Joe Noonan / Proforma...B2B Agency providing Print / Promo / 3D Marketing Solutions

1. PORTFOLIO

2. INTEGRATED SOLUTIONS
PROMOTIONAL PRODUCTS
Proforma is a solutions-driven graphic communications company
with a history of success connecting brands with consumers.
PRINTING SERVICES While some companies simply provide products, Proforma
provides integrated solutions that deliver your message, change
BUSINESS DOCUMENTS perceptions and drive sales. Think of us as your full-service
creative agency without the agency fees.
ECOMMERCE SOLUTIONS
Whether you are implementing an employee incentive program,
MULTIMEDIA designing a direct marketing campaign or generating buzz for
an upcoming event, Proforma uses creativity and innovation to
connect you with your audience. Every project is an opportunity to
explore, with our clients, the unlimited possibilities and potential
this collaboration brings. Allow us to make a measurable difference
for your marketing communications.

3. TA B L E O F C O N T E N T S
ANNIVERSARY RECOGNITION
DIRECT MAIL CAMPAIGN
AWARENESS CAMPAIGN
ECO-FRIENDLY PROMOTION
MULTIMEDIA
EVENT PROMOTION
ONLINE CORPORATE
ATTIRE PROGRAM
AWARENESS CAMPAIGN
TRADESHOW PROMOTION
INCENTIVE PROGRAM
SEASONAL PROMOTION
SELF PROMOTION CAMPAIGN

4. PROJECT
ANNIVERSARY RECOGNITION
CUSTOMER
TEKNION
BUDGET CHALLENGE
$70,000 Teknion, a leading international designer, manufacturer and marketer of office
systems and related office furniture products, was looking for a creative campaign
PRODUCTS DELIVERED solution to recognize its 25th Anniversary. They turned to Proforma for creative ideas
MULTIMEDIA that would excite their employees and customers alike.
PRINTED MATERIALS
PROMOTIONAL PRODUCTS
SOLUTION
Proforma recommended a retrospective video to commemorate Teknion’s 25 years of
success which Teknion agreed was a great idea. Proforma produced the video which
offered a professional, yet personal, look at a company that has successfully grown
from 400 employees to a worldwide corporation of more than 4,000. It was unveiled
at NeoCon, an industry tradeshow for office furniture and interiors.
Along with creating the video, Proforma recommended a number of commemorative
anniversary items to reward Teknion’s employees for their dedication to the company.
The items included eco-friendly tote bags, logo’d bottled water, mint boxes and
t-shirts with custom anniversary graphics.
RESULTS
Completely satisfied with the promotional products and overall campaign, Teknion
continued working with Proforma on the second part of the anniversary celebration.
Among other items, custom, eco-packaged hard copies of the now-popular
anniversary video were sent to all of their employees worldwide.

5. I N T E G R AT E D P R O M O T I O N A L S O L U T I O N S
people
business
environment

6. PROJECT
DIRECT MAIL CAMPAIGN
CUSTOMER
BALLY TECHNOLOGIES
BUDGET CHALLENGE
$235,000 Proforma’s client, Bally Technologies, a leading supplier of gaming products, was
looking to promote their new “Hot Shot” slot machines. The new machines were
PRODUCTS DELIVERED progressive; they link to the same model in casinos across the country allowing the
PROMOTIONAL PRODUCTS jackpot to grow almost exponentially, so the campaign needed to have a national reach.
PACKAGING
LABELS
APPAREL SOLUTION
To promote the new machine, Proforma suggested using the Hot Shot slot machine’s
prominent flame theme to link all of the elements together.
The Hot Shot campaign was two-tiered. The promotion had to convince casino
decision-makers to put the machines in their casinos and drive consumer traffic to the
machines. To reach the decision-maker at the casino, Proforma used a private label
bottle of hot sauce packaged in a firecracker tube. A few days after the promotion was
sent, Bally Tech’s sales representatives followed up with the recipients.
To drive the consumer market, the Hot Shot machines were introduced in several ways.
Consumers were invited to casino nights where they tried out the new machines. Other
promotions included the creation of more than 100,000 mini hot sauce bottles with
the same custom-designed labels featured on the decision-maker’s giveaway, 60,000
t-shirts, and 100,000 custom boxes of red hot mints.
RESULTS
The campaign was an enormous success. Bally Tech’s Hot Shot machines received
placement in casinos throughout the country. Consumers flocked to the new machines
and enjoyed the rolling jack pot.

