Usm25 Brand Manual

Transforming
Higher Education
for a Sustainable
Tomorrow. Brand Identity
Guidelines

USM Brand Manual ©2009 01

Contents
Introduction 4.0 Typography 7.0 Ceremonial

1.0 The Identity 4.1 Typeface Overview 7.1 Degree Certifications - Option 1
7.2 Degree Certifications - Option 2
1.1 The Crest 5.0 Stationery 7.3 Gonfalons
1.2 The Logotype
1.3 The Brand Signature 5.1 Namecard - University 8.0 Merchandise
1.4 Ceremonial Seal 5.2 Namecard - Schools
1.5 Construction Grid 5.3 Letterhead - University 8.1 Caps
The Brand Signature - Horizontal 5.4 Letterhead - Schools 8.2 Polo Shirts
1.6 Construction Grid 5.5 Letterhead (Canselori) - University 8.3 Namecard Holder
The Brand Signature - Vertical 5.6 Memorandum - University 8.4 Pens - Option 1
1.7 Clear Space 5.7 Facsimile - University 8.5 Pens - Option 2
The Brand Signature - Horizontal 5.8 Compliments Slip - University 8.6 Lanyard
1.8 Clear Space 5.9 DL Envelopes - University 8.7 Mousepad
The Brand Signature - Vertical 5.10 A4 Envelopes - University 8.8 Decals
1.9 Unacceptable Usage 5.11 Staff & Student Passes
5.12 Folder 9.0 Glossary
2.0 Colour
6.0 Applications 9.1 Glossary of Terms
2.1 Colour Reproduction of USM Crest
2.2 Brand Signature in Full Colour 6.1 Brochure Covers (‘DL’ Series) - University
4 Colour Reproduction 6.2 Brochure Covers (‘DL’ Series) - Schools
2.3 Brand Signature in Monochrome 6.3 Brochure Covers (‘A’ Series) - University
Single Colour Reproduction 6.4 Brochure Covers (‘A’ Series) - Schools
2.4 Brand Signature in Single Colour 6.5 Advertising Grid - Portrait
Solid Single Colour Reproduction 6.6 Advertising Grid - Landscape
2.5 Brand Signature in Special Finishes 6.7 Banners (Portrait) - University
2.6 Brand Signature on Tinted or 6.8 Banners (Portrait) - Schools
Coloured Backgrounds 6.9 Banners (Landscape) - University
2.7 The USM Colours 6.10 Banners (Landscape) - Schools
2.8 Colours Rationale 6.11 Webpage Template - University
2.9 Schools 6.12 Webpage Template - Schools
6.13 Powerpoint Template - University
3.0 Secondary Graphics 6.14 Powerpoint Template - Schools

3.1 Rationale
3.2 Creation
3.3 Colours


Introduction
The Universiti Sains Malaysia’s (USM) brand
manual is designed as an easy-to-follow guide that
communicates our brand identity and helps you use
critical components of this manual effectively and
correctly. The various elements of the identity
system are illustrated, and their specific usage
is described to be relevant to a wide range of
communication applications.

The effectiveness or success of the brand
identity, however, depends entirely on its consistent
implementation. It is critical for us at USM to adhere
to these guidelines to ensure that the brand continues
to convey its message of being a world class university,
to all its audiences.

At the same time, there is a scope for flexibility in
certain cases. When there is need for deviation,
we strongly recommend that the variation is cleared
in advance with the Vice Chancellor’s office, or the
designated brand representative.


The Identity

In this section we are going
to introduce you to the various
components of the USM identity.
This is what we call Primary Identity
Elements - the basic ingredients
that you will use whenever you
need to visually communicate
USM to your audience.

1.0 USM Brand Manual ©2009 04

1.1 The Identity
The Crest

The crest of USM, featuring the crescent and the moon,
the two tigers, the shield and the motto, reflects the
Malaysian identity from which the University draws
its inspiration and support. The role of the University
as a national institution is reflected in the other symbols
in the crest.

The crescent symbolises the authority of Islam,
the official religion. The fourteen pointed star
signifies the unity of the thirteen states and the
Malaysian government.

