1. Róbert Pintér
Introduction to Social Media
Facts & Figures
Telenor, Facebook Seminar
21 February 2012. Törökbálint Nobody’s Unpredictable

2. Welcome to the social media revolution

3. Different time horizons – same old story
1000 years human networks
100 years interconennected
10 years internet, web 2.0
1 year rise and fall of SNS
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4. Facebook: the Nr. 1 social networking site
How did we get here?
A map of FB connections
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5. FB: constant innovation
A subjective perspective of FB eras (with hot topics):
Sharing
Connections content Brands
Apps and Likes Timeline
games
These
coincide now
for new users.
Mark Zuckerberg introducing Timeline at F8 (Credit: Facebook) 5

6. Facebook forever?
Do you still remember
Now Facebook is The Facebook can fall as
GeoCities, SixDegrees,
Number One Social many of its ancestors
Friendster,
Site. Is it forever? or rivals in the past.
MySpace…?
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7. Facebook forever?
Many facebook users don’t like FB
interface, the constant change, the
privacy rules… but there isn’t
better. At least until now.
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8. Is there social life on internet outside Facebook?
Successful social sites:
„Zucked” LinkedIn, twitter, tumblr
Try and error method of
Google: Buzz, Google+

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10. We are different: we use social media in different ways
Sharing others’ news feeds: different
user habits
Passive: never
„Read only”: less often than once a
month
Passive messager: once a month
Playing messager: once in a fortnight
Social network addicted: 2-3 times a
week
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Ipsos Zrt. Online research, September 2010, N=1228

11. People use social media at work, even if it is prohibited
survey from
British job
site Reed found
that 64 percent
access social
media sites from
their phones.
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12. Social media is about people not about brands:
hunting for likes for their own sake is useless
”Companies are often on
the hunt for more “likes” for
their Facebook pages,
hoping to get more brand
advocates and social
media fans.
However only 42% of US
Facebook users think
marketers should interpret
a “like” in that way.”
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13. Social media marketing is hard to fit in
business communication but worth to do it right
”By listening to what
their target fanbase
wants out of the
Facebook relationship,
marketers can get more
interaction on their page
and encourage more
people to “like” rather
than avoid brands on
Facebook.”
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15. Key messages from presentation
Social media is about people not about brands
Facebook is not for eternity, it is just a tool
We are different: we use social media in different ways
People use social media at work as well, even if it is
prohibited (they choose mobile then)
Hunting for likes for their own sake is useless
Social media marketing is hard to fit in business
communication but worth to do it right 15

16. Thank you for your attention:
Róbert Pintér
online client service director
Ipsos Interactive Services
1096 Budapest, Thaly Kálmán u. 39.
e-mail: robert.pinter@ipsos.com
tel.: 476-7732
skype, twitter & FB: probesz
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