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2. How many years it took to reach 50 million
members?
Radio: 38 years
It only took 2 years for Facebook to
reach 50 million members.
TVC: 13 years
Internet: 4 years
iPod: 3 years
6. Internet has entered our life.
We used it to be in contact with each other.
It started to be a talking subject in films.
7. Internet has entered our life.
We used it to be in contact with each other.
It started to be a talking subject in films.
We gathered information.
8. Internet has entered our life.
We used it to be in contact with each other.
It started to be a talking subject in films.
We gathered information.
eached tons of information all across the globe.
9. Internet has entered our life.
We used it to be in contact with each other.
It started to be a talking subject in films.
We gathered information.
eached tons of information all across the globe.
We entered into data and information era.
10. 1998
Internet has entered our life.
We used it to be in contact with each other.
It started to be a talking subject in films.
We gathered information.
eached tons of information all across the globe.
We entered into data and information era.
11. 1998 2006
Internet has entered our life.
We used it to be in contact with each other.
It started to be a talking subject in films.
We gathered information.
eached tons of information all across the globe.
We entered into data and information era.
12. 1998 2006
Internet has entered our life. We switched from one way communication into two w
We used it to be in contact with each other.
It started to be a talking subject in films.
We gathered information.
eached tons of information all across the globe.
We entered into data and information era.
13. 1998 2006
Internet has entered our life. We switched from one way communication into two w
We used it to be in contact with each other. We started to share gathered information and news.
It started to be a talking subject in films.
We gathered information.
eached tons of information all across the globe.
We entered into data and information era.
14. 1998 2006
Internet has entered our life. We switched from one way communication into two w
We used it to be in contact with each other. We started to share gathered information and news.
It started to be a talking subject in films. We received feedbacks from what we shared.
We gathered information.
eached tons of information all across the globe.
We entered into data and information era.
15. 1998 2006
Internet has entered our life. We switched from one way communication into two w
We used it to be in contact with each other. We started to share gathered information and news.
It started to be a talking subject in films. We received feedbacks from what we shared.
We gathered information. The phrase “people” has made it presence in the inter
eached tons of information all across the globe.
We entered into data and information era.
16. 1998 2006
Internet has entered our life. We switched from one way communication into two w
We used it to be in contact with each other. We started to share gathered information and news.
It started to be a talking subject in films. We received feedbacks from what we shared.
We gathered information. The phrase “people” has made it presence in the inter
eached tons of information all across the globe. For us; internet is just a tool.
We entered into data and information era.
17. 1998 2006
Internet has entered our life. We switched from one way communication into two w
We used it to be in contact with each other. We started to share gathered information and news.
It started to be a talking subject in films. We received feedbacks from what we shared.
We gathered information. The phrase “people” has made it presence in the inter
eached tons of information all across the globe. For us; internet is just a tool.
We entered into data and information era. We surpassed the informational age.
18. 1998vs. 2006
Internet has entered our life. We switched from one way communication into two w
We used it to be in contact with each other. We started to share gathered information and news.
It started to be a talking subject in films. We received feedbacks from what we shared.
We gathered information. The phrase “people” has made it presence in the inter
eached tons of information all across the globe. For us; internet is just a tool.
We entered into data and information era. We surpassed the informational age.
23. Media vs. Social Media
Media owner pin points the communicational
areas.
24. Media vs. Social Media
Media owner pin points the communicational Consumers pin points the
areas. communicational areas.
25. Media vs. Social Media
Media owner pin points the communicational Consumers pin points the
areas. communicational areas.
Brand is in total control.
26. Media vs. Social Media
Media owner pin points the communicational Consumers pin points the
areas. communicational areas.
Brand is in total control. Consumer is in total control.
27. Media vs. Social Media
Media owner pin points the communicational Consumers pin points the
areas. communicational areas.
Brand is in total control. Consumer is in total control.
Carrying a one way communication
only.
28. Media vs. Social Media
Media owner pin points the communicational Consumers pin points the
areas. communicational areas.
