ths prepared by Honorable friend ... thanks a lot ... GOD given chance to me to perform with her ..... http://www.facebook.com/psasr

1. PRESENTATION ON
UTTARAKHAND SWOT
ANALYSIS

2. UTTARAKHAND FAST FACTS
 Capital – Dehradun
 Established- 9 November 2000
 Largest city –Dehradun
 Population- 8,479,562
 Literacy- 72%
 Language(s)- Hindi, Kumaoni, Garhwali
 Area- 53,566 km²
 Website: ua.nic.in

3. INTRODUCTION-
 Located in the northern part of India
 Source of the Ganges
 Vyas Maharishi author of Mahabharat is believed to have
lived in the caves of Uttarakhand
 Became the 27th state of the Republic of India on 9
November 2000
 Borders Tibet in north, Nepal in east & Himachal
Pradesh and Uttar Pradesh in the west and south
respectively

4. CONT’D..
 In January 2007, the name of the state was officially
changed from Uttaranchal to Uttarakhand.
 The provisional capital of Uttarakhand is Dehradun
which is also a rail-head and the largest city in the region
 The High Court of the state is in Nainital.
 Uttarakhand is the birthplace of the Chipko
environmental movement and the mass agitation in the
1990s that led to its formation.

5. TOURISM ZONES
 Zone 1: Dehradun, Musoorie, Haridwar, Rishikesh
and Environs,International Gateway at Jolly Grant
Airport
 Zone 2: Nainital Lake District and
Environs, International Gateway at Pantnagar
Airport
 Zone 3: Corbett National Park
West, Landsdowne, Pauri and Environs

6.  Zone 4: Uttarkashi, Gangotri, Tehri Lake, Domestic
Gateway at Chinyalisaur Airport
 Zone 5: Pithoragarh, Thal to Munsiyari (Lower
Johar Valley), Almora,Champawat, Domestic
Gateway at Naini Saini Airport
 Zone 6: Badrinath, Kedarnath, Valley of
Flowers, Domestic Gateway at Gauchar Airport
 Zone 7: Yamunotri, Chakrata and Mori (Tons River)

7. ZONE 1
 Haridwar
 Dehradun
 Rishikesh / Muni Ki Reti
 Mussoorie and Environs
 Rajaji National Park
 Kempty Falls
 Dhanaulti and Environs
 Chamba and Environs

8. ZONE 2
 Nainital and the Lake  Mukteshwar
District
 Bhowali
 Ramnagar
 Ramgarh
 Kaladhungi
 Corbett National Park
East

9. ZONE 3
 Pauri Town and  Devaprayag
Environs
 Srinagar Town
 Khirsu
 Lansdown
 Rural Villages

10. ZONE 4
 Gangotri  Tehri Lake
 Harsil Township  New Tehri Town
 Dayara Bugyal
 Uttarkashi Town
 Chinyalisaur

11. ZONE 5
 Pithoragarh Town  Almora
 Champawat Town  Ranikhet
 Abbott Mountain  Kausani
 Pancheshwar  Baijnath
 Tanakpur  Bageshwar Town
 Binsar Wild Life  Chaukori
Sanctuary

12. ZONE 6
 Kedarnath Town  Nanda Devi National Park
 Badrinath Town  Devaprayag Town
 Josimath Town  Rudraprayag Town
 The Valley of Flowers  Karnaprayag Town
National Park
 Nandprayag
 Gauchar
 Vishnuprayag
 Pokhri

13. ZONE 7
 The Yamunotri Char Dham
 Tons River
 Jaunsari Tribal Villages
 Chakrata Hill Station and Cantonment

14. CURRENT TOURISM SCENARIO IN
UTTARAKHAND
 Has a total area of 53,483 sq.km. with an exceptional
landscape of the highest scenic quality
 65 per cent of the land area of the State is forest or forest
reserve
 State has a population of around 8.4 million with many
small communities in scattered hilltop and valley
settlements
 Located approximately 250 km from New Delhi,
Uttarakhand is easily reachable by road and rail service

15. CONT’D….
 Transportation within the State is similarly impeded by
long travelling hours both by road and rail
 Peak season from mid-June to approximately early
September and during winter.
 There are two airports and a number of airstrips located
near the larger urban areas
 Initiatives to foster village and local community
participation in tourism.

16. TOURIST ARRIVAL IN 2006
Domestic tourists
18.99 MILLION
International tourists
0.1MILLION

17. CONTRIBUTION BY TOURISM
INDUSTRY
Contribution to SGDP
4.4%
Share in employment
2%

18. ISSUES AND PROBLEMS
 Existing hill resort areas have developed in an unplanned
fashion with poor design
 Congested inadequate infrastructure and limited
attractions.
 Local road infrastructure, linking areas to National
Highway from Delhi, is generally badly maintained.
 Tourism Training or rather the sort of Tourism training
that is needed to foster next generation of tourism

19. OVERALL SWOT ANALYSIS FOR
UTTARAKHAND

20. STRENGTHS
 A net work of magnificent rivers (Ganges, Yamuna and
its tributaries)
 Beautiful lakes and streams
 Winter Sports facilities at Auli
 Fishing and water sports facilities (Lohaghat, Kodyala )
 Existing range of trekking paths and circuits
 Wide range of wildlife, including species of world-wide
significance (tiger, leopard, bear etc)

21. CONT’D…
 Selection of wildlife sanctuaries of world significance
 Variety of landscapes
 Successful conservation regulations curbing
encroachment of development into natural areas;
 World class tourism assets and in some cases unique to
attract a varied clientele;
 Committed private sector associations, particularly in the
hotel sector;

22.  Substantial funds allocated to annual marketing
campaigns by the public sector in 2006 and 2007;
 Sites of significant cultural, historic and archaeological
value;
 Places of religious and spiritual significance, aligned
with geographical features (Char Dham Circuit, source
of the Ganges, numerous ashrams and temples);
 Well established spiritual products (Ashrams, yoga
centres, meditation retreats) for both domestic and the
international market.

