1. Consumer Snapshot
october 201
3
www.ProsperDiscovery.com

2. october 201
3
sentiment
strategy
halloween
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future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
© 2013, Prosper®

3. sentiment
very confident/confident in chances for a strong economy
{adults 1
8+}
45%
consumer confidence
40%
35%
37.4%
13 month summary
current reading represents a 24% decline from a month
ago (37.4%)
dangerous drop in confidence headed into the allimportant holiday season
35.7%
30%
25%
shaken by the government shutdown, economic
sentiment in October drops to 28.3%
28.3%
20%
Source: Monthly Consumer Survey
© 2013, Prosper®

4. sentiment
very confident/confident in chances for a strong economy
{adults 1
8+}
50%
consumer confidence
45%
40%
shaken by the government shutdown, economic
sentiment in October drops to 28.3%
35%
13 month summary
30%
20%
current reading represents a 24% decline from a month
ago (37.4%)
dangerous drop in confidence headed into the allimportant holiday season
15%
disappointing start for Q4
10%
lowest reading since Dec-1 27.0% (Debt Ceiling Crisis
1’s
‘1 fallout)…and next Debt Ceiling Crisis is looming
1
25%
5%
0%
Oct-07 Oct-08 Oct-09 Oct-10 Oct-11 Oct-12 Oct-13
Source: Monthly Consumer Survey
while confidence was fairly optimistic for most of ‘1
3,
continued Q4 sentiment could stir up recession-era
spending habits among consumers for holiday
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5. strategy
somewhat/very likely that government shutdown will impact overall spending
{by generation}
40%
35%
31.9%
33.5%
31.1%
1 in 3 Americans say shutdown to likely
impact spending
32.3%
Gen X-ers and Boomers most likely to be affected
30%
27.3%
25%
20%
15%
10%
5%
0%
Adults 18+ Millennials
Source: Monthly Consumer Survey
Gen X
Boomers
Silent
Key: Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)
© 2013, Prosper®

6. strategy
Holiday 201 Planned Gift Spending
2
{by generation}
Silent
$17.7 billion
14%
Boomers
$39.5 billion
32%
1 in 3 Americans say shutdown to likely
impact spending
Millennials
$23.3 billion
19%
Gen X-ers and Boomers most likely to be affected
combined, Gen X and Boomer generations
represent 2/3 of consumer spending for the holiday
season
Gen X
$41.7 billion
34%
Source: Monthly Consumer Survey, US Census Bureau
Key: Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)
© 2013, Prosper®

7. strategy
practicality & focus on needs
{adults 1
8+}
60%
1 in 3 Americans say shutdown to likely
impact spending
56.1%
55%
50%
51.7%
48.2%
45%
46.2%
Gen X-ers and Boomers most likely to be affected
combined, Gen X and Boomer generations
represent 2/3 of consumer spending for the holiday
season
wait-and-see on spending?
40%
frustrations with the government don’t seem to be
affecting spending mindset - yet
practicality and focus on necessities when shopping
trend just under Oct-1 readings
2
35%
I have become more practical and realistic in my purchases
I focus more on what I NEED rather than what I WANT
prolonged government chaos may lead to
shutdown of consumer spending
Source: Monthly Consumer Survey
© 2013, Prosper®

8. halloween
halloween spending plans
{celebrants 1
8+}
$90.00
$40.00
$75.03
$66.28
$66.54
$56.31
$48.48
$50.00
$59.06
$60.00
$64.82
$70.00
$72.31
$80.00
$79.82
halloween spending plans
celebrants plan to spend about $75 on costumes, candy,
décor, and cards in 201 down from last year’s $79.82.
3,
$30.00
$20.00
$10.00
$2005 2006 2007 2008 2009 2010 2011 2012 2013
Source: National Retail Federation
© 2013, Prosper®

9. halloween
where will you look for inspiration for halloween costumes for yourself, your child(ren),
and/or your pet(s) this year? {celebrants 1
8+}
Online Search
halloween spending plans
Retail Store/Costume Shop
Friends/Family
celebrants plan to spend about $75 on costumes, candy,
décor, and cards in 201 down from last year’s $79.82.
3,
Print Media
costume creativity
Facebook
witches, princesses, and pumpkins among the top
costumes for adults, children, and pets
online searches, costume shops, and friends/family are
consumers’ top sources for inspiration
Pop Culture
Pinterest
Current Events
1 out of 10 will look to Pinterest, the only inspiration source
growing year-over-year
Habit
Twitter
Blogs
0%
10%
20%
30%
40%
Source: National Retail Federation
© 2013, Prosper®

10. halloween
where will you look for inspiration for halloween costumes for yourself, your child(ren),
and/or your pet(s) this year? {celebrants 1
8+}
Online Search
halloween spending plans
Retail Store/Costume Shop
celebrants plan to spend about $75 on costumes, candy,
décor, and cards in 201 down from last year’s $79.82.
3,
Friends/Family
costume creativity
witches, princesses, and pumpkins among the top
costumes for adults, children, and pets
online searches, costume shops, and friends/family are
consumers’ top sources for inspiration
Print Media
Facebook
1 out of 10 will look to Pinterest, the only inspiration source
growing year-over-year
Pop Culture
Pinterest
most likely to win best costume?
0% 10% 20% 30% 40% 50% 60%
Adults 18+
Millennials
Gen X
majority of Gen X-ers (51%) and Millennials (72%) plan to
dress in costume
Source: National Retail Federation
© 2013, Prosper®

11. thanks
visit ConsumerSnapshot.com access:
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Consumer Snapshot InsightCenter™
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…and more
Messier 82 image source
Pam Goodfellow
Consumer Insights Director
Prosper Insights & Analytics™
pam@goProsper.com
ProsperDiscovery.com
© 2013, Prosper®