Jump on the Personal Brand-wagon with Your Unique Story
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This document discusses the importance of personal branding, especially in today's economy. It outlines a three stage process for developing a strong personal brand: 1) Believe in your brand by discovering your authentic self, 2) Become your brand by creating goals and defining your brand attributes, and 3) Be your brand by living your brand values. The document provides tips for taking action to start branding yourself, such as getting a professional headshot, assessing your online identity, buying your name as a domain, and engaging on social media. It emphasizes that your personal brand is how others see you based on your online presence and story.
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Jump on the Personal Brand-wagon with Your Unique Story
- 1. Jump on the Personal Brand- wagon! FEW Presentation 2/23/12
- 2. 1. Brands and Branding 2. Personal Branding 3. The “New” Economy 4. Standing Out 5. Your Story is Your Brand 6. Online Identity 7. Three Stage Process: Believe. Become. Be Your Brand 8. Tips to Start Branding Yourself Today!
- 4. • Your favorite brand? • Why? - 3 words
- 8. The most satisfying thing about this image is the fact that you are probably reading this in Morgan Freeman’s voice. Just by simply seeing a picture of someone, your brain instantly makes the connection to the most memorable thing about them. There could be anything in the world written here, and in your brain it would sound amazing because you have Morgan Freeman narrating it!
- 9. Brand = Unique Promise of Value!
- 10. Brand = Unique Promise of Value! In n ova t ive
- 11. Brand = Unique Promise of Value! In n Rom ova a nc t ive e/ Lov e
- 12. Brand = Unique Promise of Value! In n Rom Sur ova a nc vivo t ive e/ r/ Lov Dri e ve n
- 13. Brand = Unique Promise of Value! In n Rom Sur ova a nc vivo t ive e/ r/ Lov Dri e ve n YOU?
- 14. 1997
- 15. “We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.” - Tom Peters
- 17. “Free agents gladly swap the false promise of security for the personal pledge of authenticity.” - Dan Pink
- 18. I have a fancy title, steady paycheck, and good benefits.
- 19. I have a fancy title, steady paycheck, and good benefits. Why am I so miserable?
- 22. Personal Brand = YOUR Unique Promise of Value
- 23. AUTHENTIC Personal Brand = YOUR Unique Promise of Value
- 24. AUTHENTIC DIFFERENTIATES Personal Brand = YOUR Unique Promise of Value
- 25. AUTHENTIC DIFFERENTIATES Personal Brand = YOUR Unique Promise of Value COMPELLING
- 27. Morgan Spurlock
- 30. The ‘New’ Economy • Job tenure is decreasing • Job security is decreasing • Globalization is increasing competition • Job seekersonline researched are being
- 31. “Tell me about yourself.”
- 32. “Tell me about yourself.” REJECTED!
- 33. “Tell me about yourself.” REJECTED! Failure to SET YOURSELF APART from others
- 35. Your best asset in this new economy is… Your Personal Brand!
- 36. Break Away from the Pack!
- 37. Be Remarkable, not Invisible!
- 38. Be Remarkable, not Invisible!
- 45. Com mo dity
- 48. “We are in the business of human connection and humanity, creating communities in a third place between home and work.” - Howard Schultz
- 49. What ‘Experience’ do you Offer? Same Different Speak 3 MBA degree languages 5 years manageme Lived in 4 countries nt Certified project Lead a charity manager group
- 50. What ‘Experience’ do you Offer? Same Different Speak 3 MBA degree languages 5 years manageme Lived in 4 countries nt Certified project Lead a charity manager group
- 51. What ‘Experience’ do you Offer? Same Different Speak 3 MBA degree languages 5 years manageme Lived in 4 countries nt Certified project Lead a charity manager group Perso nality Life e xperi ence Your s Story !
