Proforma One Source Infinite Resources

Your ONE SOURCE for
Promotional Products,
Printing, Document and
eCommerce Solutions

Introducing the ONE SOURCE with
INFINITE RESOURCES
• Proforma: Who we are, What we do, How we can help

• You: Your goals, What you want and need to achieve

• The Solution: Proforma can be the ONE SOURCE to help
you achieve results

Introducing Proforma
As a businessperson, you know how important making the
right connections can be. When you partner with
Proforma, a leading provider of graphic
communications, you connect to the power of a large
North American organization with the responsive
service of a local business.


For more than three decades, we’ve been the one source
for all our clients’ promotional products, print services,
business documents and eCommerce solutions. Through
our vast experience and network of infinite resources,
Proforma delivers integrated solutions to help you build
a successful business. When you partner with Proforma,
you can trust that you’ve made the right connection.


We Are One of North America’s Largest
and Most Recognized Solutions Providers
• Entrepreneur
• #1 in Business Services
• Print Solutions
• #1 Print Distributor in North
America
• Grand PEAK Award winner for
Marketing/Self-Promotions
• Promotional Marketing Magazine
• #2 Promotional Distributor
• Print Professional
• #2 Print Distributor
• Counselor
• #3 Top Distributor


The Proforma Profile
• Over 30 years as the ONE
SOURCE of proven* innovation,
performance and results
• Exclusive network of
RESOURCES including sales,
production and fulfillment
facilities
• The only promotional, print,
eCommerce distributor to
receive a 99+ percent
customer satisfaction rating.*

*Based on a 2007 independent research study.


Our Mission
To enhance and simplify the
delivery of promotional
products, printing services,
business documents and
eCommerce solutions… to be
bigger, better, faster and
smarter… and to provide
owners, suppliers and
customers with more control,
improved productivity and
increased profitability


What Proforma Does
• Promotional Products
• Branded Products, Incentive Programs, Event Planning, Safety
Programs, Logo’d Apparel
• Printing Services
• Commercial Print, Digital Print, Catalogs & Brochures, Variable
Data Print, Banners & Signs, Packaging
• Business Documents
• Stock & Custom Forms, Tags & Labels, Warehousing &
Fulfillment
• eCommerce Solutions
• Company Stores, Brand Management, Multimedia & Web
Development, Forms Management

What Proforma Does

How Proforma Accomplishes Our
Customers’ Goals
One Source
Choosing Proforma as your one source for integrated
business solutions saves you time and reduces costs to
help your business run more smoothly. Whether it’s a
major initiative or a day-to-day challenge, we can
tackle the biggest projects and deliver stellar results
through our network of countless resources.

What Proforma Does

How Proforma Accomplishes Our
Customers’ Goals
Infinite Resources
Connect with Proforma to access a vast network of
products and services. Our experienced professionals
combine advanced product knowledge with a proven
customer satisfaction record* to help you choose the
solution that best fits your business.

What Proforma Does

Your ONE SOURCE for
Promotional Products
• Awards • Food Gifts • Portfolios • Watches
• Badges • Frames • Sports & Leisure • Wearables
• Bags • Games • Sunglasses • Writing Instruments
• Binders • Giveaways • Umbrellas
• Golf Accessories • Uniforms
• Business Accessories
• Hats
• Calculators • Keychains
• Calendars • Luggage Tags
• Clocks • Magnets
• Desk Accessories • Memo Cubes
• Drinkware • Memory Items
• Executive Gifts

What Proforma Does

Your ONE SOURCE for
Promotional products are an integral part of any comprehensive
marketing campaign. In combination with traditional marketing
programs, they:
• Build brand recognition
• Retain customer loyalty
• Recognize employee efforts and participation

A well chosen promotional product will have a high perceived value to
your customer, who then keeps the item and your brand top-of-
mind well into the future. That’s the benefit of working with
Proforma, where more than 30 years of experience come together
to help you successfully integrate promotional products into your
marketing plan.

What Proforma Does

Your ONE SOURCE for
Promotional products can build
your business through a
number of innovative program
offerings including:
• Leave behinds for key sales
appointments
• Corporate and executive gifts
• Direct mail campaigns
• Brand awareness campaigns
• Employee incentive programs
• Online company stores
• Tradeshow giveaways
• Workplace safety programs
• Company awards ceremonies

What Proforma Does

Your ONE SOURCE for
Printing Services
• Annual Reports • Folders • 1:1 Marketing • Print on Demand
• Banners • Index Tabs • Custom Packaging • Signage
• Binders • Invitations • Plastic Cards • Shipping Items
• Books • Laminated Cards • Postcards • Variable Data Print
• Magazines • Posters
• Brochures
• Mailers
• Calendars
• Manuals
• Catalogs • Memo Pads
• Digital Printing • Menus
• Direct Mail • Newsletters
• Directories
• Fleet Graphics

