Madrid preferred location for foreign investors presentation. Containing Madrid Key Figures; Reasons to invest in Madrid; Main Sectors information and the Services Offered by PromoMadrid to Foreign Investors.
4. 1. MADRID: KEY FACTS
THE MADRID REGION AT A GLANCE
Comprised of the Capital City, Madrid, MADRID in SPAIN
and the rest of the 179 municipalities:
Size: 8,028 km2 1.6% of Spain
Population (2011) : 13.8% of Spain
6.49 mill (1)
GDP (2011) :
19.7% of Spain
€211,669 mill (2)
Large foreign
population (2011) : 18.6% of Spain
Madrid region
1.07 mill (1)
Madrid City (region’s and country's capital)
Sources: (1) National Statistics Institute;
(2) Madrid Statistics Institute and National Statistics Institute
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5. 1. MADRID: KEY FACTS
REGIONAL ECONOMY DEPENDENT UPON THE SERVICE SECTOR AND
SUPPORTED BY A STRONG INDUSTRIAL BASE
Gross Value Added (*) by sector, Madrid 2011
Leading Economic Sectors
(%) (1)
Services
Agriculture Business Services and Real Estate
Construction 8.4%
0.1% Commerce
Industry 9.4% Transport and Communications
Financial Services
Industry
Paper products, Editing & Publishing
Chemicals (Pharma) and Plastics
Metal Industry
Electronics
Services 82.1%
(*) Gross Value Added : GDP less taxes on products plus subsidies on products
Source: (1) Madrid Statistics Institute
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6. 1. MADRID: KEY FACTS
TOP FOREIGN DIRECT INVESTMENT LOCATION IN SPAIN
When it comes to investing in Spain, Madrid always comes in 1st
Distribution of FDI by regions, Spain, 2007-2011
(%) (1)
Rest of Spain
21%
FDI to Madrid reached 72,071 mill. €
between 2007-2011 (1)
Catalonia Spain was the world’s 14th and
15%
Europe’s 6h largest recipient of FDI
64%
in 2010 (2)
Sources: (1) Ministry of Economy;
(2) World Investment Report 2011, UNCTAD
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7. 1.- MADRID: KEY FACTS
2.- WHY INVEST IN MADRID?
3.- MAIN INDUSTRIES
4.- SERVICES OFFERED BY PROMOMADRID
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8. 2. WHY INVEST IN MADRID?
DYNAMIC AND INTERNATIONAL BUSINESS CENTRE
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9. 2. WHY INVEST IN MADRID?
BUSINESS FRIENDLY GOVERNMENT
Fiscal policy friendly to foreign corporations: Holding
Companies, Tax Consolidation, Tax Credits for R&D activities
Expats pay only 24% income tax during the first 6 years (income
generated in Spain) (*)
Lowest regional personal income tax in Spain
2,04 days: average time for setting up a company (Telematic
procedure) (1)
Top “Business friendly” region in Spain (2)
(*) For annual incomes lower than 600,000 Euros
Source: (1) Ministry of Industry, Tourism and Trade, CIRCE, 2011; (2) “Business Freedom Index 2011” Thomson Reuters
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10. 2. WHY INVEST IN MADRID?
SPAIN’S ECONOMIC ENGINE …
Top Spanish region in terms of GDP and GDP per capita (2011) (1)
2.4% average annual growth in 2002-2011 (2)
Financial Centre of Spain, third in Europe and fourth worldwide (3)
Main business hub in Spain (more than 500,000 operative companies) : (4)
21% of all the companies created in Spain in 2011 are from Madrid (4)
53% of the 500 main Spanish companies are headquartered in Madrid (5)
First high technology exporter region in Spain (36% of the total of Spain) (6)
Source: (1) Regional statistics Institutes (for GDP data) and National Statistics Institute 2011 (for population data);
(2) Madrid Statistics Institute; (3) Madrid as Financial Center-Deloitte 2010; (4) National Statistics Institute;
(5) Actualidad Económica 2011; (6) Datacomex-ICEX 2011
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11. 2. WHY INVEST IN MADRID?
7th worldwide most … AND TOP WORLDWIDE BUSINESS CENTRE
attractive city for
business
Preferred location in Spain for foreign multinationals: over 5,000 foreign
companies are located in Madrid (1)
3rd European city and 7th Worldwide by number of top multinational
companies with operative headquarters : (3)
BBVA, ENDESA, REPSOL, SANTANDER, TELEFONICA, etc.
The Madrid region has a higher purchasing power than most of the other
European countries, such as Germany, the UK, France or Italy, with a
GDP per capita in 2011 of 32,616 €. (4)
5th European
Sources: (1) ORBIS 2012; (2) IBM Global Location Trends 2010; (3) UNCTAD; (4) Regional commercial centre (5)
Statistics Institute (for Madrid data) and Eurostat (for EU countries data); (5) Worldwide
Centers of Commerce Mastercard 2008
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12. 2. WHY INVEST IN MADRID?