The two tigers, the national symbols of Malaysia,
embody the qualities of strength. The two golden
palm fronds signify economic prosperity.

The shield, a universal reflection of protection , held by
the tigers, is a traditional instrument of the indigenous
people of Malaysia. Purple, signifying high rank, is the
official colour of the University.

The open book in the shield represents knowledge
associated with the University. The two keris, signifying
the authority and power of royalty, are the traditional
arms of the Malays. The hibiscus on the shield is the
national flower.

Overall, the crest is underpinned by the motto
‘KAMI MEMIMPIN’ (WE LEAD) that reflects the role
of the university in the fields of knowledge, teaching,
research and community service.


1.2 The Identity
The Logotype

The letter S in white is placed between the letters
U and M in purple
The official USM logotype is designed in the form of a string
of three letters signifying the cohesiveness of USM as an
organisation. The letter S is in white and is flanked by the
letters U and M on either side in purple, the official colour
of the University.

The use of the letter S in white symbolises the state of well-
being (Sejahtera) prevailing within the campus as well as
soundness of thought and the keenness of its citizenry.

The letter S, also signifies the Sciences (Sains) and Arts
(Sastera), in the form of a symmetrical S, symbolising a sense
of balance and harmony in the quest for knowledge.

The letter S with an opening at the top and the bottom
represents our “out-of-the-box” trait, in line with the innovative
aspirations of USM as stated in our mission statement.

The letter S, which is connected to the letters U and M,
signifies the close ties between the University and the
masses, unified by knowledge and widely disseminated.

The Colour Orange
The colour orange is taken from the colour of the tiger in
the official USM crest to signify the dynamic and active
nature of USM as a knowledge enterprise at both national
and international levels.

The Triangle in Orange
The triangle in orange symbolises the stability of USM, which
has its basis in three core values - excellence, well-being and
cordiality (Unggul, Sejahtera, Mesra). The placing of the triangle
on the base of the letter S signifies the importance of these
three core values in support of the USM motto ‘We Lead’.

The Four Vertical Bars in Orange
The four vertical bars in orange signify the four guiding
principles of USM which function as the main pillars in the
overall development of the University.


1.3 The Identity
Horizontal Version The Brand Signature

The USM Brand Signature is the very heart of the
USM brand identity and as such must always appear
in exactly the same manner wherever it is seen.

The Brand Signature is a combination of the Crest,
the Logotype and the Descriptor. These are locked
together as a single entity.

The Brand Signature can appear in two formats -
horizontal and vertical - to maximise its visual impact
dependent on the space available.

The Crest The Logotype The Descriptor

Vertical Version

The Crest The Logotype

The Descriptor


1.4 The Identity

40mm Ceremonial Seal

As the name suggests, the Ceremonial Seal is
reserved to mark our special ceremonial occasions
such as awarding certificates and honourable
recognition and acknowledgement to specialists in
various fields. We recommend its usage is limited to
restricted range of official insignia, documents, papers
and medallions.

The Seal comprises a special version of the USM crest
within a circle with the words ‘Universiti Sains Malaysia’
written around it in a circular form - the only occasion on
which this format is to be used.

Ceremonial Seal Shown Actual Size Please contact the Vice Chancellor’s office for
acceptable usage of the Ceremonial Seal.

Ceremonial Seal Shown Actual Size


1.5 The Identity
Construction Grid
The Brand Signature - Horizontal

This grid is provided as a measurement and proportional
X X
relationship reference for manual reproduction
purposes where photo-reproduction is not possible.

It helps describe and maintain the proportion of the
elements in situations such as painted applications
and signage.

The USM Signature is designed with precision
and sensitive proportions. It is essential that the
proportions shown are exactly adhered to so that the
X Brand Signature does not become visually distorted.
0.25X

X
0.25X

X


1.6 The Identity
Construction Grid
The Brand Signature - Vertical

This grid is provided as a measurement and proportional
X
relationship reference for manual reproduction
purposes where photo-reproduction is not possible.

