18. Number of internet users in the UK Source: NRS UKOM: Jul-Dec 2008; Jul-Dec 2007 *Internet World Stats 66% UK Pop 71% UK Pop 37% Online Pop 44% Online Pop Internet users going online more than once a day Number of people online Ireland - 3.4 million internet users* NI - 1 million internet users*
19. 2 thirds of broadband services are now above 2 MB Base: All who know speed of broadband connection at home. Q: Do you know the connection speed of your home broadband package? (Nov 06; Nov 07; Nov 08) Source: BMRB Internet Monitor Nov 2006; Nov 2007; Nov 2008 48% of home broadband users have used wireless broadband at home in the last month (Nov 2008)
20. Weekdays Saturdays Sundays Source: BMRB Internet Monitor, November 2008 Base: All Internet users aged 15+ Online second only to TV % of media time for all internet users
21. 2008 adspend figure £3,349.7m market in 2008 An increase of £537.1m year-on-year Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC
22.
23. Mobile shows similar trend to online Online ad spend £ millions Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC Online audience (millions) £51m £153.1m £165.7m 1998 1999 2000 2001 9.4m* £28.6m *Source: Comscore 12 month average 2008 £19.4m Mobile audience and spend 2008
24. 17.1 % increase New contributions in 2008 represented £88.3m 2008 vs. 2007 on a like for like basis Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC
25.
26. The market you operate in Press 47% TV 37% Outdoor 8% Radio 6% Cinema 1% Digital 1% Northern Ireland Ad spend Source: NI IPA 2008 - excludes Search
27. Online only medium showing growth in 2008 Source: PricewaterhouseCoopers / Internet Advertising Bureau, The Advertising Association / WARC: WARC estimate for directories. Total advertising market growth = -3.5% Year on year growth for 2008
28. Market Share Online’s share growth accelerates to 20% Source: PricewaterhouseCoopers / Advertising Association / Internet Advertising Bureau / WARC
29. The digital media mix The developing mix of ad products
30. The digital media mix Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC IAB estimates for actual ad spend by format are based on samples of categorised revenue from key IAB members provided by PwC. Data excludes unclassified figures. Full year total £3,349.7m % share of revenues for the full year 2008
31. Strong growth of Search continues £m Source: Internet Advertising Bureau / PricewaterhouseCoopers
33. H1 2008: Technology leads the way Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC IAB estimates for industry sector shares are based on samples of categorised net revenue from key IAB members provided by PwC. Data excludes unclassified figures and covers 87% of online display revenues in H1 2008. NB – an immaterial amount of these figures are classifieds Based on 87% of total display ad spend
34. H2 2008: Entertainment utilises online Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC IAB estimates for industry sector shares are based on samples of categorised net revenue from key IAB members provided by PwC. Data excludes unclassified figures and covers 96% of online display revenues in H2 2008. NB – an immaterial amount of these figures are classifieds Based on 96% of total display ad spend
38. Outlook for online in 2009 In the toughest year for advertising, online is forecast to hold steady and gain further share points while traditional media declines. In 2009, Flat is good!
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