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Search Optimization
presented by Paul Anderson, Columnist, Speaker, Career Strategist
Five behaviors to
         master
• Research
• Prospect
• Promote
• Connect
• Engage
Research
Research

• Learn about an individual
• Who are my competitors
• Do I want to work at this company
• Where would I get information on...
How are you going to break
  the ice with someone
  you’re about to meet?
Look them up
Brenna’s Summary
Her resume
Schools she attended
What are others saying?
Additional insights
Mutual contacts?
Recent activity and updates
Who am I up against?
Look them up
Tax Attorney - Seattle
Here is your competition
How do you stack up?
Want to write a
brilliant profile?
R&D
What companies would
 I like to work for?
You have several
          options
• Companies Feature
• Competitive Analysis
• Insightful Statistics - Before & After
• “People also viewed” feature
Companies Feature
Competitive Analysis
Insightful Statistics
“People also viewed”
I need to find an
   answer to...
Intellectual Property Law
Prospect
Prospect

• Look for a job
• Look for clients
• Find company decision makers
• Companies that hire your expertise
I’m unemployed, help!
Job Search Strategies
 Are you a strategic or tactical job seeker?
Strategic Job Seeker
  You need a marketing plan first! *




                      * We offer training and coaching on this.
Tactical Job Seeker
Less cumbersome than the former but you might not
               get your ideal job!
Corp. Counsel Openings
Please don’t apply
     online!
Leverage your network
Looking for clients?
Engage in a conversation
Where are the decision
      makers?
Advanced Search
Foster Pepper Partners
Isn’t this
amazing?
What about finding out
about companies that
 hire my expertise?
Same Advanced Search*


           * Check both “Current and Past Employees”
Review
Why LinkedIn?

•   85+ Million Professionals

•   Wealth of Information

•   Competitive Analysis

•   Connect with Anyone

•   Find Jobs Faster!
Didn’t you miss...

• Research
• Prospect
• Promote
• Connect
• Engage
Dan Crystal will invite
 me again, I promise!
Can we have the slides?
Yes, as long as you
promise to share it
with your colleagues
Questions?
Contact Me:
Paul Anderson
paul@prolango.com
@prolango | www.linkedin.com/in/prolango
Visit www.prolango.com
for Seminars, Workshops, Career Mixers

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LinkedIn Search Optimization by ProLango at the Washington State Bar Association

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