It helps describe and maintain the proportion of the
elements in situations such as painted applications
and signage.

The USM Signature is designed with precision
and sensitive proportions. It is essential that the
proportions shown are exactly adhered to so that the
X Brand Signature does not become visually distorted.

3.5X

0.5X
0.5X

0.9X


1.7 The Identity
Clear Space
The Brand Signature - Horizontal

To ensure that the Brand Signature is clearly visible
and easily distinguishable, an area of clear space is
required all around the Signature to keep it free from
any other visual distraction or interference, i.e. other
graphic elements.
X
In the Horizontal Signature, the clear space would
be equal to the cap height of the word ‘Universiti’
(one unit ‘x’).

NB This clear space is specific to the
X Horizontal Signature.

An equal distance of unit ‘x’ is maintained all around
the Signature.

X X


1.8 The Identity
Clear Space
The Brand Signature - Vertical

To ensure that the Brand Signature is clearly visible
and easily distinguishable, an area of clear space is
required all around the Signature to keep it free from
any other visual distraction or interference, i.e. other
graphic elements.
X
In the Vertical Signature, the clear space would
be equal to the cap height of the word ‘Universiti’
(one unit ‘x’).

NB This clear space is specific to the Vertical Signature.

An equal distance of unit ‘x’ is maintained all around
the Signature.

X

X X


1.9 The Identity
Unacceptable Usage

The elements that make up the Brand Signature
should always be presented in the right positioning
and proportions. It is strongly recommended that
digital reproduction be used so as not to distort the
propositions and positioning of the Crest, the Logotype
and the Descriptor. No additional divisions, borders,
unofficial type or graphic elements should be added
to the Brand Signature.

DO NOT distort the signature DO NOT rotate or tilt the signature at an angle DO NOT interchange the colours of the signature The examples on the left illustrate unacceptable usage
of the Brand Signature.

University Sains Malaysia

DO NOT create outlines for the signature DO NOT regenerate a new logotype for the identity DO NOT rearrange the elements of the signature

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adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet dolore magna aliquam
euismod tincidunt ut laoreet dolore magna erat volutpat. Ut wisi enim ad minim
aliquam erat volutpat. Ut wisi enim ad veniam, quis nostrud exerci tation
minim veniam. ullamcorper suscipit lobortis nisl .
m iriure dolor in.

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in vulputate velit esse molestie consequat, est usus legentis in iis qui facit eorum
vel illum dolore eu feugiat nulla facilisis at claritatem. Investigationes dolore eu
vero eros et accumsan et iusto odio feugiat nulla facilisis at vero eros et
dignissim qui blandit praesent luptatum accumsan et iusto odio dignissim qui

DO NOT crop the logo DO NOT use the crest as a single application DO NOT place the signature into busy background


Colour

Colours form a significant and important
part of USM’s brand identity. Correct
usage, apart from helping maintain
the brand’s image from a colour
perspective, allows us to clearly
distinguish the University from others,
both in Malaysia and internationally.


2.1 Colour
Colour Reproduction of USM Crest

The USM Crest is reproduced using the colour
1
breakdown as specified below.

It is essential that reproducing the Crest follows
6 these specifications in order to maintain consistency
in its appearance across all the various media.
3

1
4

1

2

4
2
1 2 3
Pantone 7404C Pantone 143C Pantone 144C
5
CMYK Values CMYK Values CMYK Values
3 2% Cyan 0% Cyan 0% Cyan
9% Magenta 41% Magenta 58% Magenta
2 80% Yellow 100% Yellow 100% Yellow
1% Black 0% Black 0% Black
8
1
4 4 5 6
1
Pantone 485C Pantone 7516C Pantone 362C
CMYK Values CMYK Values CMYK Values
0% Cyan 24% Cyan 79% Cyan
100% Magenta 76% Magenta 0% Magenta
97% Yellow 100% Yellow 100% Yellow
2 0% Black 15% Black 0% Black
8

7 8
Pantone 2617C Black
CMYK Values CMYK Values
87% Cyan 50% Cyan
100% Magenta 50% Magenta
24% Yellow 0% Yellow
12% Black 100% Black


2.2 Colour
Horizontal Version Brand Signature in Full Colour -
4 Colour Reproduction

The Brand Signature should ideally be reproduced
in a 4 colour version.

