Arab Youth Survey 2013 by Penn Schoen Berland clealy highlights that Arab youths have more national pride since the Arab Spring & they believe that their best days are ahead. As per the survey, fair pay remains the top priority & rising living costs continue to be the top concern for Arab youths. Home ownership is increasingly very important for them. Among nations outside MENA, France viewed most favourably by Arab youth.

1. OUR BEST DAYS
ARE AHEAD OF US
Algeria Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Qatar Saudi Arabia Tunisia UAE Yemen
April 9, 2013
www.arabyouthsurvey.com

2. ASDA’A Burson-Marsteller commissioned
Penn Schoen Berland (PSB) to carry out the
survey among Arab national youth aged
18-24 in 15 Middle East countries: the six
countries of the Gulf Cooperation Council
(Saudi Arabia, UAE, Qatar, Bahrain, Qatar
and Kuwait), Jordan, Lebanon, Egypt, Iraq,
Libya, Tunisia – and, for the first time,
Algeria, Morocco and Yemen.

3. e research was designed to uncover
country differences and common trends,
looking at concerns and priorities such as:
VIEWS OF THE IMPACT OF THE ARAB SPRING
ECONOMIC AND SOCIAL CONCERNS
ATTITUDES TOWARDS DEMOCRACY
VIEWS OF FOREIGN NATIONS
PERSONAL AND SOCIAL VALUES
MEDIA CONSUMPTION TRENDS
SOCIAL MEDIA HABITS

4. METHODOLOGY

5. e study was commissioned in December 2012. e
interviews took place from 13 Dec 2012 to 14 Jan 2013.
Sample details are given below:
UAE
N=250
UAE
N=250
OMAN
N=150
OMAN
N=150
QATAR
N=200
QATAR
N=200
BAHRAIN
N=200
BAHRAIN
N=200
KSA
N=250
KSA
N=250
KUWAIT
N=200
KUWAIT
N=200
EGYPT
N=250
EGYPT
N=250
JORDAN
N=200
JORDAN
N=200
LEBANON
N=200
LEBANON
N=200
Dubai
40%
Sharjah
20%
Abu
Dhabi
40%
Dubai
40%
Sharjah
20%
Abu
Dhabi
40%
Muscat
50%
Batinah
50%
Muscat
50%
Batinah
50%
Doha
55%
Al
Rayyan
45%
Doha
55%
Al
Rayyan
45%
Manama
100%
Manama
100%
Jeddah
40%
Riyadh
40%
Dammam
20%
Jeddah
40%
Riyadh
40%
Dammam
20%
Kuwait
City
20%
Al Hawalli
30%
Al Ahmadi
20%
Al Farwaniya
30%
Kuwait
City
20%
Al Hawalli
30%
Al Ahmadi
20%
Al Farwaniya
30%
Cairo
50%
Alexandria
25%
Mansoura
25%
Cairo
50%
Alexandria
25%
Mansoura
25%
Amman
50%
Irbid
25%
Zarqa
25%
Amman
50%
Irbid
25%
Zarqa
25%
East
Beirut
40%
West
Beirut
40%
Tripoli
20%
East
Beirut
40%
West
Beirut
40%
Tripoli
20%
ORIGINAL COUNTRIES 2008-2010

