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Lead, Attract, Retain and Profit:  “The Customer-Centric Search Solution”
A Relevant Amenity Attracts More Prospects  “ She [Prima Walker] knows that  amenities play a large part in garnering initial interest in a community . ‘People start imagining their lifestyle using those amenities,’ she explains. ‘They start to visualize… how easy life will be… ’ ” – Multifamilypro article To be valuable, amenities need to be relevant. Property Centric, in association with Vortaloptics’ search technology, builds  custom local search engines designed to parallel your current growth and customer service initiatives … ,[object Object],[object Object],[object Object],[object Object]
Vortaloptics Technology – Foundation for Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Right Search Solution:  Controllable, Relevant and Profitable Corporate Headquarters  Las Vegas Nevada
Value Proposition: Customer-Centric Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Superior Service Through Control
Quick Win #1: Lead ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keep your brand  ahead of the competition
Quick Win #2: Attract ,[object Object],[object Object],[object Object],[object Object],Unique amenity  drives traffic to your website  from the major search engines and helps to  encourage  more prospects to conduct a property tour
Quick Win #3: Retain ,[object Object],Empower your  residents with an amenity  that improves their daily lives and provides the  best results ,[object Object],[object Object],[object Object],[object Object]
How It Works ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ease of Implementation Integrate existing partners and advertisers into the search and web directories Quick Links go to pre-defined directory search results sorted by paid ranking and relevance Customer use Search Bar to locate information, community events or merchants by keyword Add links to an online directory of merchants All your staff needs to do is just add some simple HTML into your existing site. Increase in-house database and build business-to-consumer relationships through Monthly Winners promotion
Local Results Your Customers Trust ,[object Object],[object Object],Because your search engine is built to provide only relevant community and lifestyle results, the results are on-target, every time.
Win-Win-Win Proposition - the ROI Factor  ,[object Object],[object Object],[object Object],[object Object]
Quick Win #4: Profit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fact: More retailers are  shifting advertising dollars to local and vertical markets , citing greater efficiency in delivering qualified leads and customers & lower acquisition costs. Leverage your client base:  Achieve monthly recurring revenue 2. RESIDENT GIVEAWAYS Build your in-house opt-in database with a Monthly Winner’s promotion ( see example here ). Barter items for the giveaway are collected from local businesses which add to your overall return on investment. 3. SEARCH ENGINE MARKETING Potential to recover monthly marketing costs from search engine marketing and lead generation campaigns. Once your website is regularly found more easily at major search engines for local area search phrases, your traffic can increase without additional expenditures.
Solution: Control = Profit ,[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Advantage We deliver search that:   Is built faster to your specifications Is more economical than any other custom search product Is more relevant   Makes you more money Builds and protects your brand
“Why can’t we do this ourselves?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summarizing Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Only Property Centric offers all of these features to property management companies
Contact: Rob Remus  President Property Centric, Inc. www.propertycentric.com [email_address] Phone: 866.889.5500   Ext. 719 Fax: 877.512.5500

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Lead, Attract, Retain and Profit with Customer-Centric Search

  • 1. Lead, Attract, Retain and Profit: “The Customer-Centric Search Solution”
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  • 9. Ease of Implementation Integrate existing partners and advertisers into the search and web directories Quick Links go to pre-defined directory search results sorted by paid ranking and relevance Customer use Search Bar to locate information, community events or merchants by keyword Add links to an online directory of merchants All your staff needs to do is just add some simple HTML into your existing site. Increase in-house database and build business-to-consumer relationships through Monthly Winners promotion
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  • 14. Competitive Advantage We deliver search that: Is built faster to your specifications Is more economical than any other custom search product Is more relevant Makes you more money Builds and protects your brand
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  • 17. Contact: Rob Remus President Property Centric, Inc. www.propertycentric.com [email_address] Phone: 866.889.5500 Ext. 719 Fax: 877.512.5500

Notas del editor

  1. Quick Win # 1 – No one else has this technology – value innovations
  2. Fact: Local content represents a $100 billion offline market ," said Paul Levine, general manager of Yahoo Local. This includes Yellow Pages, direct mail, local TV and radio, and so on. Of that, the Yellow Pages market represents $14 billion in annual revenue. All this is addressable by search, Levine believes. -
  3. Will get to Quick Win # 4 after I explain the technology…