7. RED HOT PRODUCT PROMOTIONS

8. PROJECT
AWARENESS CAMPAIGN
CUSTOMER
ROSETTA
BUDGET CHALLENGE
$12,000 Proforma was approached by Rosetta, an interactive agency, for collaboration on the
“Jersey Doesn’t Stink” campaign to break the stereotypes that plague the state.
PRODUCTS DELIVERED
PROMOTIONAL PRODUCTS
APPAREL SOLUTION
To promote the campaign, Proforma worked to create just the right costume for
actors to wear around Time Square in New York City, as well as identify custom
green pine tree air fresheners to be used as giveaways at local events. Proforma
was able to perfectly match the costume and air fresheners.
While the actors were dressed as green pine trees, they were handing out identical
air fresheners, tying the campaign together and ensuring the message was heard…
or in this case smelled.
RESULTS
With messages on billboards, websites, Facebook and Twitter, people all over
New Jersey and New York are now aware of the “Jersey Doesn’t Stink” campaign.
Promoting the campaign couldn’t have been accomplished without Proforma’s
creativity, as the products helped to create a buzz about the promotion.

9. CHANGING PERCEPTIONS WITH PROMOTIONS

10. PROJECT
ECO-FRIENDLY PROMOTION
CUSTOMER
TOYOTA
BUDGET CHALLENGE
$9,000 Pat Lobb Toyota of McKinney was the first dealership to be awarded the US
Green Building Council’s LEED (Leadership in Energy and Environmental Design)
PRODUCTS DELIVERED certification. As a leader in hybrid car technology, they had the eco-friendly building
PROMOTIONAL PRODUCTS and cars covered. They were now looking to incorporate ‘green’ options into their
APPAREL marketing mix.
SOLUTION
Understanding Toyota’s commitment to the environment, Proforma suggested a
variety of eco-friendly products including items made from corn plastic, recycled
plastic, recycled tires and more. The items were all at similar price points to their
current products, requiring no additional ‘green.’
Proforma didn’t stop there… we suggested a lightweight, high quality polo shirt made
from bamboo and recycled plastic for the sales staff. Not only did it keep them cool in
the summer, it offered a $20/per shirt cost savings over the previous shirt.
RESULTS
Pat Lobb Toyota has been pleased with the results of the eco-friendly products
which are perfect conversation starters about Toyota’s hybrid cars. With the new
apparel options, the company’s sales professionals are outfitted in high quality,
eco-friendly attire that they love.

11. MAKING THE COMPETITION GREEN WITH ENVY

12. PROJECT
MULTIMEDIA
CUSTOMER
CYBEX
BUDGET CHALLENGE
$20,000 How do you attract more attention at a tradeshow than anyone else? Proforma
helped Cybex Exercise Equipment with this very dilemma. Cybex had purchased
PRODUCTS DELIVERED a 6,000 square foot space at an international tradeshow and needed a tangible
MULTIMEDIA return on their investment. The real challenge was that the event was just two
months away.
SOLUTION
Proforma recommended using large format videos to attract and keep the attention
of attendees. While Cybex had existing video footage, it was outdated and not
properly positioned for the short attention span of tradeshow attendees. Proforma
was confident that new video footage could be shot, edited and produced within
the tight time frame.
RESULTS
The result was a pair of videos that turned heads and delivered the message with
unforgettable impact. Cybex couldn’t have been more pleased about the number of
people who stopped by their booth during the show.

13. P U M P I N G U P R E S U LT S W I T H M U LT I M E D I A
WAT C H V I D E O N O W

14. PROJECT
EVENT PROMOTION
CUSTOMER
BT AMERICAS
BUDGET CHALLENGE
$13,100 BT Americas specializes in integrated network and communication solutions for
multi-site organizations. When they were looking to create a tradeshow hospitality
PRODUCTS DELIVERED suite that topped the previous year’s, they turned to Proforma.
PROMOTIONAL PRODUCTS
PRINTED MATERIALS
SOLUTION
Proforma discovered a quote from a past attendee, “84% of C-Level executives
would ‘bet’ that data security was going to be an issue they would face for the next
decade.” With this in mind, Proforma pitched a poker themed event around the
phrase “Don’t gamble with your Network IT Security.” BT loved the initial proposal
and gave Proforma full control of the theme, commercial printing, graphic design,
giveaways and more.
Proforma created, designed and produced the pre-event literature and signage
and went ‘all-in’ by arranging for Chris Moneymaker (2003 World Series of Poker
Champion) to play cards with some of BT Americas’ prospects and clients. To make
the event even more memorable, Proforma developed authentic, custom poker chips
and lanyards with printed invitations.
RESULTS
The hospitality suite hit the jackpot! The total number of attendees reached 600,
double the number that was expected.