- 53. “People don’t buy what you do. They buy WHY you do it.” - Simon Sinek
- 54. Your Story is Your Brand! “Character trumps credentials” - Michael Margolis
- 55. My Story: Why I Do What I Do
- 56. Your Brand Online “Peter Sterlacci”
- 66. Volume
- 67. Volume Relevanc e
- 68. Volume Purity Relevanc e
- 69. Diversity Volume Purity Relevanc e
- 70. Diversity Volume Purity Relevanc e Validatio n
- 73. The first page of search results IS the way the world sees you! Your brand isn’t what you say it is, it’s what Google says it is.
- 74. What is Your Online Identity? www.onlineidcalculator.com
- 76. Do You Have Digital Dirt?
- 77. Do You Have Digital Dirt?
- 78. Do You Have Digital Dirt?
- 79. Do You Have Digital Dirt?
- 81. If you don’t show up on Google you don’t exist.
- 84. 3 Stage Brand Discovery Process
- 85. 3 Stage Brand Discovery Process
- 86. Stage 1: Believe Your Brand “If you are worried about falling off the bike, you’ll never get on.” - Lance Armstrong
- 88. “Your brand is held in the hearts and minds of others.” - William Arruda
- 90. Stage 2: Become Your Brand “Life is like a 10- speed bicycle. Most of us have gears we never use.” Charles M. Schultz
- 91. Personal Branding Gears • Gear 1: Vision & Purpose • Gear 2: SMART Goals • Gear 3: Values & Passions • Gear 4: Target Audience • Gear 5: Competition / Peers
- 92. Personal Branding Gears • Gear 6: Personal Brand Statement • Gear 7: Branded Bio • Gear 8: Branded Resume / Cover Letter • Gear 9: Brand Communication Plan • Gear 10: Online Brand Identity
- 94. Stage 3: Be Your Brand “Life is like riding a bike. To keep your balance you must keep moving.” - Albert Einstein
- 95. Your Brand Environment 1 2 3 4
- 96. Your Brand Environment 2 3 4
- 97. Your Brand Environment 3 4
- 98. Your Brand Environment 4
- 100. “Living in the Inquiry!”
- 101. 10 Actions to Start Branding Yourself Today!
- 102. Action #1: Get a Professional Head-Shot
- 103. Action #1: Get a Professional Head-Shot
- 104. Action #2: Assess Your Online Identity onlineidcalculator.com 1. Name in Roman letters 2. Name in Japanese characters
- 105. Action #3: Buy the Domain for Your Name
- 106. Action #4: ‘Ego-Surf’ / Set up Alerts for Your Name
- 107. Action #5: Get Feedback about Your Brand
- 108. Action #6: Use Your Real Name Peter Sterlacci @NihonPete
- 109. Action #7: Open a LinkedIn Account & Complete it! / Import to BranchOut & Profiled.com
- 110. Action #8: Complete Your Google Profile https://www.google.com/settings/
- 111. Action #9: Follow and Comment on Blogs in Your Thought Leadership
- 112. Action #10: Create Your ‘Personal Portals’ http://about.me/petersterlacci
- 114. Action #11: Monitor Your Online Influence
- 115. “Don’t let the noise of others’ opinions drown out your own inner voice.” - Steve Jobs
- 117. Special 360Reach Assessment Tool ‘Test-Ride’ Offer!
- 118. Special 360Reach Assessment Tool ‘Test-Ride’ Offer! Summary of Results
- 119. Special 360Reach Assessment Tool ‘Test-Ride’ Offer! Summary of Results 1-hour Consultation
- 120. Special 360Reach Assessment Tool ‘Test-Ride’ Offer! Summary of Results 1-hour Consultation 50% OFF!
- 121. 9,000 yen!!
