When only one third of Marketing Jobs require artistic/design skills, do Marketing Jobs applicants lead on design? Focus instead on action communication http://cv4.biz

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Marketing Jobs
Ian R McAllister M.Eng MBA
UK Professional Recruiter
Principle, CV4.biz
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0844 884 2825
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Marketing Jobs = Design?
When ever I am asked to review a Marketing Jobs CV…
• It is always more than 2pages, normally 4+
• The excuse is that it’s a “design lead creation”: a CV + a portfolio
• The result looks like an accident between a Graphic Artist, the Dulux dog and an HP
printer….
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Only Marketing Jobs…
• Advertising jobs • Category Management Jobs
• Direct marketing jobs • Market Analyst jobs
• Marketing communication jobs • PR jobs
• Advertising marketing jobs • Design jobs
• eCommerce Marketing Jobs • Market research jobs
• Media marketing jobs • Product Development Jobs
• Brand Management Jobs • Digital marketing jobs
• Graphic design jobs • Marketing and Sales jobs
• Online Marketing Jobs • Product marketing jobs
• Question1: How many positions require artistic/design competency?
• Answer: 2 in core (graphic design; design); 4 as an ideal extra skill (advertising; media
marketing; product development; digital marketing), ie = Less than a third
• If you follow design-led CV, you could get rejected, ie: I like red, you like blue
• Question2: What does the employer seek in the other 16 positions?
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Marketing (Communications) Jobs
Most Marketing Jobs are really Marketing Communications Jobs
• Marketing is a risked business activity, to create a return
• Get the customer to take some action
Three key skills matrix…
• Analyse (scientific)
• Envision (artistic) and Strategise (scientific choice)
• Deliver (manage) the required result
So what do employers look for?
• You are what you claim
• You deliver consistent (risked) results
• Across different products/services
• Using appropriate engaged communication/medium
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Marketing Jobs Application
• Question: What marketing require the target audience to do?
• Answer: take some action…
• Question: What does the ideal job application accomplish?
• Answer:
1. Get the Hiring Manager to pick up the phone and call you
2. Demonstrate application of the desired skills through the chosen job application
technique
Conclusion: there is NO difference between marketing and job application!
• Don’t lead on artistic design: Can show the desired skills + creativity in other ways
• A creative business risked activity: analysis, strategy, communication, track record
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One last thought…
If you need some help…
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Thank You, and Good Luck!
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