What Proforma Does

Your ONE SOURCE for
Printing Services
We understand that your printed projects speak volumes about your
business and your brand. From start to finish, we’ll help you select
the most professional options for each of your printed projects:
• Short runs
• High-volume runs
• One-color
• Multiple-colors
• Single-sheet
• Multiple-page

What Proforma Does

Your ONE SOURCE for
Printing Services
Proforma can provide your
business with exciting print
services that include:
• Marketing collateral,
brochures and flyers
• Direct mail campaigns
• Custom packaging
• Print-on-demand
• Catalog programs
• Newsletters programs
• Variable Data Printing [VDP]

What Proforma Does

Your ONE SOURCE for
Business Documents
• Badges • Labels • Tags
• Bills of Lading • Letterhead • Tax Forms
• Business Cards • Manuals • Tickets
• Carbon/Carbonless Forms • Purchase Orders • Time Cards
• Receipt Books
• Checks
• Scratch Offs
• Continuous Forms • Stock & Custom Forms
• Coupons • Stationery
• Envelopes
• Folders
• Gift Certificates
• Invoices

What Proforma Does

Your ONE SOURCE for
Business Documents
We understand that managing your business documents program
requires:
• Management resources
• Inventory accuracy
• Consistency within and between documents

Our integrated document management systems and fulfillment
services can simplify and enhance your existing documents
program. Choose Proforma as the one source for your business
document needs and connect to a vast network of quality
documents, forms and labels.

What Proforma Does

Your ONE SOURCE for
Business Documents
Business document solutions
offered through Proforma
include:
• Forms management programs
• eProcurement programs
• Carbon, carbonless, continuous
and electronic forms
• Envelopes, labels and stationery
• Checks and other financial forms
• Invoices
• Watermarks and tamper-resistant
forms

What Proforma Does

Your ONE SOURCE for
eCommerce Solutions
• Brand Management • Procurement Services • Web Audio Messaging
• Digital Print-on-Demand • Reporting • Website Development
• eMail Newsletters • Sales Force Enablement • Web Conferencing
• eMarketing Services • System Maintenance
• Electronic Form Generation
• Inventory Management
• Online Catalogs
• Online Company Stores
• Online Forms Management
• Online Stationery Programs

What Proforma Does

Your ONE SOURCE for
eCommerce Solutions
Proforma’s eCommerce solutions:
• Will revolutionize the way you do business
• Utilize the latest technologies
• Enhances your graphic communications
• Provide your employees and customers direct, continuous
access to your products and services

Through our powerful network, Proforma connects you to an endless
selection of products, services and applications, all of which can
be accessed online. Our experienced professionals combine
advanced technological knowledge with a proven customer
satisfaction record to help you find the eCommerce solution that
best fits your business.

What Proforma Does

Your ONE SOURCE for
eCommerce Solutions
Some of the exciting eCommerce
Solutions Proforma can provide
for your business include:
• Online company stores
• Collateral management programs
• Sales force enablement programs
• Web development
• eMarketing services
• eProcurement services
• Warehousing and fulfillment

What Proforma Does

How Proforma Can Help
• PROfessional
• Experience in every facet of business communications to drive impact
& value for you in every project, and to build a long term relationship
with you
• Full Service
• Complete offering from concept through fulfillment…to provide
everything that you require
• Organizational Resource &
• Full spectrum of solutions and support for your business
communications to drive efficiency and effectiveness for any and all
parts of your organization, including HR, IT, Office Services,
Warehousing & Distribution
• Marketing Agency
• In-depth experience, creative expertise, and proven performance to
create or enhance your sales and marketing efforts



• Assess, analyze and • Develop custom • Measure
benchmark current solution
situation • Enhance
• Manage the plan,
• Identify opportunities project, program • Evolve
for improvement
•Implement solutions


Proforma Has Helped a Wide Variety of
Companies and Organizations


Introducing Your Company
• What is your corporate history? Culture?
• What is your mission? Vision?
• Any key considerations?


Introducing Your Goals
• What do you want to achieve?
• How do you promote yourself to your markets?
• How do the markets perceive you?
• Who is your audience?
• How do you measure success?
• Any key considerations?


Introducing Your Needs
It’s all about your needs:
• Promotional Products • Awards and Recognition
• Incentives • eCommerce Solutions
• Printing Services • Video
• Warehousing & Fulfillment • Websites
• Forms & Labels • Marketing Programs


Finding Opportunity
How Proforma can be the ONE SOURCE to help you:
• Reduce costs
• Streamline processes
• Increase efficiencies
• Manage your brand

See how others began with us

The Solution

BRAND STRENGTH? IT PAYS TO BID ON PROFORMA.
CHALLENGE: PayPal®, a subsidiary of eBay®, is constantly challenged with showcasing and
communicating their product benefits to their most tech savvy customers, affiliates and
employees. No matter what the communication vehicle is, it needs to communicate the brand
characteristics that they have come to be known for - trust, reliability and a daily willingness to
go above and beyond the promises of their competitors.

