The document proposes a customer-centric search solution to help property management companies lead, attract, retain customers and generate profit. It discusses how a custom local search engine on a company's website can boost trust, entice new residents, empower existing residents, and create a recurring revenue stream from advertising. The search engine is customizable, provides relevant local results, and gives users and advertisers insights through usage statistics and management tools. Outsourcing the solution to experts allows companies to focus on their core business instead of developing search capabilities in-house.