Brand Equity built measured and managed

4. A brand element is defined
as visually or verbally distinct
information that identifies and
differentiates a product or
service

7. Marketing Activities

10. Process of aligning an
organization around a brand

12. A brand community is a
specialized community of
consumers and employees
whose identification and
activities focus
around the brand

13. Measuring
Brand Equity

17. Marketers Constantly trying to
improve the products,
services and marketing to
convey what does the brand
represent, what
core benefits
it gives and what
makes it superior

19. Breathing new life into the
brand in response to
changing customer
tastes and preferences
or in response to
emergence of
new technologies

20. Manodhar Allu
National Institute of Technology,
Jamshedpur.