Classified sites are an unappreciated and underused marketing resource available to any business or service. Free for the most part, many classified sites will allow you to use HTML coding to post a live graphic link to your website, video or other online location. Because classified sites are typically free, you can post several versions of your ad, being very specific with your title and descriptions. Instead of offering "doors for sale" you can and should specify "French Doors" or "Eight panel doors" or "solid wood doors." this type of very specific description WILL get picked up by search engines. For more classified and marketing info, you can visit my site at http://bootstraplocalmarketing.com/uncategorized/online-classified-advertising-a-viable-marketing-technique

1. Classified Sites
…and How They Fit into Your Marketing
Plan

2. Why Classified Sites
• You can get sales from classified shoppers
• You can send traffic to other online locations
• You can get backlinks to your website or
videos
• Your classified ads can show up in search
engine results, so even without a website you
can be found
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3. What Classified Sites
• There are numerous, national and local
• The Big Five
o Craigslist.ca
o Kijiji.ca
o Backpage
o OLX.ca
o Sell.com
• Regional sites – Northumberlandview.ca
• Do a search for “free classifieds” + city
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4. Classified Sites - Craigslist
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5. Classified Sites-Backpage
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6. Classified Sites-Kijiji
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7. Classified Sites
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8. Classified Sites
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9. Bad Ads
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• No phone number
• No geographic locator
• General keyword

10. Bad Ads
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11. Good Ads
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12. Good Ads
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13. Good Ads
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14. Classified Sites
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15. Classified Sites
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16. Classified Sites
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17. Classified Sites
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18. Classified Sites
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19. Classified Sites
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20. Classified Sites
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21. Classified Sites
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22. Classified Sites
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23. Classified Sites
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24. Classified Sites
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25. Classified Sites
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26. Classified Sites
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27. Action Steps
• Create accounts on Craigslist, Backpage, Kijiji etc.
• Create a Title – (keyword) (Geographic) (Phone#)
• Create 3-5 variations on the title (keywords)
• Create a description emphasizing benefits and/or
pain points
• Create 3-5 variations on description (order)
• Create a schedule for posting
• Post
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