Ratonwork is the online language translation company

1. Ratonwork .com
We translate language? We transform emotion
Zhong-wei@outlook.com / wzhong@ratonwork.com

2. Hi , U will read below : )
1. Translation Marketing Overview
2. How Ratonwork means value to customers
3. We are small company , What we need u
Please Contact wzhong@ratonwork.com or Zhong-wei@outlook.com,
anytime :)

3. Eastern 4.29%
2012 Global total
North Asia Europe $ 33.523 Billion
Western 22.69%
America 12.88% North 18.86%
48.38 South 3.44%
12.17% increase
34.85% 2012 translation outsourcing marketing share
Source: Common Sense Advisory, Inc
Global Translation MTK Regional MTK
45.00 Region MTK Share 2010 US 2011 US $M 2012 US $M
40.00 compare (2011 $M
38.96 VS 2012)
35.00
36.27 North America 49.2534.85 14415 15483 11682
30.00 33.52
31.40
25.00 Western Europe 21.23%->22.69 6186 6644 7606
26.00
20.00 Northern Europe 12.71%->18.86 3720 3995 6322
15.00 18.05 Asia 7.43%->12.88 2175 2336 4317
10.00 14.25 Southern Europe 5.39%->3.44% 1577 1694 1153
5.00
Eastern Europe 2.84%->4.39 832 894 1471
0.00
2008 2009 2010 2011 2012 2013 2014
• Suppliers to cut spending in the North American market. Affected by the U.S. government
to withdraw troops from Afghanistan, Iraq, funding of the language services industry in
CSA Forecast North America has decreased. Various private ownership suppliers are beginning to plan
carefully, have slowed down and reduce investment in translation.
2012 Translation outsourcing market total revenue 33.523B USD
• Western Europe, the Nordic market continues to grow. Southern and Eastern Europe
2012 Translation marketing YOY growth 12.17% market share decline.
2014 global MTK share will be 38.9B USD • Asian markets began to occupy an important position. In the 2011 report, the Asian market
share narrowed slightly, but in 2012, due to the strong development of the Chinese market,
the market share in Asia for the first time more than 10% to 12.88%.

4. Eastern 4.29%
2012 Global total
North Asia Europe $ 33.523 Billion
Western 22.69%
America 12.88% North 18.86%
48.38 South 3.44%
12.17% increase
34.85% 2012 translation outsourcing marketing share
Source: Common Sense Advisory, Inc
2010 VS 2012 Industry MKT Share TSFs Revenue grows fast, Segmenting Business is focused
Technolegy TOP TFS: ranked list of the top five suppliers, Mission Essential Personnel, Lionbridge,
Medical TransPerfect, SDL annual income compared to last year, a big increase
AD and MKT
Top 3: Global Linguist Solutions, Formed to serve US Military, USD$ 435 M
Manufacturing
Financial
Top 4: Lionbridge Technologies , Technology, manufacturing, financial, science, health
Government care, consumer, public sector specialists, USD$ 405.2
Legal
Multiculture or ethnic Top 21: Cyracom International, Inc, telephone transaltion service , USD$ 37.4M,
Trade
Non-government 6 years ago, for TFS Top 50 company, there’s the nearly 50% come from US And Europe, in
2011, 11 companies come from Asia, 3* China, , 4* Singapore and 4 * Japan.
0% 20% 40% 60% 80%
Industry demand for language services or contracting industry survey shows China TSF on the stage
that several key vertical industries in the procurement of inputs and
increase language services. Manufacturing, finance, insurance, and medical Top 19: hiSoft Technology International Ltd.
and health fields a total increase of 25%.18% growth in the field of software
and related services. Top 27: CSOFT International Ltd.
Association of Language Company, 2011 Data Top 37: TRANSN Information Technology Co., Ltd.

5. 2012 Global total
Asia $ 33.523 Billion
12.88% Asia Business on the stage, China is highlight 12.17% increase
2012 translation outsourcing marketing share
Source: Common Sense Advisory, Inc
Highlight
Lowlight : Low-Price is still major reason to
• In the 2011 report, the Asian market share narrowed slightly, but in 2012, due to the strong measure translation deals by companies
development of the Chinese market, the market share in Asia for the first time more than
10% to 12.88%.
• CHAMC China's translation market was initially formed in big cities such as Beijing, Deal Charge for Quality/ Price/1000 Who do the Tools
Process Words Job
Guangzhou and Shanghai, according to the the enterprise registration at the Beijing
Lv1 Vender Deliver 0 165
Municipal Bureau of Commerce and Industry, 1998, Beijing translation company, translation
or translation community on behalf of enterprises registered a total of 109. Development Lv2 Vender Review -20% 120 SDL
has nearly 12,000 registered translation company, the domestic market, with over 100 Team Review/Transl
ate
-30% 100 Small Team Word
million translators Technology translators more than 40 million people, which, in Beijing Individual Student Anything
Translate -50% 60-80
translation company accounts for about 37% of the total, Shenzhen is about 14%, Shanghai
and Guangzhou each about 6.4%, and 4.6% in Nanjing. 2010 Chinese translation service
industry market size of 65 billion RMB, and maintain an annual average growth rate of 30%
rapid growth. * In most cases, Translator can’t deal
with the pro field with full capability
• Look at the list of the previous 50, appeared more Asian faces, Japan, China, Singapore and
other countries, the company reaches 11 list HiSoft, CSOFT, vivid (CSA, 2011:20-21)
The expressive and Technology in Beijing, Singapore Verztec company venture capital
investors in recent years

