We, at Penn Schoen Berland, understand the stakeholders and the factors that impact corporate image at a granular level. Our unique research-based approach helps us zero in on the drivers of corporate reputation and focus both your actions and communication for maximum impact on your corporate image through a made-for-you Reputation Management Strategy.

1. CORPORATE BRAND REPUTATION MANAGEMENT
By Penn Schoen Berland

2. WHAT IS CORPORATE REPUTATION?
 The Stakeholder’s collective judgments of a
corporation based on assessment done on various
factors such as social, environmental & financial
impact
 Reputation means being clear about your brand
proposition
 Good Reputation includes
Trust
Customer Satisfaction
Loyalty
Good word of mouth

3. WHY BRAND REPUTATION IS IMPORTANT?
 Brand Reputation = Customer perception of your
company and your products and services.
 A brand reputation can make or break your
company

4. REPUTATION MANAGEMENT
 Corporate Reputation Management is an emerging
sector among business corporations
 The brand identity of the organisation is concerned
with what the organisation is and what it seeks to
be, and comprises two parts.
Firstly, the strategic choices made by the organization
including the organization's mission, vision, strategic
intent, values and corporate culture
Secondly the corporate expression, which is also part of
the corporate brand.

5. OUR APPROACH FOR BRAND MANAGEMENT
 Penn Schoen Berland understand the stakeholders
and the factors that impact corporate image at a
granular level.
 Develops an effective brand identity & competitive
positioning strategy for your organization based on
the extensive competitive analysis and testing.
 This will enable companies to win the right image,
equity, market share, and sustainable competitive
advantage.

6. Penn Schoen Berland
sa@ps-b.com
THANK YOU.