- 122. Connect on LinkedIn: jp.linkedin.com/in/petersterlacci Follow on Twitter: twitter.com/PeterSterlacci “Like” BeYB Facebook Page: www.facebook.com/ believebecomebeyourbrand Subscribe to BeYB newsletter: petersterlacci.com personalbrandingjapan.com Subscribe to YouTube channel: www.youtube.com/user/psterlacci Subscribe to YOUnique newsletter:
Notas del editor
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- Product, Place, Person - All are brands and all have a Unique promise of value. HOW ABOUT YOU?\n
- Product, Place, Person - All are brands and all have a Unique promise of value. HOW ABOUT YOU?\n
- Product, Place, Person - All are brands and all have a Unique promise of value. HOW ABOUT YOU?\n
- Product, Place, Person - All are brands and all have a Unique promise of value. HOW ABOUT YOU?\n
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- All logos use BLUE!!! Why blue? Blue represents the branding attributes of: AUTHORITY, INTEGRITY, POWER, CONFIDENCE, INTELLIGENCE, LOYALTY, TRUST!! All the qualities we are looking for in someone we hire to do a project!!!\n
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- Change is a constant and here is some employment data from Fast Company to prove it!\nTenure: In the US, the median tenure in current job is 4.4 years which is down sharply from the 70s. This decline in average job tenure is bigger than any economic cycle.\nNo. of Jobs: In a lifetime, men will average 11. 4 jobs and women will average 10.7. The day of the 30-year career is long gone!\nWhat does this mean for you? BUILD YOUR BRAND. Your personal brand is the constant in a world where change is the norm.\n
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- When you are just one of many others with similar skills and abilities, you don’t contribute to the diversity your organization needs to generate creative innovative ideas. Instead you become a commodity. And people don’t get excited about commodities.\n
- When you are just one of many others with similar skills and abilities, you don’t contribute to the diversity your organization needs to generate creative innovative ideas. Instead you become a commodity. And people don’t get excited about commodities.\n
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- For example: Why is Apple so innovative? Year after year, after year, after year, they're more innovative than all their competition. And yet, they're just a computer company. They're just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different?\n
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- Woe to Win: when you were down and out, and then you came back\nFinding or stumbling upon the magic bullet and everything changed\nDavid versus goliath: when were you the underdog?\nThe tough choice: the other choice would have been easier, but this choice made you a better person\nThe switch from victim to victor: everyone has that story\nThe turnaround: when you finally decided to pursue something super meaningful\n
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- A resume is about whether or not you are qualified for a job, and what you can bring to a company. You are selling your credentials and your skills a lot more than you are selling yourself. Resumes are not always very good indicators of things like personality, how well someone performs under pressure, and whether or not they are a hard and intelligent worker. To a much greater extent than a resume, Facebook profiles and other social media give employers an explicit presentation of who you are as a person.\n
- A resume is about whether or not you are qualified for a job, and what you can bring to a company. You are selling your credentials and your skills a lot more than you are selling yourself. Resumes are not always very good indicators of things like personality, how well someone performs under pressure, and whether or not they are a hard and intelligent worker. To a much greater extent than a resume, Facebook profiles and other social media give employers an explicit presentation of who you are as a person.\n
- A resume is about whether or not you are qualified for a job, and what you can bring to a company. You are selling your credentials and your skills a lot more than you are selling yourself. Resumes are not always very good indicators of things like personality, how well someone performs under pressure, and whether or not they are a hard and intelligent worker. To a much greater extent than a resume, Facebook profiles and other social media give employers an explicit presentation of who you are as a person.\n
- A resume is about whether or not you are qualified for a job, and what you can bring to a company. You are selling your credentials and your skills a lot more than you are selling yourself. Resumes are not always very good indicators of things like personality, how well someone performs under pressure, and whether or not they are a hard and intelligent worker. To a much greater extent than a resume, Facebook profiles and other social media give employers an explicit presentation of who you are as a person.\n
- A resume is about whether or not you are qualified for a job, and what you can bring to a company. You are selling your credentials and your skills a lot more than you are selling yourself. Resumes are not always very good indicators of things like personality, how well someone performs under pressure, and whether or not they are a hard and intelligent worker. To a much greater extent than a resume, Facebook profiles and other social media give employers an explicit presentation of who you are as a person.\n
