Slide d

1. Optimizing Your Congregation’s
Web Presence

2. Four Essentials

3. Four Essentials
Sunday services

4. Four Essentials
Sunday services
Explanation of faith

5. Four Essentials
Sunday services
Explanation of faith
How to find you

6. Four Essentials
Sunday services
Explanation of faith
How to find you
Contact details

7. Seven Basics

8. Seven Basics
Cater to the guest

9. Seven Basics
Cater to the guest
Remember your regular attendees

10. Seven Basics
Cater to the guest
Remember your regular attendees
Clean front page

11. Seven Basics
Cater to the guest
Remember your regular attendees
Clean front page
Staying up to date

12. Seven Basics

13. Seven Basics
Embrace existing technology

14. Seven Basics
Embrace existing technology
Twitter

15. Seven Basics
Embrace existing technology
Twitter
Facebook

16. Seven Basics
Embrace existing technology
Twitter
Facebook
YouTube

17. Seven Basics
Embrace existing technology
Twitter
Facebook
YouTube
Blogs

18. Seven Basics
Embrace existing technology
Twitter
Facebook
YouTube
Blogs
Be authentic to who you are

19. Seven Basics
Embrace existing technology
Twitter
Facebook
YouTube
Blogs
Be authentic to who you are
Graphic design counts

20. Sunday Services

21. Sunday Services
Start times

22. Sunday Services
Start times
Children’s program

23. Sunday Services
Start times
Children’s program
Special/Seasonal service

24. Explanation of Faith

25. Explanation of Faith
Testimonies from church members

26. Explanation of Faith
Testimonies from church members
Youth

27. Explanation of Faith
Testimonies from church members
Youth
Young adult

28. Explanation of Faith
Testimonies from church members
Youth
Young adult
Parent with children in church school

29. Explanation of Faith
Testimonies from church members
Youth
Young adult
Parent with children in church school
Elder

30. How to Find You

31. How to Find You
Google places

32. Contact Details

33. Contact Details
Office

34. Contact Details
Office
Minister

35. Contact Details
Office
Minister
Other staff

36. Cater to the Guest

37. Cater to the Guest
What are the service times?

38. Cater to the Guest
What are the service times?
What’s the service style?

39. Cater to the Guest
What are the service times?
What’s the service style?
What do I do with my kids?

40. Cater to the Guest
What are the service times?
What’s the service style?
What do I do with my kids?
Where do I park?

41. Cater to the Guest
What are the service times?
What’s the service style?
What do I do with my kids?
Where do I park?
How do I find the sanctuary?

42. Cater to the Guest
What are the service times?
What’s the service style?
What do I do with my kids?
Where do I park?
How do I find the sanctuary?
What does the church look like on the inside?

43. Cater to the Guest
What are the service times?
What’s the service style?
What do I do with my kids?
Where do I park?
How do I find the sanctuary?
What does the church look like on the inside?
Can I wear jeans?

44. Remember Your Regular Attendees

45. Remember Your Regular Attendees
Figure out what goals ministry leaders want to achieve with
members online

46. Remember Your Regular Attendees
Figure out what goals ministry leaders want to achieve with
members online
Take a poll or talk with your members to see what they want
from the website

47. Remember Your Regular Attendees
Figure out what goals ministry leaders want to achieve with
members online
Take a poll or talk with your members to see what they want
from the website
Anywhere these two groups, visitors and members, overlap is
probably a no-brainer thing to have on the website

48. Clean Front Page

49. Clean Front Page
Text heavy front pages can be a big turn off

50. Clean Front Page
Text heavy front pages can be a big turn off
Service times, styles and location should be easy to find on the
homepage

51. Clean Front Page
Text heavy front pages can be a big turn off
Service times, styles and location should be easy to find on the
homepage
Use a wireframe

52. Wireframe

53. Staying Up to Date

54. Staying Up to Date
Commit to keeping things up to date

55. Staying Up to Date
Commit to keeping things up to date
Decentralize website content updating

56. Staying Up to Date
Commit to keeping things up to date
Decentralize website content updating
Put ministry leaders or rock star volunteers in charge of
updating

57. Staying Up to Date
Commit to keeping things up to date
Decentralize website content updating
Put ministry leaders or rock star volunteers in charge of
updating
Have some sort of approval process

58. Embrace Existing
Technology
Twitter

59. Embrace Existing
Technology
Facebook

60. Embrace Existing
Technology
YouTube

61. Embrace Existing
Technology
Blogs

62. Be Authentic to Who You Are

63. Be Authentic to Who You Are
Don’t pretend to be something you’re not

64. Be Authentic to Who You Are
Don’t pretend to be something you’re not
You can’t fake who you are

65. Graphic Design Counts

66. Graphic Design Counts
Find sites you like and use them as inspiration

67. Q&A