Brand is in total control. Consumer is in total control.
Carrying a one way communication
Two sided communication.
only.
29. Media vs. Social Media
Media owner pin points the communicational Consumers pin points the
areas. communicational areas.
Brand is in total control. Consumer is in total control.
Carrying a one way communication
Two sided communication.
only.
Repeats messages.
30. Media vs. Social Media
Media owner pin points the communicational Consumers pin points the
areas. communicational areas.
Brand is in total control. Consumer is in total control.
Carrying a one way communication
Two sided communication.
only.
Repeats messages. Adapted only to the message.
31. Media vs. Social Media
Media owner pin points the communicational Consumers pin points the
areas. communicational areas.
Brand is in total control. Consumer is in total control.
Carrying a one way communication
Two sided communication.
only.
Repeats messages. Adapted only to the message.
Brand oriented.
32. Media vs. Social Media
Media owner pin points the communicational Consumers pin points the
areas. communicational areas.
Brand is in total control. Consumer is in total control.
Carrying a one way communication
Two sided communication.
only.
Repeats messages. Adapted only to the message.
Brand oriented. Consumer oriented / Adds value.
33. Media vs. Social Media
Media owner pin points the communicational Consumers pin points the
areas. communicational areas.
Brand is in total control. Consumer is in total control.
Carrying a one way communication
Two sided communication.
only.
Repeats messages. Adapted only to the message.
Brand oriented. Consumer oriented / Adds value.
Entertains.
34. Media vs. Social Media
Media owner pin points the communicational Consumers pin points the
areas. communicational areas.
Brand is in total control. Consumer is in total control.
Carrying a one way communication
Two sided communication.
only.
Repeats messages. Adapted only to the message.
Brand oriented. Consumer oriented / Adds value.
Entertains. Interacts, interested and a part of it.
35. Media vs. Social Media
Media owner pin points the communicational Consumers pin points the
areas. communicational areas.
Brand is in total control. Consumer is in total control.
Carrying a one way communication
Two sided communication.
only.
Repeats messages. Adapted only to the message.
Brand oriented. Consumer oriented / Adds value.
Entertains. Interacts, interested and a part of it.
Brands create the content.
36. Media vs. Social Media
Media owner pin points the communicational Consumers pin points the
areas. communicational areas.
Brand is in total control. Consumer is in total control.
Carrying a one way communication
Two sided communication.
only.
Repeats messages. Adapted only to the message.
Brand oriented. Consumer oriented / Adds value.
Entertains. Interacts, interested and a part of it.
Brands create the content. Consumers create the content.
37.
38. Leading Actors of Social Media
The most popular platforms on Social
Media are Facebook, Pinterest,
Google+, Youtube, Instagram,
Twitter and Foursquare.
40. Twitter / 2012 - 500 Million Users
* Founded by Jack Dorsey.
* 175 million unique tweets are posted everyday. About 1
million new accounts open everyday.
* 75 million users in 2011, 175 million users in 2012. The
platform grew more than %100 in just one year.
* The new information center for BTL and ATL media. A
channel where famous people follow their own profiles.
Average follower rate for Turkey is 151.
* According to Twitter's calculations, the amount of tweets
sent in one day is enough to write a 10 million-page book
or 8,163 copies of War and Peace.
* Twitter handles more search queries per month than Bing
and Yahoo combined.
* The first day Twitter was made public there were a total
of 224 tweets. In July 2011, the rate of tweets was 224 in
under one-tenth of a second.
* 1.7 million tweets are sent
everyday in Turkey which equals to
20 tweets every 1 second. The most
traffic is reported between 21:00 -
22:00 throughout Fridays.
* There are 8 million unique users in
Turkey.
42. Facebook / 2012 - 901 Million Users
* Founded by Mark Zuckerberg.
* LIKE button is clicked over 1.875.000 times in one
minute.
* About 2/3 of Turkey’s population is using Facebook.
Thats about 32 million people. Turkey is the world’s 4th
active Facebook user country.