6. NEW IN
2011
IRAQ
N=200
IRAQ
N=200
TUNISIA
N=200
TUNISIA
N=200
LIBYA
N=200
LIBYA
N=200
ALGERIA
N=150
ALGERIA
N=150
MOROCCO
N=200
MOROCCO
N=200
YEMEN
N=150
YEMEN
N=150
Baghdad
50%
Irbil
25%
Basrah
25%
Baghdad
50%
Irbil
25%
Basrah
25%
Tunis
50%
Sfax
25%
Susah
25%
Tunis
50%
Sfax
25%
Susah
25%
Tripoli
50%
Benghazi
25%
Misrata
25%
Tripoli
50%
Benghazi
25%
Misrata
25%
Algiers
50%
Oran
25%
Constantine
25%
Algiers
50%
Oran
25%
Constantine
25%
Fes
25%
Salé
25%
Marrakech
25%
Casablanca
25%
Fes
25%
Salé
25%
Marrakech
25%
Casablanca
25%
Sana’a
50%
Al Hudaydah
25%
Ta’izz
25%
Sana’a
50%
Al Hudaydah
25%
Ta’izz
25%
NEW IN
2012
NEW IN
2013
2008 RESEARCH WAS CONDUCTED BY NIELSEN USING AN ONLINE METHODOLOGY.
ALL RESEARCH FROM 2009 ONWARDS WAS COMPLETED FACE-TO-FACE.
2013 DATA IS WEIGHTED BY MARKET TO ENSURE EQUAL REPRESENTATION WITHIN THE SAMPLE.

7. TOP 10 FINDINGS

8. 1
Majority of
Arab youth
believe that
“our best days
are ahead of us”.

9. Q: Which of the following statements is
closer to your view?
GENERAL OUTLOOK
74
63
77
82
75 77 77
71 68
72 70 74 70 74
78 76 76 72
24
31
22 16
21
20 20
27
26
25 28 24
26
25
20
21 22 25
3 6
1 2 4 2 2 3 6 2 2 2 4 1 1 3 3 3
Among
all
Egypt Jordan Kuwait Qatar Saudi
Arabia
UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
Don’t know
Our best
days are
behind us
Our best
days are
ahead of us

10. Q: Considering the last 12 months, do you think things
in your country of residence are now heading in the right
direction or are they going in the wrong direction?
GENERAL OUTLOOK
(Right direction) %
2012 2013
Among
all
Egypt Jordan Kuwait Qatar Saudi
Arabia
UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
55
58
46
53
55
52
66 65
67
71
56
77
83
88
55
80
21
37
50
44
48
55
48
42
70
43
63
71
4849
56
49
52

11. Q: In general, do you think the economy in your
country / the region is going in the right direction
or in the wrong direction?
DIRECTION OF ECONOMY
National Regional
Among
all
Egypt Jordan Kuwait Qatar Saudi
Arabia
UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
55
60
49
57
47
58
46
61
73
67 65 64 65
76
48
55
61
63
51
65
49
58
51
55
51
55
53
55
58
52
57
53
58
65
53
56

12. Q: Since the start of the events of the Arab Spring
(in late 2010/early 2011), do you believe that your
government has become:
IMPACT OF ARAB SPRING
26
20
24
24
24 26
34
11
13
6
6
22
10
10
10 11
9
12
14
9
10
12
21
10
14 11 11
17
10
7
11
1 7 5 4 8 8 7 5 5
Among
all
Egypt Jordan Kuwait Qatar Saudi
Arabia
UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen
Don’t know
Less transparent/
representative
No more transparent/
representative
A little more transparent/
representative
Much more transparent/
representative
23
25
26
25
28
29
18
14
26
24
22
20
29
19
24
18
22
16
23 22
37
22
33
18 14
25 20 22 22
15
24
23
21
8
8
8
26
29
7
8
10
17
5
8
8
22
24
14
36
9
29
15
22
8
14
9

13. Q: How far do you agree or disagree with
the following? (%)
IMPACT OF ARAB SPRING
Following the uprisings across the
Arab world, I feel the Arab
world is better off
As a result of the uprising, I feel I
will be better off in five years
Following the uprising, I am
personally better off now than
I was a year ago
2012 2472 4
2013 2470 7
2012 2471 5
2013 1774 10
2012 2868 4
2013 3067 3
Agree a lot / somewhat Disagree a lot / somewhat Don’t know

14. 2
Arab youth have
more national
pride since the
Arab Spring.

