1. BUILDING BUSINESS PROFIT BY BUILDING BUSINESS PROFILE
© Propeller Group
Limited 2012

2. WHY PROPELLER?
EXPERTS DATA ADD VALUE
in PR for media, on all trade media and by spotting
advertising and digital events enabling opportunities and
companies forward planning making them happen
NETWORK WE WRITE PORTFOLIO
of influencers that we articles for you to save of clients with mutual
utilise to benefit you you time benefits to create
shared opps
BESIDES TOP-RANK TRADITIONAL PR SKILLS, WE OFFER
• B2B social media and organic SEO
• Exec team Media training by Propeller CEO Martin Loat
• Digital experts ourselves with new B2B apps unit
• Creative partners who can produce animation, infographics and video content
© Propeller Group
Limited 2012

3. BREADTH AND DEPTH OF EXPERIENCE
© Propeller Group
Limited 2012

4. WHAT OUR CLIENTS SAY ABOUT US
“Propeller has been an important partner for goviral in
the creation of our brand and the communication that
we’ve wanted to share with the market. They are a
very exciting company to work with.”
Jimmy Maymann, Founder, goviral and SVP, AOL
(following AOL acquisition of goviral in 2011)
“Propeller understands our business model andin the
“We’ve had awesome success in building a brand ethos,
which enables them to all thanks to Propeller. The coup
market place here...and proactively grasp every relevant
was my appearance on the BBC’s The Money Programme
opportunity that arises. Their hard work and dedication
with Sir Martin Sorrell and Rupert Murdoch which is testament
to our business has to access the media in Europe.”
to Propeller’s ability made sure that we are represented
in the right way, to the right media.”
Cameron Yuill, CEO, AdGent Digital
Jason Goodman, CEO Albion
© Propeller Group
Limited 2012

5. THE PROPELLER TEAM
© Propeller Group
Limited 2012

6. OUR OWN NETWORK OF INFLUENCERS
Propeller’s extensive network of digital, publishing, and advertising influencers
share their ideas on Propeller’s Youtube Channel
Propeller’s extensive network of digital, publishing and advertising influencers share ideas on
Propeller TV.
C illa S nowb all C lau d ine C o llins Jon ath an Allan
G rou p C h airm an and C E O M anaging D ire ctor S ale s D ire ctor
AM V BB D O M e d iaC om C h anne l 4
Mark H owe N ige l S h arro cks S te p h e n M iron
MD Age n cy O p e rations U K C E O N orth e rn E u rop e CEO
& E u rop e , G oogle Ae gis Me d ia G lob al R ad io
© Propeller Group
Limited 2012

7. PROPELLER’S APPROACH
Propeller believes that to deliver truly effective and measurable
communications results for our clients, we must identify and
shape compelling content that engages the influencers they
need to reach. We do this by Turning Up The Volume, Adding
Value and Thinking Big across Online, Offline and Eyeline™
channels.
© Propeller Group
Limited 2012

8. EXAMPLES OF OUR WORK
© Propeller Group
Limited 2012

9. PROPELLER PR OUTPUTS
© Propeller Group
Limited 2012

10. MAXIMISING COMPANY LAUNCH
Propeller secured Linkdex a
Company Launch interview
with The Telegraph, followed
up by a recurring series of
instructional pieces on the
Telegraph website to reinforce
key messages to the target
market and boost the
company’s own SEO rankings.
© Propeller Group
Limited 2012

11. MAXIMISING COMPANY LAUNCH
Boosting Linkdex’s own
traffic and SEO rankings,
the first two online articles
generated 30 facebook
likes and nearly 170
tweets.
Links to the Linkdex
website generated 155
visits with the lowest
bounce rate.
© Propeller Group
Limited 2012

12. MAXIMISING COMPANY LAUNCH
Simultaneously, Propeller
arranged an interview on Sky
News to explain SEO and
Linkdex to a wider
technology audience.
© Propeller Group
Limited 2012

13. RAISING DIRECTOR PROFILE
Propeller places entrepreneurial clients in Money Week’s “My first million” slot
to publicise their business successes.
Featuring TH_NK CEO Tarek Nseir
in the FT’s business wisdom slot
positioned him as a business
leader
© Propeller Group
Limited 2012

14. RAISING DIRECTOR PROFILE
Propeller secured the
prestigious “How I Made
It” interview slot in the
Sunday Times for Tarek
Nseir
© Propeller Group
Limited 2012

15. PROPELLER PR OUTPUTS
© Propeller Group
Limited 2012

16. THOUGHT LEADERSHIP
Following Goviral’s sale to AOL for
$96 million in 2011 Propeller
exploited the news to place
founder Jimmy Maymann in a
business feature about life after
the deal, which appeared in the
FT’s am briefing email as well as in
print and online
© Propeller Group
Limited 2012

17. RAISING PROFILE
We helped build the profile
of AdGent Digital CEO,
Cameron Yuill, and placed
him on The BBC Money
Programme - ‘Future of
Newspapers’ – alongside Sir
Martin Sorrell and Rupert
Murdoch.
By placing regular coverage in key national and industry channels
Propeller generated regular new business for AdGent Digital.
© Propeller Group
Limited 2012

18. THOUGHT LEADERSHIP
Propeller set up an interview with Jason Goodman CEO of digital-led ad
agency Albion to explain why advertising needs technicians and data
experts. It was a half page in the Daily Telegraph and led to many contacts
being made. © Propeller Group
Limited 2012

19. CONTENT CREATION
Propeller worked with goviral to create Top 10s of the most viewed virals
to secure blanket national coverage and build the reputation of goviral
as leaders in viral distribution
© Propeller Group
Limited 2012

20. SPEAKER PLATFORMS
Propeller delivers speaker opportunities that get you in front of
the influencers you want to reach
Mads Holmen, Planning Director,
Shaun Gregory, MD, O2 Media
Goviral
Tarek Nseir, founder and CEO, Paul Hayes, Managing Director
TH_NK News International Commercial
© Propeller Group
Limited 2012

21. PROPELLER PR OUTPUTS
© Propeller Group
Limited 2012

22. SHAREABLE CONTENT
Propeller optimised its expertise in the
media and tech space and partnered
with Cision to conceive and create The
UK’S tech influence 25 infographic,
topped by the BBC’s Rory Cellan-Jones.
Propeller created a static version and
an interactive one pulling in tweets from
the Tech Influence 25.
© Propeller Group
Limited 2012

23. CREATING VIDEO CONTENT
To support the launch of video adserving company Vindico and create
thought leadership, Propeller used its extensive network of contacts to
create a video promoting the strength of the online video market.
© Propeller Group
Limited 2012

24. INDUSTRY LEADER DINNERS
Propeller brings together our established networks of influential
business people to create networking opportunities for our clients.
Andrew James Wildman, Ellie Edwards, Jonathan Allan, Stephen Miron,
Stephens, MD & VP Sales MD, Sales Director, CEO,
CEO, UK, Yahoo! Quisma Channel 4 Global Radio
Goodstuff Jon Claydon,
Chairman,
Work Club
Claudine Collins, Nick Bampton, Paul Wright,
Martin Loat, Head of Commercial Chief Digital
Linda Grant,
CEO, Propeller Investment, Sales Director, Officer, OMD
MD, Metro
Group Mediacom Channel Five UK
© Propeller Group
Limited 2012

25. For more info, please contact:
Mihiri Bonney
0044 203 301 5335
Mihiri.Bonney@propellergroup.com
© Propeller Group
Limited 2012