EXCELLENT GEOSTRATEGIC LOCATION
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13. 2. WHY INVEST IN MADRID?
LOGISTICS CENTRE FOR THE IBERIAN PENINSULA
Transport by air Transport by land
Barajas Airport is the main National: heart of radial
airport of Spain and the 4th in
Barajas is of main airport
Europe in termsthepassenger
highway and railway system;
hub for high-speed trains.
trafficIberia and the 4th in
in (almost 50 million
passengersin terms ofis also the Since 2010 Spain boasts the
Europe in 2011). It
2nd airport in Europe in terms of EU’s largest high-speed rail
passenger traffic network (2nd in the
passenger capacity (70 million).(1)
Strategic link between world), with 1,800 miles in
Direct flights with more than
Europe and Latin America: service. (2)
208 cities worldwide in 67
30% of flights to Latin
countries(1)
More than 600 miles of
America are routed via highways in the region. (3)
Strategic link between Europe
Madrid(1) Within 8 hours by road of any
and Latin America: 1/3 of flights
market in Spain.
to Latin America are routed via
Madrid. (1) International: good road and
rail links to France and
Portugal. Impending
Transport by sea
connection to the French rail
The Dry Port in the Logistics Center of Coslada is 10 system.
minutes away from Barajas and connects Madrid with Regional: the public transport
the main Iberian ports in a few hours and at very low network provides
cost cheap, efficient and integrated
transit throughout the region’s
Sources: (1) AENA; (2) ADIF; (3) National Statistics Institute 8.000 km2.
Due to its inter-modal excellence, 60% of Spain’s largest logistic companies operate from
Madrid
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14. 2. WHY INVEST IN MADRID?
STRATEGIC PLATFORM TO SOUTHERN EUROPE, NORTHERN AFRICA AND LATIN
AMERICA
Bridge to more than 1,300 Million(*) potential customers
Main Multinationals with HQs for Southern Europe in
Madrid: Microsoft (Consumer Goods), Altran, Peribit
Networks, THQ, etc.
Main Multinationals with HQs for Europe in Madrid:
Europe
Alpargatas, BP Solar, Cigna, IBM, Reynolds
Ventures, Cemex, Sany Heavy Industry Co., etc.
Main Multinationals with HQs for EMEA in Madrid: Ericsson
Thyssenkrupp (Elevators), ICP Solar
Africa Technologies, Pemex, Grupo Modelo, etc.
South
Main Multinationals with HQs for Latin America in Madrid:
America
Alcatel, Atlantic Cooper, BT, Qualcom, WincorNixdorf, etc.
Spain is the 2nd investor in Latin America (LAM) in 1990-
2010 (1)
(*) European Union , Mediterranean countries & LAM;
Madrid represented 60% of Spain’s investment in LAM in
Sources: (1) Cepal 2011; (2) Ministry of Economy; 2007-2011 (2)
(3) Survey AHK, German Chamber of Commerce in Spain 2010.
“50% of all German subsidiaries in Spain are 14 involved in
third markets’ decision-making” (3)
15. 2. WHY INVEST IN MADRID?
SCIENTIFIC AND TECHNOLOGICAL DEVELOPMENT CENTRE
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16. 2. WHY INVEST IN MADRID?
PRO-R&D GOVERNMENT
R&D Weight in GDP in 2010
R&D goal in Madrid: to reach 3% of Madrid’s GDP by
2.02% (1)
2.00% (2) 2013
1.63% (1)
Madrid, number 1 Region in Spain in terms of R&D
1.39% (1) expenditure as percentage of GDP (2.02%). (1)
R&D expenditure of Spain and Madrid has increased
in last years ( Madrid, from 1.92% of GDP in 2007 to
2.02% of GDP in 2010. (1)
Regional, National
and European I PRIDI 2009-2012
incentives Regional Plan for
Research + Development +
Innovation
Source: (1) National Statistics Institute; (2) Eurostat
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17. 2. WHY INVEST IN MADRID?
SPAIN’S MAIN R&D HUB 4.5 million s.q.m. devoted to science and technology clusters
R&D Professionals 2010 (1)
Madrid
25%
Univ.
Çomplutense
Univ. Autónoma
Rest of Spain 75% de Madrid
National R&D Expenditure 2010 (1)
Madrid
26% Universidad
Politécnica
de Madrid
Rest of Spain 74%
Corporate R&D’s GVA 2010 (1)
Madrid
28%
Rest of Spain 72% Universidad
Carlos III
Source: (1) National Statistics Institute
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18. 2. WHY INVEST IN MADRID?
