The document announces corporate partner days with information sessions about Technology industry partners like General Motors. The sessions on specific dates will provide details on what the partners do, how majors can apply to careers there, available internships, and post-graduation opportunities. Food and drinks will be provided. The General Motors session is on February 26 from 6-7:30pm in a specific building room for students in certain majors.

1. CORPORATE PARTNER DAYS
INFORMATION SESSIONS
Learn more about these Technology industry partners:
• what they do
• how your major can apply to a career there
• available internships
• post-graduation opportunities
Food and beverages provided.
GENERAL MOTORS
Tuesday, February 26, 2013 6:00 - 7:30 p.m. Knoy Hall, B029
Representatives are interested in talking with students in CGT, CIT,
ECET, MET and TLI

2. Bill Buxton – Principal Researcher, Microsoft
https://twitter.com/wasbuxton

4. Today’s objectives:
1. Sketches, Wireframes, Mockups,
Prototypes – what’s the difference?
2. Information Architecture

9.  Functionality
 Interactivity
 Simulates the final design
Can be:
 Paper
 Linked wireframes
 Pre-alpha version

11. Lo-Fi Hi-Fi

12. Lo-Fi Hi-Fi

13. Information Architecture

14. Main points
 What is IA?
 How do you represent IA in documents?
 Card sorting
 Topology: Breadth vs. Depth
 Organization logics: task-based, user type, topical, org.
structure, life event, implementation
from BGW 5

15. Information Architecture
http://webstyleguide.com/wsg3/3-information-architecture/4-presenting-information.html

16. Information Architecture
File naming > URL design!
http://www.slideshare.net/deanna.marbeck/url-design-for-
information-architects-presentation
http://webstyleguide.com/wsg3/3-information-architecture/4-presenting-information.html

17. Why does information
architecture matter?
*

18. Organize
available information to
support
the user’s tasks.

19. How people navigate
 Optimal rationality  Satisficing
(Information
Foraging Theory)

20. How people navigate
Benefit
Cost

21. Navigation costs
 Scanning page
 Reading links / menus
 Finding / Deciding where to click
 Waiting for page to load
 Clicking through to find desired page
How can you
minimize them?

22. Broad Structure
Deep Structure

23.  Magic number 7 ± 2 ????
 Recommended depth: 3 levels
 Recommended breadth: 16 options
Breadth & Depth
Design Recommendations

24. Card Sorting
 Usability method for developing site
organization

25. Organization Logics
 Semantics (conceptual)
 Task-based
 Audience-based (user type)
 Organization-based
 Life event
 Implementation
 See also
http://wd.onepotcooking.com/2010/02/13/information-
architecture-navigation/