Social Media for Attorneys by Phil Sasso
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Social Media for Attorneys was presented December 2012 at the NAELA Illinois Unprogram by Phil Sasso (http://philsasso.com) of Sasso Marketing, Inc. (http://sassomarketing.com). The sessions covers what to avoid as a time waster and what can be worthwhile including LinkedIn, Blogging and Twitter. More resources at philsasso.com/naela
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Social Media for Attorneys by Phil Sasso
- 1. Social Media for Attorneys Are you Twittering away your time? Presented December 2012 at the NAELA Illinois Unprogram
- 2. What is Social Media? Wikipedia: “A group of Internet-based applications … that allow the creation and exchange of user-generated content.” -Kaplan/Haenlien
- 3. Six of the top 10 most trafficked Non-Search sites are Social Media. 1. Google 9. Twitter 2. Facebook 10. Windows Live 3. YouTube 11. LinkedIn 4. Yahoo! 12. Go 5. Amazon 13. Blogspot 6. eBay 14. Bing 7. Wikipedia 15. Pinterest 8. Craigslist 16. MSN Source:Alexa.com, Nov 2012
- 4. Social Media Sub-Categories • Social Networking • Social Bookmarking – Facebook – Pinterest – Google+ – Digg – LinkedIn – StumbleUpon – Reddit • Blogging – del.icio.us – Blogger/Blogspot – Wordpress • Media Sharing – YouTube • Microblogging – Vimeo – Twitter – Flickr – Tumblr – Instagram
- 5. Have A Social Media Plan “A trip without a roadmap is a joyride.” • Define your objectives • Outline a strategy • Determine your tactics • Have a written policy • Focus on select media • Assign social media roles • Measure & regroup often
- 6. Social Networking Building relationships online
- 7. Separate You from You Personal Professional
- 8. Think Twice Before Posting Why? Don’t post if you’re: • Under the influence • Feeling emotional • Overly tired • Can’t be constructive • Aren’t sure you should
- 9. Connecting With LinkedIn • Keep In Touch • Make New Connections • Renew Old Connections • Join Existing Groups • LinkedIn Answers • Create Your Own Group
- 10. Building a LinkedIn Presence • Professional photo • Well-written bio • Style reflects personality • Watch who you link to • Use a personal invite • Get to know the tools • Post often, but not too often – don’t be boorish
- 11. Content Marketing Sharing your ideas and insights
- 12. Blogging Basics • Have a focus • Keep it short • Visuals help • Be shareable (AddThis) • Approve ALL comments • Track hits
- 13. Generating + Posting Content • Draw from experience • Flag news + other blogs • Keep an idea file (Evernote is helpful) • Think series • Ask for Qs + topic ideas • Use management tools (i.e. Constant Contact, Hootsuite or Tweetdeck)
- 14. Adding Twitter in the Mix • Use as a supplement • Tweet blog posts • Use a URL shorter(tinyurl.com, bit.ly, ow.ly) • Tweet from LinkedIn to reach your network - if appropriate
- 16. WhoIs Phil Sasso? • President Sasso Marketing, Inc. • Business writer (95+ articles) • Former Adjunct Faculty & Interim Director Weekend Program at Triton College • Built the NAELA-IL.org and several other Chicago-area professional association websites