… SECOND EUROPEAN HIGH TECHNOLOGY REGION
High-tech employment in EU-27, 2010 (1)
Madrid is in 6th position according to
Buck Consultants’ 2009 ranking
“EuropeanTech City Index”
“One of Madrid’s competitive advantages is the
high number of universities with R&D
practices, which are so useful for the group’s
innovation processes.”
Alvaro Alcina, Strategic Development and External
Relations Director, ALCATEL
Source: (1) Eurostat, Regional Employment in High Tech Sectors
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20. 2. WHY INVEST IN MADRID?
..CCOMPETITIVE REAL ESTATE COSTS…
Office rental prices European office space
(€/Sq.m/annum) (1) availability ranking (2)
336 Berlín 1
Frankfurt 408 Bucharest 2
Milan 500 3
Mumbai 641 Leeds 4
Sydney 651 Birmingham 4
Paris 750 Barcelona 6
Moscow 754 Dublin 7
Hong Kong 901 Bratislava 8
Tokyo 1,051 Frankfurt 9
London 1,067 London 10
Source: (1) Knight Frank Global Real Estate Annual Review 2011; (2) European Cities Monitor 2011, Cushman & Wakefield
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21. 2. WHY INVEST IN MADRID?
… AND LABOUR COSTS IN SPAIN …
Euro Zone Labour costs
(€/hour)1
20,6 €
Euro Zone 23,1 €
EU 27 27,6 €
ITALY 26,8 €
AUSTRIA 29,2 €
FINLAND 29,7 €
GERMANY 30,1 €
NETHERLANDS 31,1 €
FRANCE 34,2 €
BELGIUM 39,3 €
Source: (1) Eurostat , April 2012
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22. 2. WHY INVEST IN MADRID?
… AND IN MADRID
Annual Total Remuneration Benchmarking in Europe, 2010 (€) (1)
JOB TITLE Madrid London Paris Milan Amsterdam Brussels Munich Geneva
Marketing Middle
64 578 65 367 67 507 71 779 75 579 79 039 91 304 119 386
Management
Difference with
1,22% 4,50% 11,15% 17% 22,30% 41,30% 84,80%
Madrid
Auditor 45 366 47 602 48 972 47 596 56 536 59 328 69 698 96 234
Difference with
- 5% 8% 4,90% 24,60% 30,70% 53,60% 112%
Madrid
Labour costs are distinctly low when compared with those of other Western European
countries
In comparison to its neighbors from the European-15, labour costs in Madrid are 26% lower
overall
Source: (1) Watson Wyatt Global 50, 2010
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23. 2. WHY INVEST IN MADRID?
HIGHLY QUALIFIED AND DIVERSE HUMAN CAPITAL
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24. 2. WHY INVEST IN MADRID?
QUALIFIED WORKFORCE
Population with tertiary education, 2010 (1)
17 universities (plus 2 distance
learning universities)
University graduates: more than
35,000 per year (2)
Doctorates: more than 1,800 per
year (2)
Number of university students:
195,000 per year (2)
Engineering students: 45,000 per
year (2)
Source: (1) Eurostat; (2) National Statistics Institute
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25. 2. WHY INVEST IN MADRID?
LARGE AND MULTINATIONAL LABOUR POOL
More than 3.3 million professionals (4Q 2011) (1)
Available
workforce
Unemployment rate: 18.5% (4Q 2011) (1)
Europe’s 3rd largest metropolitan area (2)
1,07 million foreigners (18.6% of the population) (3)
More than 11,000 foreign students per year (4.4% of total university
students, higher than the national average of 3.2%) (4)
International 36% of the Spanish population speaks one or more foreign languages fluently
Madrid concentrates the highest percentage of students learning a foreign
language in Spain: 91.4% English, 16.5% French and 1.5% German (5)
Spain 1st destination in Europe under ERASMUS program
Source: (1) National Statistics Institute; (2) UN-World Urbanization Prospects 2007; (3) National Statistics Institute; (4) Ministry of Education 2010-11; (5) Financial Times 2009
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27. 2. WHY INVEST IN MADRID?
ABILITY TO ATTRACT AND RETAIN TALENT
“Madrid, my new home. Best for life and business”
Ruth Härdle, Eurocopter Spain, R&D Configuration Management
Spain # 1 in terms of quality of life for expatriates (1)
Top Quality Multilingual Education: 50 international schools, 242
bilingual public schools and 32 bilingual public high-schools.
Universal health system with 87 hospitals.
Madrid is the 2nd city in the world by quality of its health system. (2)
Wide range of cultural and leisure activities:
Museums, Theatres, Concert Halls, Theme Parks, etc.
Sailing and skiing within 1 hour of Madrid’s downtown
Outstanding weather: 2.769 hours of sun per year (15ºc)
“Madrid has the best combination of whatever a businessman needs”
Ricardo Weiss, TAVEX-Brasil, Corporate General Manager
Source: (1) HSBC 2011; (2) Global Cities 2011, Euromoney.
