
8.2 Competition in North America
8.2.1 All-Terrain Vehicle
8.2.2 Snowmobiles
8.3 R&D Expense
8.4 High-Performance Side-by-Side Price Comparison
8.4.1 High Performance Side-by-Side 2-Seat
8.4.2 Premium High Performance Side-by-Side 2-Seat
8.4.3 High Performance Side-by-Side 4-Seat
List of Tables
Global Side-by-Side Sales by Market Segment – by Volume (2011-2013E)
Global Side-by-Side Sales by Market Segment – by Value (2011-2013E)
Total Snowmobile Registrations in the US-by State (2013)
Snowmobile Registrations in Canada-by Provinces (2013)
Estimated No. of ATV-related Injuries in the US - by Age (2001-2011)
Comparison of R&D Expense as a Percent of Sales
Price Comparison of High Performance Side-by-Side 2-Seat
Price Comparison of Premium High Performance Side-by-Side 2-Seat
Price Comparison of High Performance Side-by-Side 4-Seat

10. 6.2 The US Personal Watercraft Market
-Sales by Value
-Sales by Volume
7. Market Dynamics
7.1 Growth Drivers
7.1.1 Effect of GDP on Power Sports Market
7.1.2 Increasing GNI
7.1.3 Shift from Rural to Urban Regions
7.2 Key Trends
7.2.1 Snowmobilers’ Trends
7.2.2 Increased Use of Snowmobiles in North America
7.2.3 Increased Average Cost of Personal Watercraft in the US
7.3 Key Issues and Challenges
7.3.1 Rise in Number of ATV-Related Injuries and Deaths
7.3.2 Environmental Issues
8. Competitive Landscape
8.1 Competition by Segment
8.1.1 On Road Vehicle (ORV)
-All-Terrain Vehicle
-Side-by-Side Vehicle
8.1.2 Snowmobiles
8.1.3 Personal Watercrafts
8.2 Competition in North America
8.2.1 All-Terrain Vehicle
8.2.2 Snowmobiles
8.3 R&D Expense
8.4 High-Performance Side-by-Side Price Comparison
8.4.1 High Performance Side-by-Side 2-Seat
8.4.2 Premium High Performance Side-by-Side 2-Seat
8.4.3 High Performance Side-by-Side 4-Seat

11. 9. Company Profiles
9.1 Yamaha Motor Co, Ltd.
9.1.1 Business Overview
9.1.2 Financial Highlights
9.1.3 Business Strategies
-Launch of Medium-Term Management Plan
-Unremitting Focus on Innovation
9.2 Honda Motor Co., Ltd.
9.2.1 Business Overview
9.2.2 Financial Overview
9.2.3 Business Strategies
-Growth through Global Expansion
-Focus on Technological Innovation
9.3 Harley Davidson
9.3.1 Business Overview
9.3.2 Financial Highlights
9.3.3 Business Strategies
-Expanding International Sales
-Focus on Product Innovation
9.4 Polaris Industries Inc.
9.4.1 Business Overview
9.4.2 Financial Highlights
9.4.3 Business Strategies
-Expansion through Acquisitions
-Rigorous R&D Activities
9.5 Arctic Cat
9.5.1 Business Overview
9.5.2 Financial Highlights
9.4.3 Business Strategies
-Expansion of Product Portfolio
-Product Innovation

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These are abridged and sanitized sample pages from the comprehensive report on the Power Sports Market Report . To know
more about this report or for any customized research requirement, please contact the following:
Koncept Analytics
Vikas Gupta
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