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Communications Strategy for the International Potato Center

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Paul Stapleton

A summary of the draft communications strategy that has been developed for the International Potato Center in Per, for a 15-minute presentation to the Board. The full text can be downloaded from www.cipotato.org/communications. This version is unfinished but comments are very welcome.

Education
1 of 17
A strategy for CIP Paul Stapleton Head, Communications and Public Awareness Department (CPAD) Communications – creating interest, achieving understanding CIP Board Meeting 2009
Why communicate? ,[object Object],Output Outcome
Why impact? ,[object Object],[object Object],[object Object]
What is impact? ,[object Object],[object Object],[object Object]
Example of impact ,[object Object],[object Object],[object Object],[object Object]
What is our communications goal? ,[object Object]
Who are our audiences? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are our messages? ,[object Object],[object Object],[object Object]
Medium-term Objective 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Medium-term Objective 2 ,[object Object],[object Object],[object Object]
Medium-term Objective 3 ,[object Object],[object Object],[object Object]
Mapping products and skills Journalistic skills Readability Scientific knowledge and editing skills Scientific content Research outputs Working papers Project proposals Annual Report Newsletter Grant writing Report writing Press releases Media/Web Articles Video Radio Social media
What are our products?
Website
Products ,[object Object]
Key staff positions for CPAD Head, CPAD Spanish editor/writer Science writer (English) Executive assistant Chief designer Webmaster Support staff
Conclusions ,[object Object],[object Object],[object Object],[object Object]

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Communications Strategy for the International Potato Center

  • 1. A strategy for CIP Paul Stapleton Head, Communications and Public Awareness Department (CPAD) Communications – creating interest, achieving understanding CIP Board Meeting 2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Mapping products and skills Journalistic skills Readability Scientific knowledge and editing skills Scientific content Research outputs Working papers Project proposals Annual Report Newsletter Grant writing Report writing Press releases Media/Web Articles Video Radio Social media
  • 13. What are our products?
  • 15.
  • 16. Key staff positions for CPAD Head, CPAD Spanish editor/writer Science writer (English) Executive assistant Chief designer Webmaster Support staff
  • 17.