15. G O I N G “ A L L I N” F O R A H O S P I T A L I T Y S U I T E

16. PROJECT
ONLINE CORPORATE ATTIRE
PROGRAM
CUSTOMER
CHEESECAKE FACTORY
CHALLENGE
PRODUCTS DELIVERED The Cheesecake Factory® was having an operational problem creating a consistent
ECOMMERCE SOLUTION look among employees. Female servers were having trouble finding a white, button
PROMOTIONAL PRODUCTS down collar oxford shirt with a good fit, and the black pants never matched each
APPAREL other. The corporate office was interested in developing a uniform dress code that
was compliant with the law against mandating that employees buy specific uniforms.
SOLUTION
Proforma proposed eight different samples of pants and shirts without the logo
so that the items could be deemed “multi-use” which ensured compliance. With
input from servers and the corporate office, Proforma created an online store for
employees to purchase their uniforms. The store helped The Cheesecake Factory
maintain a consistent corporate identity and allowed for a simple ordering process.
RESULTS
The corporate office and employees were pleased with the final selection. They
eventually added other items including corkscrews, waitbooks and ties. The online
store is running smoothly with monthly orders that continue to exceed expectations.

17. SERVING UP A SIMPLIFIED SOLUTION

18. PROJECT
AWARENESS CAMPAIGN
CUSTOMER
INDIANA UNIVERSITY-PURDUE
UNIVERSITY INDIANAPOLIS
CHALLENGE
BUDGET Indiana University Purdue University Indianapolis (IUPUI) was facing a challenge that
$4,325 many other colleges and universities across the country face. On average, only three
of 10 freshmen were completing their degree requirements within four years at public
PRODUCTS DELIVERED universities in Indiana. The majority were taking six or more years which increased
PROMOTIONAL PRODUCTS their student loan debt substantially. On a search to find a way to encourage students
to complete their degrees in four years, the university contacted Proforma for help.
SOLUTION
Proforma proposed a countdown clock that would last for four years and consistently
remind students the clock is ticking towards graduation. Even within a tight budget,
Proforma found a clock that had a battery life of five years and was programmed with
an alarm to sound at 10:00 AM the morning of graduation.
RESULTS
The university was pleased with the finished products which were very well received
by the students. The clocks generated so much attention they were featured in the
Indianapolis Star and on the local PBS radio station for their unique ability to keep the
students on track for an on time graduation.

19. T O P - O F - M I N D P R O M O T I O N A L C A M PA I G N

20. PROJECT
TRADESHOW PROMOTION
CUSTOMER
GES
BUDGET CHALLENGE
$8,000 GES, a large company that provides exhibition and event services nationally, was looking
for a way to draw traffic to their tradeshow. The theme of the event was “the power of 5,”
PRODUCTS DELIVERED which stood for the five core competitive advantages of working with GES.
PROMOTIONAL PRODUCTS
PRINTED MATERIALS
CUSTOM PACKAGING SOLUTION
Proforma identified the perfect idea - an energy drink promotion. Not only did it tie in well
with the theme, but energy drinks are very popular with all age groups and have seen an
increase in popularity over the past few years.
The energy drink would be used in a direct mail campaign, as well as at the tradeshow
booth. It was produced in a custom container featuring GES and “the power of 5.” Custom
packaging was also created for the direct mail campaign. The can was placed in a tube
with a four color process wrap and black rubber end pieces along with a letter inviting
them to the event. The cans were also given away at the GES tradeshow booth, which
helped remind attendees about the “power of 5” energy theme, even after the tradeshow
was over.
RESULTS
The client said it best! “It is clear that our pre-show energy mailer was a huge success!
Not only did we create some great pre-show buzz, but the accolades from attendees who
stopped by our booth were overwhelming. Most importantly, our lead count increased by
46% over last year - a direct result of a stellar pre-show mailer! Thank you again for being
a great partner and helping us achieve our tradeshow campaign objectives.”