6. Enterprise market Sample (US)
Microsoft Translation Vender Business 2011 and Ratonwork Tactics
MTK Share
2011 VS 2012
5% - 10% 15% ->28% 10% ->17% 70% ->55%
Lionbridge Technologies
Machine Translation Solution Small Vender with Translation business Golden Bridge
• Technology, manufacturing, financial,
Sample case Sample case Sample case science, health care, consumer, public
MSDN/TechNet Library Marketing documents-Newsletter/EDM Training Kit sector specialists
SQL Servcer 2008 User Guide Social media – Micro Blog/Fb/Tw/SNS • Estimated revenue USD$461 million:
• Secured $8 million contract with Dell as
Machine Translation Normal Local Vender Preferred Localization Vender Global Vender
Self Host Random Deal By Project By Products
Poor quality guarantee Good quality with ROI Better quality guarantee Best quality guarantee
Product Team Business Product Team Business Region Business Global Business
17+ Languages Support 1+ Languages 5+ Languages 17+ Languages
*RW Tactic – Community *RW Tactic - Revenue Focus *RW actic - Customer Focus RW Tactic – Outsource Focus

7. What we learned from localization-World Market
• Chinese, Spanish, English represent only 30% of the world’s spoken language by
population, but they make up 60% of the Internet’s users.
• The translation industry is estimated to grow by almost 11% per year over the next 5
years, fueled by demand for business in emerging market languages and expanding
online communication.
• The growth of machine translation is forcing translators to reassess their workflow and
business strategy.
• A growing number of customers are driven by other factors than just quality, and instead
are increasingly concerned with accessibility, convenience, price and speed.
• Increased demand for translation of ‘new content’ (blogs, emails, websites, twitter) has
created a new crop of potential customers who are less sure how to solicit quality
translation.
• The top trends in the translation industry this year are machine translation, hybrid or
“post-editing” translation, community and crowdsourced translations, and a growing
need for ‘informal’ translation.

8. Challenge is opportunity, and Ratonwork is working on
I. Marketing & Operation III. Business model & New way
A. Need very focus on specific areas by TSF
A. online language services platform increasingly
B. TSF globalization become more and more obvious
fierce battle for dominance
C. Significant structural changes occurred with language
services market demand, Asian language service company
B. language service of process will be more
jump on the global stage
automation and integration
II. Investment & ROI IV. Technology evolution
A. ROI is the key reason to measure result A. business model innovation grow fast
B. Engage with Community B. machine translation technology will have a
significant impact

9. Top 5 things Ratonwork offering
• Cost effective
• Be Professional - professional translator with KPI measure
• Efficient workflow - find Pro, assign job and quick delivery
• Satisfaction guaranteed
• Community engagement for deal engage and talent poor

10. Customer Mode
• Personal Deal • Small Business • Enterprise
API
Basic Professional Ultimate
Personal business Industry Orders Focus Enterprise Integrated
Guaranteed Quality Expertise Hired in Pro Field Customized Service
Quick Delivery

11. Online Business . Find Pro. Secure Quality. Quick Deliver.
Online Business Pre Processing Job assign by KPI Audit and Evaluate Customer Delivery
Word,
Excel,
PPT
PDF
TXT Word1
HTML
Online Deal Deal Split/Encrypt Pro Translate Customer feedback Access Anywhere
Online Payment Job Smart Assign Translate/Refine Translation KPI Repeat the circle

12. Translator & Author Dashboard & Message
Translator Author
Account
Money
Hi , Saving
Obtain Task
trans@ratonwork.com
by
Translator
Translator
Dynamic Ratonwork Reminder :
Skill /
U have customer
Performanc KPI
comments from
e Ratonwork deal
Go there and check
Deal
Join Group
(Stage II)
Status
Test for
Skill Review
Panel

13. Deal Mode
• Personal Deal • Small Business • Enterprise
API
Basic Professional Ultimate
Personal business Industry Orders Focus Enterprise Integrated
Guaranteed Quality Expertise Hired in Pro Field Customized Service
Quick Delivery