It is preferable that the Brand Signature should appear
in colour on a white background wherever possible
but, in some instances, it may be necessary for other
versions to be used.

4C USM Orange USM Purple
(Please refer 2.1)

Vertical Version

USM PURPLE USM ORANGE
Pantone DS 175-1C Pantone DS 36-1C

CMYK Values CMYK Values
80% Cyan 0% Cyan
4C Black USM Orange USM Purple 100% Magenta 65% Magenta
(Please refer 2.1)
0% Yellow 100% Yellow
30% Black 0% Black


2.3 Colour
Horizontal Version Brand Signature in Monochrome -
Single Colour Reproduction

There will be circumstances, in particular when printing
in newspapers and other publications, where the Brand
Signature needs to be presented in either Monochrome
(shades of grey) or in a single solid colour.

In these circumstances it would be possible to use
either black or USM purple as the single colour
(not orange).

The printing system used, and the final printed size
Brand Signature in USM Purple Brand Signature in Black
of the Brand Signature, will determine which is the
most appropriate.

Vertical Version



2.4 Colour
Horizontal Version Brand Signature in Single Colour -
Solid Single Colour Reproduction

Where printing cannot accept Monochrome colouring
it is necessary to use a solid single colour. Here again the
options are either black and white or purple and white.

This ensures a consistent and accurate reproduction
of the Brand Signature and highlights the design
elements involved.


Vertical Version



2.5 Colour
Horizontal Version Brand Signature in Special Finishes

In some specific cases the Brand Signature may require
a special finish.

The Brand Signature can in these circumstances, to
preserve the majestic look of USM, be printed in Gold or
Hot-Stamped Gold.

When the USM Brand Signature needs to be
discreet and subtle, it can appear as an embossed
or debossed graphic.

Brand Signature in Gold Brand Signature Embossed No other metallic colours or finishes should be used at
any time unless approval is given by the Vice Chancellor’s
office, or the designated brand representative.

Vertical Version

Brand Signature in Gold Brand Signature Embossed


2.6 Colour

On Gradated Backgrounds
Brand Signature on Tinted or
Coloured Backgrounds

Ideally, the Brand Signature should be presented on a
white background to ensure the Signature is visible with
maximum clarity.

However, where it is not possible for the Signature
to appear on white background, the Single Colour
version should be used. Depending upon the tone
100% - 70% Tint 60% - 50% Tint 40% - 0% Tint
of the background, the Signature has to be varied
in relation to it. Against darker colours, the Signature
will be in reverse white. Against lighter coloured
On Coloured Backgrounds
backgrounds, it will print positive.

Please ensure that the background is of similar tonal
value, i.e. all tones are either light, where the single
coloured version of the Signature is used, or dark,
where the Signature is reversed out.

Avoid busy / high contrast backgrounds, i.e. light areas
and dark areas (see Unacceptable Usage 1.9).

On Dark Coloured Backgrounds On Medium Coloured Backgrounds On Light Coloured Backgrounds
The Signature is reversed out The Signature is reversed out The Single Colour version is used


2.7 Colour
The USM Colours

The new USM Brand Identity has been designed to
capitalise on the strong colours in our Brand Signature.

We have devised a clear visual grouping by Schools that
will both give them their individual identities and relate
them to USM.

This new colour scheme also supports a more
effective differentiation in all our communications
materials, adding vibrancy, dynamism, synergy and
depth to the USM brand.

USM PURPLE USM ORANGE

RED GREEN MAGENTA CYAN YELLOW


2.8 Colour
Colours Rationale

UNIVERSITY
The USM University Colours

USM Purple
Signfying high rank, this is the official colour of USM.

