The document discusses marketing information systems and marketing research. It defines marketing information systems as systems that support management in solving marketing problems by integrating with other functional systems. It also discusses the components of computerized marketing information systems, including data banks, statistical banks, model banks, and display units. Finally, it defines and compares marketing intelligence and marketing research, discussing techniques for both such as interviews, surveys, and focus groups.

1. Marketing Information System & Marketing Research www.profmanishparihar.blogspot.com

3. Functional information systems Marketing information system Manufacturing information system Finance information system Human resource information system Marketing function Manufacturing function Finance function Human resources function Physical system of the firm Functional Information Systems Represent Functional Physical Systems Information resource information system Information Services function

5. Firm Environ- ment Marketing intelligence Marketing communications Internal marketing information Kotler’s Information Flows

7. The components of a computerised MKIS Model Bank Data Bank Statistical Bank MKIS Display unit Marketing Manager