Jan 2011 app presentation

Presentation to Government Advertising Unit An Overview on Apps and Mobile Marketing Emma McNally Independent News & Media (NI) Simon Gough GCD Technologies

Content ,[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Access ,[object Object],[object Object]

Casual Browsing 2011…… On the move ,[object Object],[object Object],[object Object],New Advertising platforms New Marketing challenges New Publishing Formats Smartphone Tablet ereaders The digital day – we are connecting in new ways

The impact of smartphones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Joe Marini. Designing and Developing for the Rich Mobile Web presentation at Microsoft's MIX10 conference “ Good mobile sites focus on a few important tasks. Resist the temptation to make all the features of your main site into the ones that are most critical for mobile.”

Mobile Websites: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why develop an app? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Decisions, Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Share of worldwide 2010 Q3 smartphone sales to end users by operating system, according to Gartner .

Internal Research Crucial ,[object Object],[object Object],[object Object],[object Object],[object Object],2009 Mobile Access by Operating System 2010 Mobile Access by Operating System

Northern Ireland Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Northern Ireland Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stand Out from the Crowd ,[object Object],[object Object],[object Object],[object Object]

Mobile Advertising Formats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Standard Banner Call to action – click to download an app DIRECT RESPONSE

Expandable Banner Click to expand, data capture and competition DIRECT RESPONSE

User Data Capture, Social Media Integration DIRECT RESPONSE

Click to Call or to Request Call Back DIRECT RESPONSE

Click to open a website within the app DIRECT RESPONSE

Mobile Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Additional Direct Response: QR Codes ,[object Object],[object Object],[object Object],[object Object],[object Object]

To Conclude ,[object Object],[object Object],[object Object]

Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Jan 2011 app presentation

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Jan 2011 app presentation

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