- A resume is about whether or not you are qualified for a job, and what you can bring to a company. You are selling your credentials and your skills a lot more than you are selling yourself. Resumes are not always very good indicators of things like personality, how well someone performs under pressure, and whether or not they are a hard and intelligent worker. To a much greater extent than a resume, Facebook profiles and other social media give employers an explicit presentation of who you are as a person.\n
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- Digitally Dissed\nEntering your name into a search engine yields little about you on the Web, but what exists is either negative or inconsistent with how you want to be known. In this case, attempt to get the off-brand content removed or remove it yourself\nDigitally Disastrous\nThere is much information about you on the Web, but it has little relevance to what you want to express about yourself. This can be a challenge since it can be difficult to get irrelevant information to disappear. The information may also include results about someone else who shares your name. \nDigitally Dabbling\nThere is some information on the Web about you that supports the personal brand you're trying to communicate but not a ton of it. What you have to do here is beef up the amount of on-brand information about you on the Web. Fortunately, this is an easy fix. You can do that by starting your own blog and updating it consitently, as well as creating a public LinkedIn profile \nDigitally Distinct\nThis is the nirvana of online identity. A search of your name yields lots of results about you, and most, if not all, reinforce your unique personal brand. Keep up the good work, and remember that your Google results can change as fast as the weather in New England. So, regularly monitor your online identity.\n
- Each vizibility account comes with a personal SearchMe link, button and QR code, instantly directing people use your true online identity. Put them on your business cards, online profiles, email signatures, resumes and anywhere else you need to be found.\n
- Each vizibility account comes with a personal SearchMe link, button and QR code, instantly directing people use your true online identity. Put them on your business cards, online profiles, email signatures, resumes and anywhere else you need to be found.\n
- Each vizibility account comes with a personal SearchMe link, button and QR code, instantly directing people use your true online identity. Put them on your business cards, online profiles, email signatures, resumes and anywhere else you need to be found.\n
- Each vizibility account comes with a personal SearchMe link, button and QR code, instantly directing people use your true online identity. Put them on your business cards, online profiles, email signatures, resumes and anywhere else you need to be found.\n
- Each vizibility account comes with a personal SearchMe link, button and QR code, instantly directing people use your true online identity. Put them on your business cards, online profiles, email signatures, resumes and anywhere else you need to be found.\n
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- Personal branding must start with the belief that you have something authentic and unique to offer  something that differentiates you from others. By using the 360Reach Personal Brand Assessment you will discover your brand attributes, skills, strengths, and competences. Teaming up with a certified personal branding strategist you will analyze your assessment results and establish the firm belief you will need to empower you to get on the bike and become your brand! \n
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- The best way to get the data that will differentiate you from others, is through the 360Reach personal branding assessment from Reach Personal Branding. 360Reach is the first and leading personal branding assessment designed by the global leader in personal branding. It is an automated tool that ensures qualitatively reliable data via 100% anonymous responses. 360Reach focuses on the positives, not specific objectives or weaknesses, and is actionable through coaching and personal development exercises.\n\nOver 1 million people have used it.\nUsed by 20% of Fortune 100 and by people all over the world\n
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- Once you have uncovered and communicated your personal brand, it is critical to always be managing your brand in everything you say and do. Clearly, consistently, and constantly stay on-brand and if you get off-brand, make sure to have the communication tools in place in maintain your balance and pedal forward.\n\nIn cycling you need to use all of your gears. If you stay in the same gear you may not be able to climb the mountain or out-sprint your competition. In our careers we can also run the risk of finding that easy gear to simply coast along. We ignore the other gears and when our careers get derailed we are not ready to shift gears. Personal branding gives you the tools you need to shift gears so that you can beat your competition. \n
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- Your Career Score is a numerical representation of the strength of your Professional Online Brand. Think of it as a Credit Score but based on your online rather than financial behavior.Your Career Score is generated based on a number of factors:References on the Internet to the the positions you've held, Your Online Profiles, References we find on the Internet searching for your name only, Your Social & Professional Networks\n
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