23. WEAKNESSES
 Many natural areas reflect man-made influences;
 Lack of proper accessibility;
 Almost all urban environments are very poor quality in
terms of overall appearance
 Little to no interpretation of the natural environment
 Little to no awareness of potential and needs of eco and
nature tourism among many operators and Government
agencies;

24. CONT’D…
 Strict conservation laws hinders ecotourism and other
developments
 Lack of conservation management in many popular
tourist spots such as Gangotri;
 Little design quality in development of tourism facilities
as exemplified at many Government Guest Houses;
 Lack of coordination among Government agencies;
 Lack of efficient public transportation;

25.  Lack of traffic management in towns and villages
 Lack of community understanding and participation in
tourism in many areas;
 Low environmental awareness among overall
population, domestic tourists, resort owners and
developers;
 Little awareness of Uttarakhand as a tourism destination
in the international market, or indeed as a major
Himalayan destination;
 Branding adopted by the State is inadequate

26.  Competition from other States (Himachal Pradesh and
Kashmir and the Northeastern States)
 Other Himalayan countries or areas are better known in
the international market such as Nepal, Bhutan and Tibet
in China;
 Lack of a marketing strategy for the State;
 Scattergun approach to media advertising in expensive
publications;
 Mismatch between the perception of quality and comfort
implied in the advertising

27.  Lack of coordination and dialogue between the different
branches of the public sector involved in tourism
promotion
 Inconsistent and generally poor quality offered in
accommodation
 Unfair competitive practice through the use public
money to maintain and build public sector
accommodation and other tourist facilities;
 Monopoly enjoyed by the public sector in the advertising
of its accommodation and other services in brochures
created by the Tourism Department;

28.  Absence of an efficient statistical system for
measurement of tourism demand and supply as well as
economic and social impact.
 Lack of market research to understand the profile of
visitors, their perceptions, demands and satisfaction
levels
 The district tourist offices lack manpower
 Poor electricity supply due to brown-outs and black-
outs
 Poor telecommunications

29. OPPORTUNITIES
 Very large, overall carrying capacity given the immensity
of the natural environment;
 Huge potential for nature tourism
 Vast opportunities for nature and adventure tourism such
as rafting;
 Potentially large domestic market offers specific niche
opportunities for ecotourism;
 Increasing international market, based on expatriate
workers in Delhi and other major cities;

30. CONT’D…
 Some private sector experience in running quality
tourism accommodation;
 Relatively large rural population offers opportunities for
local training and participation in tourism
 Potential future market for luxury second homes/holiday
homes in many areas of the lesser Himalayas (e.g.
Almora, Bageshwar Ridge and Garur)
 International renown of Ganges as a holy river and
Himalayas as a natural attraction;

31.  Increasing spending power and leisure aspirations of
domestic market favours accessible tourist hotspots such
as Nainital;
 Hill stations at Almora, Nainital and
Bageshwar, Mussoorie and Kausani offer a solid basis
for developing quality resorts;
 Planned development of domestic airports will boost
week-end market from Delhi and other cities
 Cluster of higher education facilities in Dehradun
 Self-contained nature of valleys and limited accessibility
should be conducive

32.  Cultural distinctiveness in dress, folklore and local
products can promote village development
 Engaging persons with high professional knowledge can
establish a lean and efficient market research unit.
 A marketing strategy can be formulated which will
allocate resources and responsibilities in a well designed
plan
 The international market can be made aware through
well thought out campaigns
 Domestic tourists can be made aware of the range of
opportunities that can be enjoyed in the State;

33.  Facilities and services can be upgraded to an appropriate
level for the targeted markets;
 Public institutions and the private sector can coordinate
their marketing efforts and work in partnership;
 GMVN and KMVN corporations can reassess their role
in developing and supporting the tourism sector in the
State
 Great potential for mountaineering and high-altitude
trekking out of towns that can be reached by road
(Gangotri, Munsiyari).

34. THREATS
 Continued neglect of urban environments, basic
amenities and overall cleanliness (e.g. food preparation)
 Continued lack of understanding and application of
ecotourism principles
 Over-development at certain scenic or religious spots
(e.g. Nainital and Gangotri)
 Over zealous conservation regulations in forest areas will
hold back ecotourism development

35. CONT’D…
 Lack of effective management plans
 Success of wildlife reserves will increase conflicts
between certain species (elephants, leopards) and local
villagers
 Additional traffic and pollution from cars and visitors
 Continued poor environmental awareness of general
population and tourists
 Ill-conceived accommodation or other tourism
developments at sensitive sites

36.  Poorly conceived development and low awareness of
landscape design
 Continued poor maintenance of roads
 Little to no participation of local people in tourism
 High spending tourists will continue to opt for other
destinations if improvements in quality of tourism
products, sanitation and accessibility fail to materialize;
 Global warming
 Availability of drugs and lack of policing about this issue

37.  Continued competition and provision of poor quality
facilities by the public sector
 Unfocused marketing campaigns;
 Lack of coordination between different public sector
bodies as well as the private sector
 Implying high quality facilities in the advertising
message without delivering the amenities and services
will have a negative effect on the image of the State;
 Establishment and/or upgrading of airports and helipads
without improving access roads to these facilities will
reduce their desired effect on enhancing access