USM Orange
The colour orange is taken from the colour of the tiger in
the official USM crest to signify the dynamic and active
nature of USM as a knowledge enterprise at both
USM USM
PURPLE ORANGE national and international levels.
80% Cyan 0% Cyan
100% Magenta 65% Magenta
0% Yellow 100% Yellow The USM School Colours
30% Black 0% Black
Red - HEALTH
Red symbolizes the innovative and exploratory horizons
we continue to chase in our efforts to deliver valued
scientific research and applications.
HEALTH

SCIENCES

ARTS

ENGINEERING

HYBRID
Green - SCIENCES
Green symbolizes the sustainability of the environment
and the promise of youth. It is the balancing of the
demands of humanity with the sensitivities of the planet.

Magenta - ARTS
Magenta represents the passion, strength and
energy of the creative individuals at USM. They are
the heartbeat of society with a strong desire and
determination to succeed.
RED GREEN MAGENTA CYAN YELLOW
15% Cyan 50% Cyan 0% Cyan 100% Cyan 0% Cyan Cyan - ENGINEERING
100% Magenta 0% Magenta 100% Magenta 0% Magenta 35% Magenta
90% Yellow 100% Yellow 0% Yellow 0% Yellow 100% Yellow
Cyan stands for the precision of the experts at USM
10% Black 0% Black 0% Black 0 % Black 0% Black Engineering. It is most often associated with the highest
level of professionalism, intelligence and confidence.

Yellow - HYBRID
Yellow reflects the melding of Schools, the expanding,
innovative approach to holistic education that will
become an ever more important part of USM.


2.9 Colour
HEALTH Pusat Pengajian
Sains Kesihatan
Pusat Pengajian
Sains Pergigian
Pusat Pengajian
Sains Perubatan
Schools
School of School of School of
Health Sciences Dentistry Medical Sciences

We have placed our Schools into five over-riding Groups:
Health / Sciences / Arts / Engineering and Hybrid.

SCIENCES
Applied Science Pusat Pengajian Pusat Pengajian
Sains Farmasi Sains Komputer
Each of the individual Schools within these Groups
School of
Pharmaceutical Science
School of
Computer Science
will be represented in the colour of the Group to which
they belong.
Pure Science Pusat Pengajian Pusat Pengajian Pusat Pengajian Pusat Pengajian
Sains Matematik Sains Fizik Sains Kimia Sains Kajihayat
School of School of School of School of
Mathematics Physics Chemical Science Biological Science

ARTS Applied Arts Pusat Pengajian Pusat Pengajian
Kesenian Communications
School of School of
Arts Communications

Pure Arts Pusat Pengajian Pusat Pengajian
Sains Kemasyarakatan Ilmu Kemanusiaan
School of School of
Social Science Humanities

ENGINEERING
Pusat Pengajian Kejuruteraan Pusat Pengajian Pusat Pengajian Pusat Pengajian Kejuruteraan
Elektrik & Elektronik Kejuruteraan Awam Kejuruteraan Aeroangkasa Bahan & Sumber Manusia
School of Electrical School of School of School of Material & Mineral
& Electronic Engineering Civil Engineering Aerospace Engineering Resources Engineering

Pusat Pengajian Pusat Pendidikan
Kejuruteraan Mekanikal Kejuruteraan Kimia
School of School of
Mechanical Engineering Chemical Engineering

HYBRID Pusat Pengajian
Pendidkan Jarak Jauh
Pusat Pengajian Perumahan,
Bangunan & Perancangan
Pusat Pengajian
Teknologi Industri
Pusat Pengajian
Ilmu Pendidikan
School of School of Housing, School of School of
Distance Learning Building & Planning Industrial Technology Educational Studies

Pusat Pengajian Pusat Pengajian Bahasa,
Pengurusan Literasi & Terjemahan
School of School of Languages, Literacies
Management & Translations


Secondary Graphics

Secondary graphics, as the name
implies, are supporting elements
that form a part of the visual language
to enhance, and further reinforce,the
overall USM brand identity.

Secondary graphics can appear with
the Brand Signature or on their own,
where they offer further unifying visual
reference for the USM brand.