* Facebook has 400 million active mobile users.
* 250 million photographs are uploaded everyday.
* The average Facebook user spends about 55 minutes a
day, about 6.50 hours a week, and about 1.20 days a
month on the site.
* The most visited website in
Turkey. More than %34 of internet
traffic is generated through
Facebook.
* An average Turkish person spends
56 minutes a day on Facebook.
* The gender ratio for Turkey is %63
male, %37 female. %37.5 of people
connected to Facebook lives in
Istanbul.
44. Youtube / 2012 - 500 Million Users
* Founded by Chad Hurley.
* 4 trillion views are generated in a day.
* Total length of the video uploads in a month is equal to 3
billion hours.
* 48 hours of video is uploaded every minute.
* Evolution of Dance video has beat total view record with
194 million total displaying in 2009.
* If NBC and ABC were live 24 hours a day all year long, they
would have aired less videos than what is being uploaded to
Youtube in just 2 months.
* More than %70 of traffic generated to Youtube comes from
outside the USA.
* 3 trillion videos in a month are
viewed in Turkey. 24 hours of video
is uploaded every minute. These
videos are viewed more than 2 billion
times a day.
* Even when Youtube was not legal in
Turkey, it still got into the top 10 list
of the busiest sites.
46. Pinterest / 2012 - 12 Million Users
* Founded by Ben Silbermann.
* 89 minutes per user is spent in a month span.
* 9 million users are connected via Facebook.
* Pinterest has grown %50 faster than any other social
platforms. (Pinterets is the only platform that increased
145% in 1 year)
* Pinterest captures more user attention than Facebook
does. An average user spends just about 15.8 minutes for
pinning whereas in Facebook an average user spends 12.1
minutes uploading photographs.
* 2/3 of Pinterest users families has an 100.00 dolar
annual income every year.
* 2.2 million daily active users. Pinterest drives more
referral traffic to web sites than YouTube, Google+, and
LinkedIn combined.
* Pinterest is heading towards being the number 1 site
where the WOM effect is felt the most.
* Active number of users in Turkey:
175.000. Daily visitors: 10.000. Average
time spent on the site: 5,9 minutes.
48. Google+ / 2012 - 170 Million Users
* Founded by Larry Page and Sergey Brin
* The number of active users by the end of 2012 is
predicted to be over 400 million.
* It took only 6 months to reach 50 million user mark.
* Google+ button is clicked more than 5 billon times a day.
* Google+ adds approximately 625,000 new users every
day. Think about the whole city of Kocaeli joining the
platform?
* Google+ was developed under the code name “Emerald
Sea.” The code name came from the fact that Google+
presented an opportunity to sail to new horizons or drown
in the wave of social media sites.
* There are 450.000 unique users in
Turkey.
50. FourSquare / 2012 - 10 Million Users
* Founded by Dennis Crowley and Naveen Selvadura
* 2.000 check-in’s every 60 seconds.
* %86 of users check-in at least once a day.
* %56 of users are affected by special offers and
promotions.
* %31 of mobile users across the globe use Foursquare.
* The official Foursquare day is 16th of March.
* The most check-in’s earned from a movie last year was
Harry Potter and the Deathly Hallows Part 1, Eclipse and
Inception.
* The most popular brand pages are TV, Bravo and History
Channel; every one of them have just about 100.000
followers.
52. Instagram / 2012 - 40 Million Users
* Founded by Kevin Systrom and Mike Krieger
* A photo is uploaded every 58 seconds.
* Facebook bought Instagram with 13 of its staff members
for 1 billion dolars.
* The creators of Instagram got the name from a
combination of the fact that old Polaroid cameras
marketed themselves as "instant" and the fact that they
felt snapshots were like telegrams that got sent over the
wire to others.
* The photo sharing site Flicker reached 100 million photo
upload number in 2 years whereas Instagram did this only
in 8 months.
* On March 2012, Instagram started giving service to
Android users all around the world. 2.000 people
registered tot he service under a minute.
