Ateneo 6 implementation

IMPLEMENTING STRATEGIES: MANAGEMENT, MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES

[object Object],[object Object],Implementing Strategies

Matching Structure with Strategy ,[object Object],[object Object]

Basic Forms of Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating a Strategy-Supportive Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Marketing Issues

[object Object],[object Object],Market Segmentation

[object Object],[object Object],[object Object],[object Object],Bases for Segmenting Markets

MARKET SEGMENTATION Socio-Economic Segmentation Approach

Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Segmentation ,[object Object],[object Object],[object Object],[object Object]

Consumer Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Segmentation ,[object Object],[object Object],[object Object]

Brand Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Segmentation – Maggi ‘A ,[object Object]

Market Segmentation ,[object Object],[object Object],[object Object],[object Object]

Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Product Positioning

STRATEGIC POSITIONING STRONG HIGH WEAK LOW Fun Image Strength of Global Brands (Customer Awareness) Royal Caribbean Carnival Star 27% Royal Caribbean 12% Star Cruises 34% Carnival Market Share Company

Pro Forma Financial Statements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Departmental Program - Marketing Jan 2004 ,[object Object],VP Marketing PERSON RESPON-SIBLE Mar 2004 ,[object Object],Mar 2004 ,[object Object],[object Object],[object Object],[object Object],Mar 2004 ,[object Object],EXPECTED OUTPUT TIME TABLE ACTIVITIES

Departmental Program - Operations Jan 2004 ,[object Object],VP Operation PERSON RESPON-SIBLE Jan 2004 ,[object Object],Mar 2004 ,[object Object],[object Object],[object Object],Jan 2004 ,[object Object],EXPECTED OUTPUT TIME TABLE ACTIVITIES

Departmental Program - HR VP Human Resources PERSON RESPON-SIBLE Apr 2004 ,[object Object],Jan 2004 ,[object Object],[object Object],[object Object],Mar 2004 ,[object Object],EXPECTED OUTPUT TIME TABLE ACTIVITIES

Departmental Program - Finance VP Finance PERSON RESPON-SIBLE Apr 2004 ,[object Object],Jan 2004 ,[object Object],[object Object],[object Object],Mar 2004 ,[object Object],EXPECTED OUTPUT TIME TABLE ACTIVITIES

Departmental Program - IT VP IT Systems PERSON RESPON-SIBLE Apr 2004 ,[object Object],May 2004 ,[object Object],[object Object],[object Object],Feb 2004 ,[object Object],EXPECTED OUTPUT TIME TABLE ACTIVITIES

Ateneo 6 implementation

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Ateneo 6 implementation