3.1 Secondary Graphics
Rationale

The award, in 2008, of APEX status to USM marked
a significant moment in our history, and permanently
changed the face of further education in Malaysia.

Reflection of the USM triangle We have taken a bamboo shoot as our APEX symbol,
perfectly reflecting USM with its implications of dynamic
growth, strength and flexibility, all held together through
the sustainable, intricate, inter-woven magic of nature.

Our USM triangle then lends itself perfectly to both a
simplified symbol and a stylized “A” for APEX - the basis
of our secondary graphic elements.

The APEX Symbol

2003 2008 - Apex Status
The triangle in orange symbolises The USM triangle is reflected to create
the stability of USM, which has its basis a stylised alphabet ‘A’, signifying the
in three core values - excellence, well-being APEX status of Universiti Sains Malaysia.
and cordiality (Unggul, Sejahtera, Mesra).
The placing of the triangle on the base
of the letter S signifies the importance
of these three core values in support
of the USM motto ‘We Lead’.


Construction of Apex Triangles Creation

A unique grid system has been created through the
mathematical application of the Isosceles triangles to
build the USM secondary graphics.

This allows the triangles to appear in different formations
and sizes to suit the space available. Please ensure
that you follow these guidelines at all times when
constructing the secondary graphics, particularly the
variable opacity specified for the different faces of
the triangles.

Formation of 2 USM triangles in creating the Apex

20% Opacity 30% Opacity

40% Opacity

Opacity levels of the Secondary Graphics

Grid Rhythm


Colours
UNIVERSITY UNIVERSITY HEALTH HEALTH This page illustrates the colours of the secondary
graphics to be used when applying the triangles
across both University and Schools levels. It highlights
acceptable usage of the graphics on both coloured and
white backgrounds.

This use of coloured triangles further emphasizes the
colour applied to all areas of the University and Schools
visual applications.
On USM Purple Background On White Background On HEALTH Red Background On White Background
White graphics with the specified Purple graphics with the specified White graphics with the specified Red graphics with the specified
opacity levels opacity levels opacity levels opacity levels

SCIENCES SCIENCES ARTS ARTS

On SCIENCES Green Background On White Background On ARTS Magenta Background On White Background
White graphics with the specified Green graphics with the specified White graphics with the specified Magenta graphics with the specified

ENGINEERING ENGINEERING HYBRID HYBRID

On ENGINEERING Cyan Background On White Background On HYBRID Yellow Background On White Background
White graphics with the specified Cyan graphics with the specified White graphics with the specified Yellow graphics with the specified


Typography

Typography plays an important role
in ensuring USM’s brand identity and
overall look. It functions as an important
distinguishing element of the brand.

To maintain consistency and preserve
the brand identity, care must be taken
to ensure that the correct University
typeface is always applied.


4.1 Typography
Headline Typeface Overview

ABCDEFGHIJKLMNOPQRSTUVWXYZ One of the key factors building a visually strong brand
is the use of the typeface for text or running copy. Using
a consistent family of typefaces visually reinforces the
abcdefghijklmnopqrstuvwxyz identity of USM.

1234567890 The typefaces we have selected are as much for their
legibility as for their significance in specific uses.
Baskerville Old Face

Baskerville Old Style
The Baskerville typeface is long established and
Sub Headline widely regarded as an excellent example of simplicity
and refinement, which, when combined, offers optimum

ABCDEFGHIJKLMNOPQRSTUVWXYZ legibility. The contrast between the thick and thin strokes,
and the rounded letters, offers an air of quiet elegance.

abcdefghijklmnopqrstuvwxyz Univers Condensed
The Univers typeface is a well established and well

1234567890 known typeface. This type is known for its clarity and
authority with a high level of legibility. The modernity
Univers 67 Bold Condensed
and simplicity of this sans serif typeface compliments
the more traditional Baskerville, working well together.

Body Copy

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Univers 57 Condensed


Stationery

USM’s printed materials are widely
distributed and play a very important
role in presenting a quality image for
the University. If not laid out or printed
correctly and consistently, they can
give the impression of disorganisation.
It is, therefore, imperative that care and
attention be given to the important task
of implementing the stationery system.