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28. 1.- MADRID: KEY FACTS
2.- WHY INVEST IN MADRID?
3.- MAIN INDUSTRIES
4.- SERVICES OFFERED BY PROMOMADRID
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29. 3. MAIN INDUSTRIES
INVESTMENT SECTORS
IT and Telecommunications Logistics, Retail & Hospitality Clean Energies
IBM, Alcatel-Lucent, DHL, FEDEX, Kiala, Pal Iberdrola,
BT, Toshiba, Nokia, letways, Accor Petratherm, MT-
HP, Oracle, Atos, , Autogrill, Decathlon, Enerterra, Suzlon,
BT, Motorola, H&M, Leroy Vestas, Sunpower,
Siemens, Microsoft, Merlin, McDonalds, Ne Suntech, First
SAP, Vodafone, wrest, Primark, Travell Solar, Yingli Solar,
Google, Accenture odge ABB
Aerospace Life Sciences Finance
EADS, Boeing, Airbus, ICBC,BMCE,
Pfizer, Bristol Myers Deutsche Bank,
Eurocopter, Thales
Squibb, GSK, Sanofi Barclays, BNP-
Alenia Space, Alcatel,
Aventis, MSD, Lilly, Paribas, Western
EuroProp Int., General
Janssen Cilag, Novo Union, Generali,
Dynamics, CAE, Safran
Nordisk, Italfarmaco, AXA, Allianz , Saxo
Gr., Hexcel,
Merck Serono, Bayer Bank, CIGNA, Zürich
RR Plc, Goodrich
Business Services
Clifford Chance, DLA
Pipper,Baker&McKenzie,
Boston
Consulting,PWC, Deloitte,
KPMG, E&Y,Voith, Jacobs,
FW, Mc Cann-
Erikson, DDB
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30. 3. MAIN INDUSTRIES
INVESTMENT OPPORTUNITIES
R&D and Excellence Centres Regional HQs & SSC Distribution Centers
Abbott, Carrefour,
IBM, Boeing, Ericsson Accenture, Altran, BT, Danone, Dunlop,
, Motorola, HP, GSK, J Cigna, Cemex, Grupo Inditex, Fnac,
anssen- Modelo,BMCE, Daimler Holmen Paper,
Cilag, Lilly, Alcatel- , Deloitte, Ericsson, IB Legrand, Lilly, MSD,
Lucent, Pfizer, Sieme M, Praxair, Pemex, Ro Míele, Renault,
ns, Vodafone, Sanofi che, Microsoft, Nixdor Roche,Toys-R-Us,
Aventis f, Thyssen Krupp Valeo, WEG
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31. 1.- MADRID: KEY FACTS
2.- WHY INVEST IN MADRID?
3.- MAIN INDUSTRIES
4.- SERVICES OFFERED BY PROMOMADRID
31
32. 4. SERVICES OFFERED BY
PROMOMADRID
We provide companies with information and advice throughout
their investment decision process and implementation
PRELIMINARY
OBJECTIVES IMPLEMENTATION
STUDY
To attract new Advice and supply Advice and support
foreign companies to of tailor-made to commence
the Region of Madrid information operations in Madrid
To help foreign Organization of
companies already visit to Madrid
settled in Madrid to
increase their
business
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33. 4. SERVICES OFFERED BY
PROMOMADRID
PRELIMINARY
IMPLEMENTATION
STUDY
PRELIMINARY STUDY
Economic data: macroeconomic and demographic, regional and local
figures
Market intelligence
Legislation: investment, company, labour and social security, tax and
accounting
Business and Operational Costs: labour, property, utilities, pricing and
setting-up costs
Property availability: rental/sales, industrial/office and warehouse/labs
Support programmes and Available incentives
The most suitable product and service providers
The search for potential partnerships, strategic alliances and joint
ventures with local companies
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34. 4. SERVICES OFFERED BY
PROMOMADRID
PRELIMINARY
IMPLEMENTATION
STUDY
PRELIMINARY STUDY
Organize client’s visit to Madrid
Organize visits to potential location sites
Arrange meetings with foreign businesses located in Madrid
Meetings with sectorial associations and incentive management entities
Programme of visits to companies who may be potential investment partners
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35. 4. SERVICES OFFERED BY
PROMOMADRID
PRELIMINARY
IMPLEMENTATION
STUDY
IMPLEMENTATION
Practical guidance with administrative procedures
Liaisons with local, regional, and national institutions
Help in finding project financing
Advice regarding obtaining business incentives
Help in choosing and securing final location
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36. 4. SERVICES OFFERED BY
PROMOMADRID
THIS CUSTOMIZED INFORMATION AND GUIDANCE
WILL BE PROVIDED AT NO CHARGE AND ON A
STRICTLY CONFIDENTIAL BASIS
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