The document discusses how crowdsourcing can be used by associations to tap into a wider network of knowledge and skills at a lower cost. It provides benefits like speeding up time to market and building customer loyalty. Case studies are presented on how the Journal of Visualized Experiments (JoVE) and InnoCentive use crowdsourcing platforms. InnoCentive's multi-step process involves posting challenges, signing confidentiality agreements, providing details in a secure project room, supporting solvers, evaluating submissions, and awarding intellectual property rights. Players to watch that are experimenting with crowdsourcing models are also listed.

1. Associations Next Crowdsourcing the Creation of Value Moshe Pritsker, Ph.D, JoVE Chuck Davis, InnoCentive Jeff De Cagna, Principled Innovation Peter Turner, MCI Group August 19, 830-945am Connecting Great Ideas and Great People

4. How it could work in associations?

5. Moshe Pritsker, Ph.D. Journal of Visualized Experiments JoVE

6. InnoCentive Case Study – How It Works Tuesday August 19, 2008 Chuck Davis Director, Open Innovation Solutions Region: Western USA & Canada and APAC [email_address]

7. Product Development Life Cycle & InnoCentive Front-End of Innovation New Product Development Launch to End of Life Apply InnoCentive Here to Find Solutions Internal Sources Employees Databases External Sources Customers Partners Internet Patent Searches Competitive Info $ $ $ $ $ $ $ $ $ $ $ $ $

8. InnoCentive.com Website Overview

9. Meet A Seeker You Tube: http://www.youtube.com/watch?v=gGaLUTpfxxo Local: C:sersdavisesktopolver VideosSRI Case Study 5MB.mov

15. Your Questions