15. Q: How far do you agree or disagree with
the following? (%)
IMPACT OF ARAB SPRING
Recent changes in my country
make me feel anxious about
what the future holds
Following the uprising in the Arab
world, I feel uncertain about the
future of my country
Following the events of the
Arab Spring, I am more
proud to be an Arab
Agree a lot / somewhat Disagree a lot / somewhat Don’t know
2012 4946 4
2013 6135 4
2013 1187 3
2012 5540 55
2013 6628 5

16. Q: How far do you agree or disagree with the
following? “Following the events of the Arab Spring,
I am more proud to be an Arab” (%)
IMPACT OF ARAB SPRING
Don’t know
Agree somewhat
Agree a lot
Disagree a lot
Disagree somewhat
59
60
58
56
66
61 60 61 56
55 52 65 54 51
58
28
27
28
31
22 26
26
27
28 27
34
22 28
34
30
7 7 9 5 6 7 10
8 6
12
10
7
Don’t know
Agree somewhat
Agree a lot
Disagree a lot
Disagree somewhat
Among
all
Egypt Jordan Kuwait Qatar Saudi
Arabia
UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
65
24
9
60
26
6
58
28
8
7
4
3
2
3
6
5
2
9 4
4
6
3
5
2
4
5
4
4
3
2
4
3
6
2
3
2 4 2
1
3
4
4
2
1
6

17. Q: How far would you say each of the following
influences you and your outlook on life? (% very influential)
INFLUENCERS
Base: Among All (don’t knows filtered)
Parents Religion Family Friends Community
leaders
Authors/
writers
Politicians/
Government
leaders
Business
leaders
Media Music Sports
figures
Pop stars
16
19
28293030
31
33
49
66
69
73

18. Q: Which of the following is closest to your view? (%)
VALUES & BELIEFS
Base: Among All
Traditional values mean
a lot to me, and ought to
be preserved for generations
to come
Traditional values are
outdated and belong in
the past. I am keen to
embrace modern values
and beliefs
2010 2011 2012 2013
83
17
65
35
60
40
68
33

19. 3
Fair pay
remains the
top priority
of Arab youth

20. Q: How important are each of the following
to you? Top 10 (% very important)
IMPORTANCE OF FAIR PAY
Base: Among All (don’t knows filtered)
63 61
68
62
57 55
70
64 62
58
82
65
58 58
54 55
50 51 50 51
82
66
61
58
55 54 53 51 51 50
2011 2012 2013
Being
paid
a
fairw
age
O
w
ning
m
y
ow
n
hom
e
Living
in
a
dem
ocraticcountry
Livingw
ithoutfearofterrorism
H
avingaccesstothebestcolleges/universities
H
avingaccesstohigh-speed
Internet
H
avingaccesstoreliablehealthcare
Livingin
asafeneighbourhood
Beingabletogetm
arried
and
startafam
ily
Beingabletoafford
luxuries

21. Q: Which of the following is closest to your
experience in the past 12 months?
JOB SECURITY
Base: Among All
Among
all
Egypt Jordan Kuwait Qatar Saudi
Arabia
UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
8 7
18
17
57
10 10
13
18
23
20
15
16
6
14
22
6 6
14
1916
14
48
62
59 59
64 61
50
56 55
47
15 22
24
10 10 10
21
16
53
61
9 5 4 8
17
13
62
9
18
18
54
8
18
17
58
8
19
17
56
16
19
17
19
59
21
17
18
14
11
20
None of the above
I have lost my job
I know a friend who has
lost his/her job
I know a family member
who has lost his/her job

22. Q: Would you prefer to work in government or
for the private sector?
PREFERRED EMPLOYER
Base: Among All
46
32
44
50
58
48 54
49
38 38
48
46
24
44
52
42 43
26
41
27
14
23
20
8
23
23
22
12
40
26
13
17
21
15
16
18
25
14
15
19
17
27
14 17
15
25
14
14
12
15
14
14
13
14
15
15 12
12
16
13
10 13 15
16
50
43
13
24
14 14
15
28
Among
all
Egypt Jordan Kuwait Qatar Saudi
Arabia
UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
No preference
Don’t know
Private sector
Government

