1. DDoS Protection Services:
What Really Matters to eCommerce Companies
www.prolexic.com

2. Survey of e-retailers
• Topics
– DDoS protection
– Effectiveness of DDoS mitigation services
• Participants
– Retail companies with e-Commerce websites
– Business sectors: consumer electronics, healthcare,
online payment processing, fashion and apparel, toys
and gifts, heating and plumbing, software-as-a-service
– A statistically significant subset of Prolexic customers
– United States, Europe and Asia
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3. Summary of results
• These company’s websites are at mid-to-high
risk of DDoS attack
• DDoS mitigation services from ISPs and content
delivery networks (CDNs) were deemed
ineffective
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4. ISPs and content delivery networks (CDNs)
• Least effective of DDoS protection services
• Especially ineffective against direct-to-origin
DDoS attacks
• Especially ineffective against application-layer
attacks
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5. ISPs and content delivery networks, continued
• ISPs
– 42 percent ranked ISPs as least effective
– 8 percent ranked ISPs as most effective
• CDNs
– 58 percent ranked CDNs as least effective
– None ranked CDNs as most effective
• On-site DDoS mitigation appliances
– 33 percent ranked appliances as least effective
– None ranked appliances as most effective
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6. Survey respondents prefer
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A mature, pure-play DDoS mitigation service
Scalable to stop the largest DDoS attacks
Low false positives
Fastest mitigation
Service level agreement (SLA)
Proven track record for site availability and
business continuity during a DDoS attack
www.prolexic.com

7. Expectations of survey respondents for their
DDoS protection service
• A total DDoS protection
solution
• Protect all IPs and carriers
at once
– Not add-on services from
multiple ISPs or CDNs
• Routed protection against
all avenues of attack
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8. Perceived effectiveness of ISPs and CDNs
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9. Learn more
• Download the report DDoS Protection Services: What
Really Matters to e-Commerce Companies at
www.prolexic.com/ecommerce-report
• In this report, you’ll learn:
– The top three must-have capabilities for a DDoS protection
provider
– Why CDNs and ISPs are the least effective DDoS protection
services
– The perceived importance of:
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Site availability
Protection from non-DDoS attack vectors
Site responsiveness
PCI compliance
and more
www.prolexic.com

10. About Prolexic
• Prolexic Technologies is the world’s largest and
most trusted provider of DDoS protection and
mitigation services.
• Prolexic has successfully stopped DDoS attacks for
more than a decade.
• We can stop even the largest attacks that exceed
the capabilities of other DDoS mitigation service
providers.
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www.prolexic.com