Social media strategy for apparel Brand Case study: "Raymonds Complete man",Social media Strategy for Consumer Brand
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Social Media Strategy case study for B2c Apparel Brand case study for Raymond's the complete Man the case study has complete study how to set social media strategy goals,use keywords analytics to choose right social media channels,create a execution plan,manage and monitor social media content syndication generate social media analytics using various social media monitoring tools,online reputation management.
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Similar a Social media strategy for apparel Brand Case study: "Raymonds Complete man",Social media Strategy for Consumer Brand
Similar a Social media strategy for apparel Brand Case study: "Raymonds Complete man",Social media Strategy for Consumer Brand (20)
Social media strategy for apparel Brand Case study: "Raymonds Complete man",Social media Strategy for Consumer Brand
- 1. Social Media Strategy By: Prashant Chauhan Email :prowebb@gmail.com
- 2. Topics 1) Defining Objectives of Social Media Strategy 2) Planning and Execution of Social Media Social Media Strategy
- 3. Objective of Social Media Strategy Brand Presence Customer Engagement Create Brand Presence Engage with online On Relevent Social Media Customers Channels 1. 2. GOAL Monitoring S.M Activity 4. 3. Traffic generation 1. Generate S.M Analytics 2. Conversion Tracking Incressing SERP'S for 3. ORM Relevant Keywords & SEO Back linking Social Media Strategy
- 4. Social media Planning Building S.M Compatible Platform Keyword Tracking Progress Research Fine Tune and Scale Analyisis Planning Social Media Strategy Monitoring S.M Choosing channels Right & S.M Channels & Generating Creating Analytics Planning Content S.M Landscape Syndication on Various Channels
- 5. Building Social Media Compitable Platform Building S.M 1)Arciteture of Social media Compactible Platform Compatible Platform 2) Building Microsites and sub domains 3) using Various Social Media connects and Rss Syndication Social Media Strategy
- 6. Arciteture of Social media Compactible Platform with Sub Domains Microsite Microsite Sub Brands Pressrease. Blog. ContestSites Raym Raymondsindia. Etc onds com india.com All Micro content sites Backlink To Main Brand Website and connecting with Social Media through Various connects Brand Website Raymondsindia.com Social Compactaible platform
- 7. Example: Back linking Brand Blog Main Brand Website Brand Pressrealsese Sub Brand websites Online Store Social Media Strategy
- 8. Social Media Strategy Social Media Connectors Integration of Social Media Connectors to share and Bookmark.
- 9. Keyword Reaserch and Analyisis Keyword Research and 1) keyword Reaserch and analyisis to evaluate the Following Analyisis a) finding main keywords and long Tail Keywords relevent to brand b) Evaluate right Social media Channels to create Social media Road Map. Social Media Strategy
- 10. Generating Main and Long tail Keywordsw with Traffic Statics Social Media Strategy
- 11. Overview of Traffic generating Keywords and Phrases Social Media Strategy
- 12. Evaluating SERP's for Keywords and social media channels Search Engine Results Image Search Results
- 13. Blog Search Results Video Search results Social Media Strategy
- 14. Google Discussion and Product Search Results Comments Search Results Social Media Strategy
- 15. Choosing right Social Media channels based on keyword research Social Media Strategy
- 16. Articles Forums FaceBooK Blogs Submission & Pinintrest Groups Social Media Rss Twitter Channels Submission Social Media Image Search Product Channel Social Book Youtube Flikr Comparison Landscape Mark channel InstaGram Engines Social Media Channels are Chosen Based on Research
- 17. Targeting Middle Tail and Long Tail Keywords By content Distribution on Social Media Channels . Social Media Strategy
- 18. Articles Forums FaceBooK Blogs Submission & Pinintrest Groups Content Rss Twitter Distribution Submission Social Media Image Search Product Channel Social Book Youtube Flikr Comparison Landscape Mark channel InstaGram Engines Content Distribution on Social Media Channels
- 19. Examples of various Social Media Channels and content Distribution FaceBook page and Twitter for online Engagement and community Building
- 20. Youtube Channel Photo Sharing Instagram Flickr etc
- 21. Press realese Article Listing Social Media Strategy
- 22. Intrest bookmarking on Pintrest Use of Blog and Rss for Content Syndication Social Media Strategy
- 23. Syndication of product feeds on Online Reviews comparsion Shopping Engine Social Media Strategy
- 24. Monitoring Social Media activity and Generating Analytics Social Media Strategy
- 25. Using Social media Monitoring tools for Generating Analytics Social Media Strategy
- 26. Dashboard Showing Various Meterics and Monitoring of S,m Social Media Strategy
- 27. Dashboard Showing Various Meterics and Monitoring of S,m Social Media Strategy
- 28. Monitoring Online Reputation using social Media meterics Managing reputation by constantly Monitoring Negetive Comments Social Media Strategy
- 29. Social Media traffic Generation and Conversion Funnel Social Media Strategy
- 30. Social media campaign management Social Media Strategy
- 31. Define Social media Campaign Set Goals and Meterics Execute Campaign Measure Result Yes No Fine Tune Manage Goal & Twike & achieved Scale Social Media Management Process
- 32. Presentation By : Prashant chauhan email:prowebb@gmail.com Ph :9223544262