23. 4
Home
ownership is
increasingly
important

24. Q: How important are each of the following
to you? Top 10 (% very important)
HOME OWNERSHIP
Base: Among All (don’t knows filtered)
63 61
68
62
57 55
70
64 62
58
82
65
58 58
54 55
50 51 50 51
82
66
61
58
55 54 53 51 51 50
2011 2012 2013
Being
paid
a
fairw
age
O
w
ning
m
y
ow
n
hom
e
Living
in
a
dem
ocraticcountry
Livingw
ithoutfearofterrorism
H
avingaccesstothebestcolleges/universities
H
avingaccesstohigh-speed
Internet
H
avingaccesstoreliablehealthcare
Livingin
asafeneighbourhood
Beingabletogetm
arried
and
startafam
ily
Beingabletoafford
luxuries

25. Q: At what age do you expect to purchase your
own home? (%)
AGE OF FIRST-TIME BUYERS
Not including “Don’t know”
4
6
14
25
20
15
Already own my
own home
Before the age
of 25
Between the ages
of 26-30
Between the ages
of 31-40
After the age
of 40
Never
Among all

26. 5
Rising living
costs continue
to be the top
concern
among Middle
East youth

27. Q: How concerned would you say you are about each
of the following issues? (% very concerned)
KEY CONCERNS
Base: Among All (don’t know filtered)
Rising cost of living
Dangers of drugs
The economy
Threat of terrorism
Impact of the events of the Arab Spring
Unemployment
Opportunities for women
57
62
39
35
47
49
48
50
49
46
44
44
42
43
43
40
46
63
2011
2012
2013

28. Q: How concerned would you say you are about each
of the following issues? (% very concerned)
KEY CONCERNS
Base: Among All (don’t know filtered)
61
51 51
48
45
42 42 41 40 40
63
48 49
46 47
42 43
46
38
41
Rising cost
of living
The economy Dangers of
drugs
Threat of
terrorism
Impact of the
events of the
Arab Spring
Standard of
living
Opportunities
for women
Unemployment Transport and
road safety
Rise of Islamist
movements/role
of Islam in
political life
GCC Non GCC

29. 6
Civil unrest
and lack of
democracy are
the biggest
barriers facing
the region

30. Q: What do you believe is the biggest obstacle facing
the Middle East?
OBSTACLES FACING MIDDLE EAST
Base: Among All
41 41
27 27
23
21 21 21
18
16
44 43
27 26
25
22
19
17
Civil unrest Lack of
democracy
Lack of
Arab unity
Israel-Palestinian
conflict
Lack of
political
direction
Financial
issues
Threat of
terrorism
Lack of
strong
leadership
Loss of
traditional
values
2012 2013

31. 7
e UAE
continues to
be seen as a
model nation

32. Q: Which country in the world would you like to live in? (%)
MODEL NATIONS
Base: Among All
Q: Which country in the world would you most like your country to be like? (%)
31
18 16 16 14
United Arab Emirates France United States Turkey Saudi Arabia
30
17 16 16 13
United Arab Emirates France United States Turkey China

33. MODEL NATIONS
Base: Among All
Q: As your country develops, which country’s model of growth and development
would you like your country to follow? (%)
20
11 11 11
9
7
United Arab Emirates China United States France Turkey Germany

34. 8
Among nations
outside MENA,
France regarded
most favourably
by Arab youth

35. Q: How favourable are you to the
following countries? (Very favourable %)
MODEL NATIONS
Base: Among All (don’t know filtered)
France Germany China United Kingdom United States India
30 29 28
23
29
20
39
34
27
43
41
25
46
44
41
34
31
28
44
39 39
32
30 29
2010 2011 2012 2013