21. ENERGIZING TRADESHOW PROMOTION

22. PROJECT
INCENTIVE PROGRAM
CUSTOMER
CEMENTATION
BUDGET PROBLEM
$15,000 Proforma worked with Cementation, an employee placement company specializing
in mining operations to create a program that rewarded employees for safety.
PRODUCTS DELIVERED The company was challenged with developing a program that appealed to its
ECOMMERCE SOLUTION employees while overcoming the shipping challenges due to the rural location of
PROMOTIONAL PRODUCTS the miners’ homes.
SOLUTION
Proforma worked with the client to develop an online rewards store which included
products that appealed to a broad range of personalities. Employees received
points for consecutive safe days that could be used to order prizes. Proforma also
established a relationship with a local delivery service and arranged for special
shipping plans including flying products to their destination when necessary.
RESULTS
The safety rewards program went off without a hitch. Since the launch, it has
expanded from 12 to more than 120 products and increased in availability from
200 to 1,200 employees. The program was recognized by the Promotional
Products Association of Canada as the “Best Safety Program” for its success with
encouraging miner safety.

23. S A F E T Y P R O G R A M S T H AT D I G U P R E S U LT S

24. PROJECT
SEASONAL PROMOTION
CUSTOMER
LABATT
BUDGET CHALLENGE
$1,297,000 Several years ago, Labatt USA approached Proforma to work on their winter
promotion. The theme “Real Pond Hockey” was inspired by Labatt’s Canadian roots.
PRODUCTS DELIVERED The promotion was launched at the nationally televised NHL Winter Classic outdoor
PROMOTIONAL PRODUCTS hockey game. The promotion continued to be featured at the “Labatt Blue USA
PRINTED MATERIALS Pond Hockey Championships” which included 144 teams, 18 rinks and 1 big frozen
APPAREL lake in Eagle River, WI. Labatt was looking for Proforma’s expertise in selecting
PACKAGING more than 50 promotional products to accompany this large-scale promotion.
SOLUTION
Proforma suggested a number of hockey-themed items including table top hockey
games, custom decorated hockey goals, sticks, jerseys and trucker caps. The star
of the program, however, was the “toque,” or fleece cap, in the shape of a hockey
helmet. Proforma recommended kicking off the “Real Hockey Program” with an
“in-pack promotion,” where these hats were inserted into Labatt Blue beer cases so
that fans everywhere would have the hats on hand for both tournaments. The in-
pack promotion was featured in a television commercial with NHL players wearing
the hats as well.
RESULTS
The campaign was a huge success and Labatt USA learned they could put
their trust in Proforma, negotiating a three-year contract for Proforma to provide
solutions for all manufacturing, warehousing and distribution of Labatt’s promotional
and print merchandise.

25. H O C K E Y P R O M O T I O N T H AT W I N S

26. PROJECT
SELF PROMOTION CAMPAIGN
CUSTOMER
SELF PROMOTION
BUDGET CHALLENGE
$75,000 Proforma’s creative team was tasked with answering the question, ‘how does a
company that specializes in creative services promote its expertise?’ The company
PRODUCTS DELIVERED was looking to develop a campaign that would position them as the go to marketing
PROMOTIONAL PRODUCTS resource for clients spanning numerous industries. The objective was to increase
PRINTED MATERIALS brand awareness, promote its services and attract the attention of decision makers
PACKAGING at Fortune 5000 companies.
FULFILLMENT
SOLUTION
The Proforma Creative Team developed a targeted direct mail piece promoting
Proforma, a full-service marketing resource without the high agency fees. The
campaign introduced recipients to Pete, a stress ball business man who is stress
free because he leaves his marketing campaigns to Proforma. Each mailing was
delivered in a custom box that included a personalized, handwritten note, the Pete
stress ball and Proforma-branded tissue paper, creating a complete branded look.
RESULTS
Pete’s the most popular guy on the block! The 3-Dimensional mailer created a
buzz with recipients and generated a 60% appointment rate, leading to millions of
dollars in potential business. Pete has helped open doors with companies who don’t
traditionally book appointments based on mailings. In fact, many top level decision
makers have called Proforma asking where they can get more Petes.

27. FOR PETE’S SAKE: GET NOTICED
This is Pete.
stress
Pete is
free.
Pete works with
Proforma.