12. Mission StatementToyota seeks to create a more prosperoussociety through automotive manufacturing. 8
13. Vision Statement :Toyota aims to achieve long-term, stablegrowth in harmony with the environment,the global economy, the local communitiesit serves, and its stakeholders. 9
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15. Its first vehicles were the A1 passenger car and the G1 in 1935
16. Toyota was established as an independent company in 1937.10
35. Promotional Pricing : 1) Low Interest financing : This technique is for short period and is mainly used in festive seasons. 2) Longer Payment Terms : The company stretches loans over longer periods and thus lowers the monthly payments.
36. Demographic segmentation 19 Family size: Large family size as in India would Increase opportunities for groth in sales of Innova or Fortuner . Income: People falling in category of upper middle high income group and who have ability and willingness to buy ,would go in for Toyota cars like land cruiser,prado,camry,etc.
37. Psychographic segmentation 20 Personality: People who are in sporty attitude having unique style statement would settle for Toyota Altissport model or Fortunerwhich would exhilarate their senses. Social class: People who belong to upper middle class and higher social strata would opt for SUVs /MUV’s or sedan like camry etc.
38. 21 Behavioral segmentation Benefits: On purchase of a car , customer would also look for various benefits adjoined with the main product like Bluetooth connectivtiy.HID headlamps, cruise control etc. Attitude : Person desiring an executive look ,would surely settle for corolla or Camry ,whereas people desiring for sturdy yet sporty look would rather go for Fortuneras it redefines the way you move with art of power. Occasions: Festive seasons like DIWALI,NEW YEAR because of low interest financing and discount people go in for purchase of cars. so more growth.
72. Pursue growth in harmony with the global community through innovative management 41
73. Importance of Advertisement 42 Communication – The life-blood of a Business organization How do you convince a doubting public your truck is tough? “To what extent the brand equity of high-involvement products influence the consumers’ purchase decision We believe that if you can dream it you can do it”