36. 9
News
consumption
is falling and
newspaper
readership is
hardest hit

37. Q: How often do you update yourself on news and
current affairs?
Daily (%)
NEWS CONSUMPTION
Base: Among All
18
52
46
2011 2012 2013

38. Q: Where do you get your news
(%)
NEWS CONSUMPTION
Base: Among All
79
42
62
15
29
17
0
62
51
32
14
10
6
20
72
59
24
16
6 8
28
Television Online Newspapers Friends and family Radio Magazines Social Media
2011 2012 2013

39. 10
Social media
is becoming
increasingly
influential

40. Q: In your opinion what is the most trusted
source of news?
(%)
TRUSTED NEWS SOURCES
Base: Among All
2011 2012 2013
60
19
11
49
18 18
9
40
9
26
22
TV news channels Newspapers Websites Social Media

41. Q: What do you do when you are online? (% Top 8)
INTERNET USAGE
Base: Among All
57
48
37 36
33
31
26
23
60
48
38
36 35
29
25
27
Listen to music E-Mail Download music Subscribe to a
RSS feed
Online gaming Read news Upload videos /
photos / music
Watching movies/
video clips
GCC Non GCC

42. Q: What do you on blogs? (% Top 8)
BLOGS
Base: All who blog
Q: Where do the blogs that you
read come from? (%)
Q: What kind of blogs do you read? (%)
46
38
18
10
I read blogs I post on a blog I have my
own blog
I comment on
other people's
blogs
87
56
22
My country The Middle East The West
52
42
34 31
22 21 18
Fashion News and
Current
Affairs
Celebrity
News
Technology Politics Health
and
Nutrition
Cookery

43. TWITTER
Base: All who use Twitter
Q: inking about Twitter, which
of the following applies to you? (%)
Q: Where do the people you follow
on Twitter come from? (%)
Q: Who are the types of people that
you tend to follow? (%)
49 48
39 38
15 16
2012 2013
I will respond to
other peoples
tweets
I actively post
tweets
I follow but do
not post
92
67
13
93
68
14
My country The Middle East The West
2012
2013
Friends
Celebrities
Journalists
ReligiousLeaders
BusinessLeaders
SocialCom
m
entators
Politicians
86
45
21 12 12 9 9
87
46
21 12 12 10 9
2012
2013

44. FACEBOOK
Base: All who use Facebook
Q: inking about social networking,
which of the following applies to you? (%)
Q: Where do the people you are
friends with come from? (%)
Q: Who are the types of people that you are
friends with on Facebook? (%)
62
22
11
64
23
8
I have my own
Facebook account that
I actively update
I have a Facebook
account but don't tend
to post or upload
I don't have a
Facebook account
2012 2013
94
50
19
94
51
18
My country The Middle East The West
2012 2013
Friends
Celebrities
Journalists
ReligiousLeaders
PoliticalActivists
BusinessLeaders
SocialCom
m
entators
Politicians
92
26
13
8 7 6 5 4
92
27
12
8 7 6 5 4
2012
2013

45. Majority of
Arab youth
believe that
“our best
days are
ahead of us”.
Arab youth
have more
national
pride since
the Arab
Spring.
Fair pay
remains the
top priority
of Arab
youth.
Home
ownership
is increasingly
important.
Rising living
costs continue
to be the top
concern
among Middle
East youth.
Civil unrest
and lack of
democracy are
the biggest
barriers facing
the region.
e UAE
continues to
be seen as a
model
nation.
Among nations
outside MENA,
France viewed
most
favourably by
Arab youth.
News
consumption
is falling and
newspaper
readership is
hardest hit.
Social media
is becoming
increasingly
influential.
1 2 3 4 5
6 7 8 9 10

46. OUR BEST DAYS
ARE AHEAD OF US
Algeria Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Qatar Saudi Arabia Tunisia UAE Yemen
April 9, 2013
www.arabyouthsurvey.com