* There are more than 400.000 photos
with the hashtag #istanbul.
54. LinkedIN / 2012 - 150 Million Users
* 150 million users; that’s more than 7 times the
population of New York state.
* Stack of 100 million business cards: 98,125 feet
* %45 of total users live in the US, %55 are from outside
the US.
* The largest sector is Service with %20 ratio.
* 1 million new users are registered every 12 days.
* An average linkedIN user spends 21 minutes on the site.
* Members of LinkedIn come from more than 200
countries and represent every continent.
* A new member is added tot he family every second.
LinkedIN had 50 million users 2011 whereas in 2012 this
number increased by %100 to 100 million users.
* Turkey has more than 1 million
users.
* The top 3 sectors represented by
Turkish users are: Banking, IT and
Construction.
* Kariyer.net is the only competitor
in terms of total visitors. LinkedIN
left Kariyer.net behind the race.
56. Wikipedia / 2011 - 40 Million Users
* Founded in 2011.
* It has 18 million subjects under 200 languages. This
number was 14 million last year.
* If Wikipedia was an encyclopedia, it had to be over 2.25
million pages long. You would need more than 123 years
to read it.
* They are getting close to %100 accuracy every single day.
* There are 3,881,516 subjects in the English Wikipedia.
These informations add up to 952 volumes of Britannica
Encyclopedia.
*27 million pages of content.
* More than %99 of content can be seen in the first 10
searches in Google.
* Students tend to use Wikipedia more than libraries.
* When compared to university books, Wikipedia holds a
%98 accuracy rate.
* Their target is to increase the female editor ratio by %25
while increasing the daily editors to 200.00 by the end of
2015.
58. The Record Holders of Social Media
The record breaking video of 2009
was Evolution of Dance with 194
million views.
Facebook bought Instagram with 13
of its employees for 1 billion
dolars.
59. The Record Holders of Social Media
Lady Gaga is the champion of
Twitter with 26 million followers.
The most likes on a Facebook wall is
47,297,573
60. The Record Holders of Social Media
Google+ button is clicked more than 5
billion times a day.
Pinterest drives more referral traffic to
web sites than YouTube, Google+, and
LinkedIN combined.
61.
62. 2012
Up until Facebook introduced frictionless
sharing, users by default had more control
Like is over! over their own version of the social Web.
Sharing content to Facebook meant clicking
the "Like" button, cutting and pasting a link
into the status update box, "checking in" on
Life starts! Facebook or Foursquare and clicking the re-
tweet button on Twitter. Frictionless sharing is
here to stay.
Open Graph is designed to duplicate that
marketing process but free the content
Refreshing era is over producer from having to re-create the in-
network Facebook Page for each product.
The producer can instead add semantic
tags to any web page that identify it as a
Constant flow is starting particular entity in Facebook's database,
and add widgets to the page with which
Facebook-using visitors can interact
(including adding themselves as fans).
No more getting in contact
with the crowd Brands are caring more on what users
think and act compared to what brands
want people to think and act.
Target oriented
communication starts
63. Notes
Social Media is the future of communication, a countless array of internet based tools and
platforms that increase and enhance the sharing of information. This new form of media makes
the transfer of text, photos, audio, video, and information in general increasingly fluid among
internet users. Social Media has relevance not only for regular internet users, but businesses as
well.
Social Media is changing the way/understanding of people’s purchases and the way they
communicate with each other. Facebook pages started to hold great value for brands.
Facebook and Social Networks are the Number One Online Activity Tools.
Turkish internet users live in the social networks. An average Facebook user spends 30 minutes a
day on the network. The same number for e-mail’s is only 3 minutes.
More than %85 of people who connect to the internet from Turkey watch just about an hour of TV
everyday. 1 out of every 5 internet user watches TV via stream online. Turkey is one of the top
countries who tend to watch TV online.
The ratio for connecting to Facebook via mobile is increasing everyday. 450 million people reach
Facebook via mobile. This ratio in Turkey is over %50.