This document discusses how promotional merchandise can be used to promote a business. It provides tips on using promotional products as part of a marketing mix, thinking outside the box with promotional items, and how to make the most of spending on promotional merchandise. Some key points made include engaging all five senses with promotional goods, high retention and recall rates of promotional gifts, and increasing referrals through offering promotional items.

1. How to promote your business through creative branding (Promotional Merchandise) A presentation by: Stephen Burge Marketing Director

2. BH1 was established in 2002 by joint Directors Chris Witt and Steve Burge. Since then, we have grown organically (mostly through recommendation) and remain a growing distributor in the promotional merchandise and advertising gift trade. This year last year (2010) we were voted 3 rd Best Distributor in the UK. BH1 can print, embroider or engrave YOUR logo on to OUR products for greater advertising R.O.I. and our customers range from private individuals to some of the most respected Organisations in the world. We are part of the largest buying group of Promotional Merchandise in the UK and are dedicated solely to the supply of Promotional Products making us experts in our field. Recently, we have just opened our NEW Showroom based on ‘Dorset’s busiest road!’ Come and see us for a more in depth Promotional review. Who we are and What we do?…

4. 1) Consider Promotional Merchandise as part of your marketing mix!!! Marketing Mix Public relations Marketing Advertising Literature Design Promotional merchandise Online Marketing

5. 2) Think outside the box! (Or let us do it for you!) Promotional merchandise can be more than just pens and mugs

7. 4) Look to ‘cash-in’ on topical events (before they happen!) or use gifts that offer a practical value… Don’t miss out on the next big thing! Did you know you can do chocolate filled Advent Calendars that count down to any date and set template CD Calendars that can be fully bespoke with your own photo’s on them for standard 12 months but also up to 18 months.

11. 8) – Promotional merchandise serves as a reminder of who what and where you are… What counts most, is not so much what promotional products are, but what they can accomplish as a medium to achieve engagement. Communication and results will follow if your marketing mix is good. http://www.youtube.com/watch?v=yG0P47-viOI