14. Localization in Small Business
www
E-Business Mobile APP Website Intranet
• 52% of non-English speakers surveyed only • Localization Is the Key to
buy from websites where the information is Be Part of China’s 5.5
presented in their language Billion App Downloads in
2012
•People who have little to no English skills
were 6x more likely to not buy from
Englishonly sites
•56.2% said that when making a purchase
decision, information written in their own
language was more important than a low price Independent research carried out by Common
Sense Advisory, Inc. on Ecommerce

15. Compare now Ratonwork Machine Translation
Translation Agency
Convenience & integration at Personal comprehension of Specialist or sensitive
scale, where consistent quality non-critical content. Low- translations requiring high
and zero admin is essential. traffic or very low-value personal interaction and
content. project management
RW MT TA RW MT TA
Human attention to detail Convenience, Ease, Accessibility
Human attention to detail Human translators, native in Automated Ordering & User friendly web ordering ●
the language, to understand Pricing Popular formats incl MS Office ● ● ●
context and catch nuances ● ●
Attention to detail that a ● ● Preset consistent pricing ● ●
machine can't provide Credit card online payment ●
The responsiveness and scale of a machine
Email alerts on completion ● ◌
Fast turnaround 91% of all jobs completed in ● ● ◌
under 24 hours Cost effective
Ability to add new ● ◌ Industry-leading pricing Up to 70% lower cost for ●
languages and capacity equivalent quality
quickly on an as-needed Engineered from scratch to ●
basis take inefficiencies (cost, etc)
Available 24/7/365 ● ● ◌ out of system
Ongoing reporting & spot ● Satisfaction guaranteed
checks to ensure Easy to manage Easy online management ● ●
responsiveness FREE Dev tools for version ●
Rigorous quality standards control
Proprietary style guide to ● ● Project management services ●
ensure consistency available
Random spot checks to ● Global reach without Access to a huge tested team, ●
maintain quality overhead with no hassle
Tailored to your needs Plug-in access, for larger and ●
Three quality tiers: ● ongoing projects
Standard/Business/Ultra Massive Scale 2500+ human translators and ●
growing
Access to preferred ●
translators Integration with machine ● ●
translation
Custom testing for large ● ◌
pools of specialists 100% money back guarantee ●

16. Ratonwork Structure (Stage I & II)
Community
3rd Party & Group support
APP
Ultimate Enterpr API Community
ise
Cultivate
Ratonwork Ratonwork Skill Learning
Basic Task
Business community & Benchmark
w
w
w
Global Business
Pro Pro Field & Make the $$$
Stage I Stage II

17. Operation Model
Rich Language Country China US
Sub-Site Authorize China US
Japan/Korean Office Business Office
German/France R&D Team Sales team
Russian Operation Team

18. Competitors
• Gengo.com (US, SAN FRANCISCO)
• textmaster.com (Belgium)
• smartling.com (US, NEW YORK)

19. Core Team
Zhong Wei Xiaopeng Cui Simon Duan Umax Zhao Tong zhang
CEO/Founder Operation/Founder CTO UI/UE PM
Microsoft CTO of kesyn.net
Microsoft Sinovac Biotech Ltd. Ogilvy
Senior Developer Evangelist Cloud based Startup
Technical Audience Chief Accountant Senior UE Designer
company
marketing Manager
&Developer Evangelist
Operation & Marketing (China) Product Development & Maintain

20. Hello, Partner : Join us to make the amazing
• Build the strong business team in US
• Enterprise business focus
• US site set up and operation
US Business US BD US
Partner Manager Operation
Operation & Marketing (US)

21. Community Translation
Professional Translation

22. Appendix
[1] Nataly Kelly and Robert G. Stewart，The Top 50 Language Service Providers，Common Sense Advisory, Inc.，2010
[2] Nataly Kelly, Robert G. Stewart，The Language Services Market: 2010，Common Sense Advisory, Inc.，2010
[3] Nataly Kelly, Robert G. Stewart，The Top 50 Language Service Providers，Common Sense Advisory, Inc., 2011
[4] Nataly Kelly, Robert G. Stewart，The Language Services Market: 2010，Common Sense Advisory, Inc.，2010
[5] Nataly Kelly, Robert G. Stewart，The Language Services Market: 2011 An Annual Review of the Translation, Localization, and Interpreting
Services Industry，Common Sense Advisory, Inc.，2011
[6] Rebecca Ray, Nataly Kelly, Robert G. Stewart，Translation Performance Metrics，Common Sense Advisory, Inc.，2011
[7] The Association of Language Companies，2011 Industry Survey，2011
[8] Translators Association of China, the Chinese language service industry questionnaire survey analysis report 2010, 2010
[9] The Chinese language service industry development status, problems and countermeasures - on the 2010 China International Language
Services Industry Conference keynote speech, 2010