The Social Media Workshop is designed to define / give you a clearer idea of what social media is and what it can do for your business, whether positively or negatively. The workshop is broken down into various chapters which will discuss in detail important topics such as essential definitions, online tools, strategy creation, and the ways to manage damage control effectively. Each section will be discussed separately and examples will be given to support each topic.

1. Social Media Workshop

2. Overview
The Social Media Workshop is designed to define / give you a clearer idea
of what social media is and what it can do for your business, whether
positively or negatively.
The workshop is broken down into various chapters which will discuss in
detail important topics such as essential definitions, online tools, strategy
creation, and the ways to manage damage control effectively.
Each section will be discussed separately and examples will be given to
support each topic.
prototype-interactive.com

3. Social Media
Basics & Definitions

4. Social Media
What is Social Media?
This section will define social media, it
will explain the two sides of social media
and its close relation with web 2.0.
The 4x pillars of social media strategy
In this part, we will take a closer look at
the 4x engagement strategies which are
essential to any successful plan.
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5. Social Media & Social Networking
Often social media is confused with
social networking, this is incorrect as
they are two different realms in their
own right.
This section will analyse the
behavior of the two and distinguish
one from the other, whilst identifying
how they compliment each other.
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6. SEO & SEM
Search Engine Optimization
Definition
Benefits to your brand
Tips & Tactics
What NOT to do
Billions of searches are Search Engine Marketing
performed each month.
How does Social Media influence Definition
your search rankings? SEM Campaigns
Tips & Tactics
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7. Get the tools right

8. Word of “click”
Share, Speak, Shine.
Tactics of sharing online will be
revealed here, whether its images,
posts, videos or links.
This section will highlight the
importance of word-of-mouth online
and how it can lead to increased
brand exposure.
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9. Supporting Social Media Tools
How to get the most out of:
Bitly
Youtube
Facebook
Twitter
Linkedin
Increase your reach using:
Mobile
RSS
Games
Virtual Worlds
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10. Defining your Strategy

11. Social Media Strategy
To create an effective social media Once your social media strategy is
strategy, there are various elements set, a SWOT analysis helps you to
which need to be considered; these identify your core strengths, your
elements include: weaknesses, opportunities and
Determination of your goals & objectives
understand threats.
Research; identify your target audience, identify
social media platforms which match
The SWOT analysis is not a one time
your target audience etc. thing, but an ongoing exercise as the
Develop Content & Contacts list will change frequently.
Talk to your customers
Measure Results
Analyse, Adapt & Improve
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12. ACCESS Model vs. SM Strategy
The ACCESS Model is an acronym This section will explain each
which stands for: acronym in detail and provide
insight of how they vary from their
Audience offline behavior.
Concept
Competition Online Community
Execution Introduction of the community
Social Media Behaviors to your content
Sales Viability Five kinds of communities
Managing your community
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13. Listen, Learn & Implement
Listen Usage of existing resources
Educating your employees
Learn In this section, the six-step process for
implementing a social media strategy will be
shared.
Implement SWOT Analysis revision (which is
based on the employees insight)
Strategic Content
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14. Tracking Social Media
How do you monitor all the buzz? How do you
monitor your brand and protect your hard
earned reputation? How do you find prospects
using social media?
Online reputation management tools help you
define keywords, or phrases you wish to track
and then watches for any mention of your
company name, products, or services. It's
important to defend and monitor your online
reputation.
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15. Damage Control
Social Media Content gone wrong
Converting negative perceptions into
positive. How do you make that happen in the
social media world?
What steps do you take to keep negative social
media damage to a minimum?
How should a company develop a crisis
strategy?
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16. Prototype Interactive FZ LLC
Loft Office 1, 208
Dubai Media City
P.O. Box 502204
Dubai, United Arab Emirates
For more information contact: T: +971 (0) 4446 5789
F: +971 (0) 4446 5765
Sarah Rassasse
E: sarah@prototype.ae www.prototype-interactive.com
or call us under:
+971 (0) 4446 5789

17. Image References
Slide 4:
http://www.flickr.com/photos/terinea/1104709726/
Slide 5:
http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/lightbox/
Slide 8:
http://www.flickr.com/photos/altemark/337248947/sizes/m/in/photostream/
Slide 13:
http://www.flickr.com/photos/lumaxart/2137737248/lightbox/
Slide 14:
http://www.flickr.com/photos/generated/1545620972/sizes/m/in/photostream/
Slide 17:
http://www.flickr.com/photos/iriya/4529637707/lightbox/
Slide 18:
http://www.flickr.com/photos/terryhollis/1410819823/lightbox/
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