5.1 Stationery

85 Namecard - University

5 The namecard is the most widely distributed
14.5 47.5 “advertisement” for USM and as such is a principle
ambassador for the University in both the public and
1 Name 2 Universiti Sains Malaysia private arena.
6.5 Univers 67 Bold Condensed Univers 67 Bold Condensed
6.5pt / 7.8pt 6.5pt / 7.8pt When we present our business cards as a group
Qualifications Address & Contact Details
10 Univers 57 Condensed Oblique Univers 57 Condensed on any occasion they must be identical to ensure
5pt / 6pt 6.5pt / 7.8pt we portray the correct brand image.
Position Colour
5 Univers 57 Condensed USM Purple
6.5pt / 7.8pt The artwork for the namecard is saved in
Nama
Kelayakan (Opsyenal) 1 Colour Adobe Illustrator version CS3.
Jawatan USM Orange

Universiti Sains Malaysia Department/Centre
3
11800 USM Pulau Pinang, Malaysia Bahasa
Telefon 604 653 3888 samb 2689/2628 Univers 67 Bold Condensed
Bahagian Pembangunan Telefon 604 565 4617 (Terus) 2 6.5pt / 7.8pt
Korporat Faksimili 604 656 9238 English
3
Coporate Development dir_corp@notes.com.my Univers 57 Condensed
Division www.usm.my 5.5pt / 6.6pt
5 55 Colour
USM Purple

Namecard - With Department

Transforming Higher Education
for a Sustainable Tomorrow.

Nama
Kelayakan (Opsyenal)
Jawatan

Universiti Sains Malaysia
11800 USM Pulau Pinang, Malaysia
Telefon 604 653 3888 samb 2689/2628
Telefon 604 565 4617 (Terus)
Faksimili 604 656 9238
dir_corp@notes.com.my
www.usm.my

Namecard - Without Department Namecard - Back

* all measurements in millimetres USM Brand Manual ©2009 31

5.2 Stationery

85 Namecard - Schools

5 The Schools namecards will also reflect their agreed
14.5 47.5 colours in the School name and the secondary graphics
triangles on the reverse side. They will continue to proudly
1 Name 2 Universiti Sains Malaysia carry the overall USM Brand Signature and will use USM
6.5 Univers 67 Bold Condensed Univers 67 Bold Condensed orange for both name and title.
6.5pt / 7.8pt 6.5pt / 7.8pt
Qualifications Address & Contact Details
10 Univers 57 Condensed Oblique Univers 57 Condensed The artwork for the namecard is saved in
5pt / 6pt 6.5pt / 7.8pt Adobe Illustrator version CS3.
Position Colour
5 Univers 57 Condensed USM Purple
Nama 6.5pt / 7.8pt
Kelayakan (Opsyenal) 1 Colour
Jawatan USM Orange

Universiti Sains Malaysia School
3
11800 USM Pulau Pinang, Malaysia Univers 67 Bold Condensed
Telefon 604 653 3888 samb 2689/2628 6.5pt / 7.8pt
Pusat Pengajian Telefon 604 565 4617 (Terus) 2 English
Sains Farmasi Faksimili 604 656 9238 Univers 57 Condensed
3
School of dir_corp@notes.com.my 5.5pt / 6.6pt
Pharmaceutical Science www.usm.my Colour
5 55 According to School Colours

Namecard - Front

Transforming Higher Education
for a Sustainable Tomorrow.