SOLUTION: Fortunately, PayPal recognized that Proforma could help them promote the strengths
behind their brand and establish a strong market presence through a variety of print,
promotional product and electronic methods. One of our most recent solutions included the
development of a custom box with a USB Smart Button that links new visitors to eBay-PayPal®
for information about the companies.

RESULTS: The initial success of the program allowed it to easily transition into the main component
of a new-hire package that would contain information about all of eBay's affiliates, including
Skype®, Verisign®, PayPal® and others. Other current support items include their annual
company-wide eBay® calendar, the employee rewards website, company store, eBay volunteer
shirts, global building gifts and a Take-Your-Child-To-Work Day custom backpack filled with
crayons, pin wheels, a Frisbee and coloring books.

The Solution

Printing Services
Proforma’s Print Scores a TKO

CHALLENGE: A Las Vegas casino came to Proforma with a special request. They had commissioned
artist Leroy Neiman to create a special poster promoting an Oscar de la Hoya fight they were
hosting. Included with the mailed poster would be an invitation for select customers to attend
the event. The casino wanted Proforma to produce this unique artwork on canvas.
What's more, the vision that the casino had for the poster was a bit out of the ordinary. They
wanted it to look like a piece of art cut from a picture in a museum; therefore, each canvas
needed to have rough edges. They also wanted each poster to have a 3-D effect.

SOLUTION: In order to meet the unique demands of this project, Proforma came up with a unique
silkscreen technique that would build each color on top of the other, creating the 3-D effect.
They were able to source, print and package 17,000 pieces of canvas to complete the project in
less than three weeks.

RESULTS: The fight and promotion were both huge successes. Invitees commented on the originality
and visually stunning impact of the print pieces. The casino was thrilled with the results. In the
end, Proforma really put the 'punch' to a unique printing project!

The Solution

Business Documents
Efficient Forms Are a Snap for Proforma

CHALLENGE: An efficient and useful organizational paperwork system is critical to the operation of
any facility. A large hospital system reached out to Proforma for assistance with redesigning
their paperwork and developing a process for emergency room patient care and discharge.
The current patient information forms for emergency room admission, care and discharge were no
longer useful. They were difficult to understand and required too much time to fill out
accurately. The hospital staff needed a form that would be effective, efficient and accurate to
streamline the admission and discharge process.

SOLUTION: To address all of the necessary components required by the staff, Proforma converted
the existing form into two separate documents. The Admission Form would be reduced from a
3-part 22” form to a 2-part 11” form, saving money and time. The Patient Care Order sheet,
the real benefit to the new system, now allowed the staff to provide patients with a discharge
receipt and medical orders upon discharge.
On the back of the form, a 3-part, 7-5/8” snap set transferred the discharge instructions to another
part of the form using a special print coating. Once completed, the hospital would be left with
a neat, 8-1/2 x 11” sheet, three-hole punched and ready for filing.

RESULTS: The end result was an easy-to-use, understandable form that served the needs of the
emergency room staff. It allowed them to provide the patients with a precise account of their
patient care, follow-up procedures and home-care medical instructions.

The Solution

eCommerce Solutions
PROMOTE YOURSELF WITH MULTIMEDIA

CHALLENGE: How do you get more notice at a tradeshow than anyone else? Cybex Exercise
Equipment was faced with this dilemma. They had purchased a spectacular, 6,000 square foot
space at an international tradeshow occurring less than two months away and needed a
tangible return on their investment.

SOLUTION: Proforma met with Cybex and decided to utilize videos that would help attract
attention and keep passers-by at their location. While Cybex had existing video footage, they
were looking for something that would make an impact. The challenge presented to Proforma
was the short timeframe.

RESULT: After hearing Cybex's goals, Proforma was confident that the project could be completed
on time. Proforma took care of everything from writing the script to filming the videos, and
adding dynamic music, narration and special effects.
The result was a pair of videos that turned heads and delivered Cybex's message with an
unforgettable impact. Cybex couldn't have been more pleased. Proforma discusses with them
about the other ways we can meet their multimedia, printing and promotional product needs.
The Solution

The ONE SOURCE Proforma Advantage
• The ONE SOURCE for all your graphic communication
needs: promotional, print, documents and eCommerce.
• A company that is proud to be unique in the industry…
just as unique as you are.

The Solution

The ONE SOURCE Proforma Advantage
• Our ideas and solutions. Your results.
• Reduce costs
• Streamline processes
• Increase efficiencies
• Manage your brand

The Solution

Proforma. One Source. Infinite Resources.
Proforma PE Business Solutions
Tom Mitchell

Phone # 623-680-4443
Email tom.mitchell@proforma.com
URL www.proforma.com/pe

Proforma One Source Infinite Resources

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