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Nexus OAP slide deck
1.
Opportunity Analysis Project
11/20/2012
2.
Main Idea • To
build a portable ultrasound device that is easy to use, affordable and still has good image quality for correct diagnosis. • The device would fill the gap that are not targeted by present existing models. 11/20/2012 © Nexus Inc., Company Confidential 2
3.
Team • Pi Sheng
Chang • Co-founder – Responsible for hardware and software/firmware development, product design, device prototyping and system integration. • Peter Chang • Co-founder – Responsible for product marketing, operations, manufacturing oversight, FDA regulatory compliance certification and quality assurance. 11/20/2012 © Nexus Inc., Company Confidential 3
4.
Market Analysis • Total
Global Ultrasound Market: $5B (2009) • U.S. market size: 22%, Europe: 32% • Compound annual growth rate (CAGR, 2009): • Worldwide: 6.5%, China: 9.3%, U.S.: 1%, Europe: 1% • Hand carried CAGR: 32% • Portable CAGR: 17% 11/20/2012 © Nexus Inc., Company Confidential 4
5.
Target Customers •
Worldwide unit shipment (2010): • Cardiologists: 30810 units • OBGYN: 38090 units • Internal Medicine: 6893 units • Radiologists: 47465 units • Emergency Medicine: 4996 units 11/20/2012 © Nexus Inc., Company Confidential 5
6.
Customers Feedback • It
needs to be easy to use: doctors are not usually trained as sonographers to use the full potential of a ultrasound device. If the device is easier to use and meet the doctors’ diagnostic expectations, doctors would use it more often. • It needs to be affordable: Cost is very sensitive to doctors. We need to show how long is the return of investment (ROI) and how doctors can charge for an exam using the device. • The product needs better differentiation compared to existing products: There are other portable ultrasound devices in the market. It is not very clear how the proposed product differentiate from those. • How can it help the doctors to make better diagnosis: Currently, ultrasound imaging is only requested when there is a suspicion of a problem. Early detection is missed if there is no suspicion. An ultrasound scan from the test order to getting the results could take weeks. Having the device in the doctors’ office could shorten the time of getting the results to hours. It is akin to instant gratification. 11/20/2012 © Nexus Inc., Company Confidential 6
7.
Business Model Changes •
Targeted customer segment should be limited to those for whom the portable device is more useful: Internal medicine doctors, doctors in rural areas, emergency medicine doctors, military doctors, etc. • The portable device should be easy to use in the office and in the field. Product differentiation should be focused on ease of use, image quality and portability. 11/20/2012 © Nexus Inc., Company Confidential 7
8.
Nexus Product
Breakthrough advances in user interface and workflow Breakthrough advances in user interface and workflow 11/20/2012 © Nexus Inc., Company Confidential 8
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