Namecard - Back (According to School Colours)


210
5.3 Stationery
35 45
15 Letterhead - University

1 Department/Centre
The letterhead is an important part of the USM Brand
Bahasa Identity. As most correspondence is produced using
20 Univers 67 Bold Condensed a letterhead, a well designed and consistent letterhead
10pt / 10pt
Pusat Pengetahuan,
English
is vital.
Kommunikasi & Teknologi
1 15.5 Univers 57 Condensed
Centre for Knowledge,
Communication & Technology 8.5pt / 8.5pt Shown here is the standard A4 size letterhead. This has
Colour
USM Purple
been carefully considered to accommodate all the essential
19.5 information in a logical and systematic way.
Mr Ghafoor S A Salam Universiti Sains Malaysia 2 Universiti Sains Malaysia
Univers 67 Bold Condensed
Dhirubhai Ambani Knowledge City Aras 2, Kompleks EUREKA
11800 USM Pulau Pinang, Malaysia 8.5pt / 10.2pt
The artwork for the letterhead is saved in Adobe Illustrator
Business Head Quarters
Koparkhaire, Thane Belapur Marg
Telefon 604 653 3888 samb .2689/2628
2 Address & Contact Details version CS3.
Navi Mumbai 400 710
Facsimile 604 656 9238 Univers 57 Condensed
www.usm.my 8.5pt / 10.2pt
25 June 2009 Colour
USM Purple
Dear Sir 45
fold lines 3 Administrative Typeface
Re: Application for Degree in Mass Communications Headers - Arial Bold
Body Copy - Arial Regular
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip 10pt / 14pt
ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse
molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio
dignissim qui blandit praesent luptatum zzril delenit augue duis.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt
ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit
3
esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue
duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit,
sed diam nonummy nibh euismtincidunt.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex
ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse

100
Sincerely, fold lines

Yasmin Zulaikha
Designation Area for Administrative
Body Copy
Centre for Knowledge,
Communication & Technology

15 297


210
5.4 Stationery
35 45
15 Letterhead - Schools

1 School
The Schools letterheads will also reflect their agreed
Bahasa colours in the School name and the secondary
20 Univers 67 Bold Condensed graphics triangles, while proudly bearing the overall
10pt / 10pt
Pusat Pengajian Perumahan,
English
USM Brand Signature.
Bangunan & Perancangan
1 15.5 Univers 57 Condensed
School of Housing,
Building & Planning 8.5pt / 8.5pt Shown here is the standard A4 size letterhead.
Colour
According to School colours
19.5 The artwork for the letterhead is saved in Adobe Illustrator
Mr Ghafoor S A Salam Universiti Sains Malaysia 2 Universiti Sains Malaysia version CS3.
Dhirubhai Ambani Knowledge City Aras 2, Kompleks EUREKA Univers 67 Bold Condensed
Business Head Quarters Telefon 604 653 3888 samb .2689/2628
2 Address & Contact Details
Navi Mumbai 400 710
25 June 2009 Colour
USM Purple
Dear Sir 45
Re: Application for Degree in Housing, Building & Planning Headers - Arial Bold

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt
ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit
3


100

Yasmin Zulaikha
Body Copy
School of Housing, Building & Planning

15 297


210
5.5 Stationery
35 45
15 Letterhead (Canselori) - University

1 Department/Centre
In addition to the standard letterhead, we may have a
Bahasa requirement for specifically identified letterheads. For such
20 Univers 67 Bold Condensed cases we have identified a simple system for differentiation
10pt / 10pt
Pejabat
English
which gives the same USM impression thus reinforcing the
Canselori
1 15.5 Univers 57 Condensed overall brand identity.
Chancellor’s
Office 8.5pt / 8.5pt
7 Colour
The artwork for the letterhead (Canselori) is saved in Adobe
Canselori 4 USM Purple
19.5 Illustrator version CS3.
7 Universiti Sains Malaysia
Mr Ghafoor S A Salam Universiti Sains Malaysia 2
Dhirubhai Ambani Knowledge City Aras 2, Kompleks EUREKA Univers 67 Bold Condensed
Business Head Quarters Telefon 604 653 3888 samb .2689/2628
2 Address & Contact Details
Navi Mumbai 400 710
25 June 2009 Colour
USM Purple
Dear Sir 45
Re: Application for Degree in Mass Communications Headers - Arial Bold
molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio 4 Canselori
dignissim qui blandit praesent luptatum zzril delenit augue duis. Baskerville Old Face
8pt
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt Colour
3
ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit USM Orange


100

Yasmin Zulaikha
Body Copy
Chancellor’s Office

15 297


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